Chapter 812: Fame and fortune

Burbank, in the abc TV studio, "Good Morning America" ​​is live.
　　
　　 "Have you been paying attention to charity lately?" the host asked Tom Cruise on the opposite side.
　　
　　 "Yes." Tom Cruise said: "I want to help as much as possible for those in need."
　　
　　 The host immediately asked: "But many media are questioning your original intention of launching these activities, thinking that you are doing a show."
　　
Tom Cruise gave a charming smile and said: "On this point, Ronan once said to me that some things can be effective as long as they are done, and they are a hundred times better than nothing. So, Ronan and I saw it once and wanted to do something urgently. I didn't know how to comfort them. I could only provide them with as much material assistance as possible to improve their medical conditions and recuperation environment."
　　
　　 The host asked: "Is it because of the ice bucket challenge?"
　　
　　 Tom Cruise said: "I want more people to understand and help this needy group. A person's power is limited. If the whole society participates, the effect will definitely be different."
　　
　　 The host nodded slightly: "You called Ronan Anderson, Will Smith and David Beckham to participate in the Ice Bucket Challenge on Netflix?"
　　
　　 Tom Cruise said directly: "Actually, they responded yesterday and want to participate in this activity."
　　
　　 "I know." The host said: "Because we invited Will Smith."
　　
　　Will Smith immediately took the stage, hugged Tom Cruise and the host, and briefly said a few words, the topic came to the ice bucket challenge.
　　
　　 At the suggestion of the host, Will Smith completed the ice bucket challenge at the show.
　　
　　 and invited the host, Michael Bay and Charlize Theron to participate in the ice bucket challenge.
　　
　　From point to surface, this ice bucket challenge spread rapidly.
　　
In 1939, because the famous baseball player Lou Jarrig retired from the game because of this, gradual frostbite was habitually called Lou Jarrig’s disease in the United States and it was the first time that it received people’s attention and attention. Just two years later, Jarrig died of illness.
　　
　　 Twenty years later, Stephen Hawking once again caused the gradual freezing syndrome to attract the public's attention.
　　
　　 However, in the nearly two hundred years after 1824 when the disease was first described, due to many reasons such as the small number of patients and the lack of breakthroughs in research and clinical practice, the gradual freezing syndrome and its patient groups have always been ignored by the public.
　　
　　 A series of activities initiated by Ronan and Tom Cruise has brought frostbite into the eyes of the public and mainstream public opinion.
　　
　　 The challenge of Tom Cruise and Will Smith on the ace program of "Good Morning America", coupled with the promotion of the Internet, made the ice bucket challenge quickly spread throughout the United States.
　　
With the popularization of the Internet, any subtlety on the Internet will be expanded and radiated thousands of times. Action will eliminate all presuppositions of discourse. Action itself is reshaping the right to speak. Under the impact of historical trends, it will actually be It has been obliterated in the enthusiasm and movement of the public, and ultimately affects and changes society.
　　
　　 After accepting Tom Cruise’s challenge invitation, Ronan completed the ice bucket challenge in New York, and at the same time sent invitations to Heitan, Bill Gates and William Windsor who had already had preliminary communication.
　　
　　 Needless to say, Bill Gates has always been enthusiastic about charity.
　　
　　 Nowadays, Heitan has already begun to plan the position in the white room. It needs exposure, audience and public opinion support. Participating in the ice bucket challenge is certainly not a problem.
　　
　　William Windsor was also carefully drafted by Ronan.
　　
　　 This allows the ice bucket challenge to spread out of North America and spread to Europe and the world.
　　
　　 That afternoon, the video of the three people accepting the ice bucket challenge was uploaded to their respective Netflix sharing accounts. At the same time, new people were invited to participate in their respective networks.
　　
　　It can be said that all those who participated in the ice bucket challenge in the early stage were all celebrities and celebrities in entertainment, sports, culture, politics and business circles, and their every move attracted attention.
　　
　　 Since Tom Cruise’s activity originated on Netflix sharing, Netflix sharing is also the most suitable and almost unique platform. Latecomers have uploaded videos of the ice bucket challenge to Netflix sharing.
　　
　　 was originally not a Netflix sharing member, but also registered as a Netflix user.
　　
　　 Those who followed were naturally attracted to Netflix to share and started accepting Netflix’s business. Most of them chose registered users.
　　
For the first time, gradual freezing syndrome has truly entered the mainstream view of society, and the ice bucket challenge has also begun its explosive growth.
　　
　　For example, on the line of Heitan, after completing the challenge, he invited the little girl in the white room, who in turn invited his predecessor, Zhai Dun and others.
　　
　　 On the British side, Crown Prince Charles and Prime Minister Blair also completed the challenge.
　　
　　 Correspondingly, Hollywood has developed from a star to a fan. The ice bucket challenge has begun to spread among ordinary people. After ordinary people complete the ice bucket challenge, they will naturally share it on the Internet.
　　
　　 Currently, only Netflix Sharing is the most suitable platform, and due to its huge inertia, Netflix Sharing has also become the default ice bucket challenge video publishing platform.
　　
　　 Like the Ice Bucket Challenge, Netflix's registered users have also shown explosive growth.
　　
　　 With the participation of many celebrities and ordinary people, the Ice Bucket Challenge has become a popular sport without boundaries.
　　
　　 In July, the ice bucket challenge naturally became the most popular phenomenon on the Internet.
　　
　　 Other charitable organizations have also joined in one after another. Large charities such as the National Firefighter Foundation, the National Cancer Society, and the Joint Fundraiser have also joined the Ice Bucket Challenge.
　　
　　 These all further promote the spread of the ice bucket challenge.
　　
　　 In just over a week, Netflix shared more than 8 million related content about the ice bucket challenge, and 5 million of them were sent out in the last five days.
　　
　　 Correspondingly, during this period of time, Netflix's new registered users soared, North America added 6.77 million new users, and there were nearly 4 million new overseas users.
　　
　　 In less than ten days, Netflix added more than 10 million users.
　　
While the 　　 activities were in progress, the charity effects achieved were also significant.
　　
　　 Tom Cruise’s Gradually Freezing Charity Foundation has received more than $14 million in donations.
　　
　　Another charity organization in Los Angeles has received more than one million US dollars in charitable donations in less than two weeks.
　　
　　 This is 10 times the total donation in the previous year.
　　
　　 Before that, they had only received a total of only 130,000 US dollars in fundraising this year.
　　
　　Through this unprecedented viral event, the major progressive frost syndrome associations have raised tens of millions of dollars in donations for unprecedented proportions.
　　
　　 More notably, the gradual cold syndrome has attracted the attention of the whole society.
　　
　　 There is no doubt that the Ice Bucket Challenge has achieved a great success this summer that exceeded everyone's initial expectations.
　　
　　 Behind the success, it is undoubtedly two people who have benefited the most.
　　
　　The person who has benefited the most is Ronan.
　　
　　 Streaming media exclusively broadcasts new dramas and ice bucket challenges, and as a direct result, the number of Netflix users has grown wildly.
　　
　　 These are all reflected in the stock market.
　　
　　 Netflix is ​​a popular star stock. Under the influence of a series of good news, the stock price is also growing rapidly. In just ten days after the NASDAQ listing, the single share price exceeded $170.
　　
　　 The impact of this series is long-term. Over time, Netflix's new users and new paying users will maintain a rapid growth rate.
　　
　　The stock price will continue to rise accordingly.
　　
　　 Netflix's stock price has risen all the way, which has also attracted more people's attention and attention.
　　
　　The second most beneficiary is Tom Cruise.
　　
　　In itself, Tom Cruise raised funds in various ways. During the process of Netflix's online financing and listing, he purchased 50 million US dollars of Netflix shares. The rise in Netflix's stock price also made him so worthy.
　　
　　 In addition, everyone and the media agree that Tom Cruise is the first initiator of the "Ice Bucket Challenge"!
　　
　　 This gave Tom Cruise a huge reputation.
　　
　　In fact, in the history of the Internet, there has never been anything and people with such simple actions that have gained so much attention and achieved such remarkable social and economic results.
　　
　　 But with the challenge of the ice bucket, it has caused fierce dissemination and attention in the whole society, and voices of doubt are also emerging.
　　
For example, some media criticized that most people decided to pour ice water on themselves instead of donating money to the relevant Frozen People Association. These participating people still look like heroes, because after all, they are doing themselves for charity purposes. Got so embarrassed.
　　
　　 But this is the key to the rapid spread of the ice bucket challenge.
　　
　　 Like the photos and short video shows in the Moments of Friends, if you donate money to related associations quietly without publicizing on social media, will your friends know that you are a good person? Of course not, they will only think you are selfish.
　　
　　 This is a "phenomenal" event. Never before in the science and technology, sports, and entertainment industries have there been such an unanimous enthusiasm that has burned the fire from North America to the world.
　　
　　 Netflix's registered users have truly begun the journey of globalization.
　　
　　 Los Angeles~EbookFREE.me~ After returning from New York, Ronan began to keep a low profile. With the listing of Netflix, he, the newly-promoted billionaire, has undoubtedly become the focus of media reporters.
　　
　　 But Ronan declined all media interviews after the listing.
　　
　　 To some extent, Ronan is also doing things with a high profile and a low profile.
　　
　　 "This is really a genius idea and plan."
　　
　　 Tom Cruise admires it very much: "I thought that this event might arouse strong repercussions, but I didn't expect it to become a national event."
　　
　　 Ronan said, "I didn't expect it either."
　　
Will Smith answered: "The threshold is low and participation is strong, so it is easy to succeed." He analyzed: "Charity marathon requires runners to have a good body, and charity dinners are only high-class activities. Compared with these The threshold for the Ice Bucket Challenge is too low. Anyone can participate and anyone can upload the video to the Internet."
　　
　　 Tom Cruise said: "We are both fame and fortune."