Chapter 819: 2 The pattern of giants

In the conference room of the Theory of Relativity Building, Garcia and Jeff Katzenberg each signed a new contract with DreamWorks Animation Studio on behalf of Embassy Pictures, and then stood up to shake hands.
　　
　　 There was no applause, no tension, and no rattling, everything was very peaceful and natural.
　　
　　This contract is executed in full accordance with the conditions agreed between Ronan and Spielberg.
　　
　　 Then, Ronan, on behalf of Relativity Entertainment Group, signed an equity transfer agreement with Jeremy Katzenberg and Steven Spielberg.
　　
　　 Relativity Entertainment used the market price on the date of negotiation to acquire all of Jeff Kasenberg and Steven Spielberg, as well as the shares of Walt Disney held by DreamWorks.
　　
　　Most companies in Hollywood tend to hold each other's shares, especially the six major companies.
　　
　　 However, DreamWorks has been established for a short time, and its holdings in Disney are very low. When all these are added, it is less than 1% of the equity.
　　
　　 The relationship between DreamWorks and Relativity Entertainment has also entered a new era.
　　
　　 Spielberg shook hands with Ronan: "Ronan, thank you for your support to DreamWorks."
　　
　　 Ronan smiled and said, "We are a win-win situation."
　　
　　 Spielberg also smiled and said: "DreamWorks will always be the strongest ally of Relativity Entertainment."
　　
　　 Ronan said nonsense that he didn't even believe him: "I have always believed this."
　　
　　 Nowadays, Relativity Entertainment and DreamWorks have common interests on a large scale, but who can say what will happen in the future.
　　
　　 Steven Spielberg is not a pure director, and Ronan is not a pure producer.
　　
　　 In addition to their famous professions, the two have a common identity businessman!
　　
　　 Spielberg asked: "In terms of the director's contract, I will go to Shahai Entertainment to sign it when I have time the next day."
　　
　　 Ronan nodded slightly: "Steven, I look forward to the day of cooperation."
　　
　　 "I also look forward to it very much." Spielberg said the scene was equally pleasant: "Ronan, if you control the theme and script for me, my confidence will be back."
　　
　　 In the past two years, Spielberg has actually been going downhill. From the media to the audience, it seems that Spielberg has become tired of Spielberg's shooting and production style of drawing a frame and filling in content.
　　
　　 But Ronan is very clear that Spielberg's ability is still sufficient: "We are a strong alliance."
　　
　　 Spielberg asked curiously: "Do you know what the subject matter is?"
　　
How could Ronan talk about the specific project content when Spielberg didn’t even sign the director’s contract, and vaguely said:
We haven’t figured it out yet. Our cooperation is the future plan of Relativity Entertainment, to determine the specific themes and After the content, I will definitely deliver it to you as soon as possible."
　　
　　 Spielberg saw that Ronan was dripping, and couldn't figure out anything, and said politely, "I look forward to it."
　　
　　 Jeff Katzenberg, who had been chatting with Garcia, came over and said,
Steven, Ronan’s choice of movie themes has always been unique.

　　
　　 Ronan laughed: "Speaking of unique vision, Jerefer, you are really unique in "Shrek"."
　　
　　 Jeff Katzenberg pushed down the glasses: "The contract is signed, and the distribution cooperation between DreamWorks Animation Studios and Embassy Pictures will end next year."
　　
　　 Spielberg said: "This is an agreement that all three parties can benefit from."
　　
　　 Ronan said: "Jerifer, we are friends, and Relativity Entertainment and I cannot stop the DreamWorks Animation Studio from going home."
　　
　　 This is very beautiful, even Spielberg is a little moved, and he has a new understanding of Ronan's skin thickness.
　　
　　 If you really want to let DreamWorks Animation Studio go home, why do you have to make so many conditions? Want him to sign a director contract?
　　
As for the shares of Walt Disney, Spielberg didn't take it to heart. Walt Disney's recent civil turmoil has not been so good. The stock price has not been very good. If it weren't for someone to take over, he and DreamWorks would have sold that share. .
　　
　　 Jeff Katzenberg said, "Ronan, thank you for your help to DreamWorks Animation Studio."
　　
In any case, Embassy Pictures has played a very important role in the development of DreamWorks Animation Studios. Those animated feature films can sell well, although they are excellently produced and meet the needs of the market, but no one can ignore the promotion of Embassy Pictures. And release the efforts made above.
　　
　　 "You are welcome." Ronan said with a smile, "We are friends."
　　
　　 "Yes, we are friends." Jeff Katzenberg added in his heart: I hope I can be friends in the future.
　　
　　 Spielberg didn't interject, but he knew very well that the relationship between Ronan Anderson and Jeff Katzenberg was long gone.
　　
　　 Hollywood has a famous iron triangle: Ronan Anderson, Will Smith and Tom Cruise!
　　
　　 Jeff Katzenberg, who first mingled with the three of them, later stayed away from this small group. In fact, it is very illustrative.
　　
　　 Jeff Katzenberg glanced at the time, exchanged a glance with Spielberg, and said, "Ronan, it's not early, we should leave, and we have to go back to Glendale."
　　
　　 Ronan smiled and shook hands with the two of them one by one: "I won't keep you."
　　
　　 The two sides shook hands and said goodbye, Ronan sent Jeff Kasenberg and Spielberg all the way to the elevator.
　　
　　 The two people got on the elevator with satisfaction.
　　
　　 Garcia said at this time: "Is it a pity to just give up DreamWorks Animation Studio."
　　
Luo Nanchao walked to the office, waited for Garcia to follow up, and said: "DreamWorks Animation Studio has invested extremely high in the three projects after "Shrek", which will inevitably require Embassy Pictures to invest in publicity and distribution. Appropriate funds, but DreamWorks Animation is not a style that pursues the ultimate picture after a large investment..."
　　
　　 "The risk is high?" Garcia understood Ronan's meaning.
　　
"The main reason is that we don't need to take this kind of risk." Ronan said slowly: "Shahai Entertainment Animation Studio will continue to launch animated feature films for the past two years. Our resources and strength also need to be tilted toward our own production company. And after the end of this year, there may be new changes in the pattern of Hollywood animation production."
　　
　　 Garcia faintly guessed, but did not say anything.
　　
Ronan smiled: "The distribution rights of "Shrek" series and "Madagascar" and other films are still in our hands. It will last until 2008. You can think of a way to mobilize the market as much as possible. Value without considering the negative impact of future sequels."
　　
　　 Garcia said: "The Embassy Pictures is making relevant plans."
　　
　　 Except for next year’s "Shrek 3", the sequels of other cartoons will no longer be issued by Embassy Pictures, so there is no need to think about future long-term plans and long-term operations.
　　
　　The income that popular animated movies can bring is much stronger than that of live-action movies.
　　
　　 In the first half of this year, even if there were no movies released, DreamWorks Animation Studio’s revenue for the two projects of "Shrek" and "The Gang of Sharks" was as high as $247.1 million.
　　
　　Embassy Pictures is the publisher and has a good understanding of this data.
　　
　　 These revenues all come from offline operations and related commercial copyright authorization.
　　
　　 Because of this, Spielberg and Jeff Katzenberg have repeatedly expressed to Ronan that they want DreamWorks Animation Studios to go home.
　　
　　 Compared with the former DreamWorks Animation Studio, Jeff Katzenberg has more advantages in distribution channels and company platforms.
　　
The former DreamWorks Animation Studio has been fighting it alone-it is a content manufacturer, and most of its revenue comes from the movie box office itself. Unlike Pixar, which was acquired by Disney at that time, it has stable distribution and derivative sales channels. .
　　
　　 Therefore, Jeff Kasenberg has been seeking external cooperation. The DreamWorks Animation Studio has high-quality content resources, and a larger company is needed to ensure future development.
　　
　　 At that time, Jeff Katzenberg, this road has been going badly.
　　
DreamWorks Animation Studios changed publishers several times, and Jeremy Katzenberg wanted to sell the studio at one time, similar to Hasbro's acquisition of DreamWorks Animation, and Hasbro did not acquire DreamWorks Animation. The rumors often appear.
　　
　　 First it was Hasbro, and then it was Softbank of the island country, but these acquisitions all failed.
　　
　　 Selling DreamWorks Animation Studios. The former Jeremy Katzenberg talked with many companies for nearly ten years before joining Universal Pictures.
　　
　　The reason?
　　
　　 Ronan didn't know much about it before, but Ronan has been in contact with Jeff Katzenberg for many years now, and he has guessed something through Katzenberg.
　　
　　 Katzenberg is not easy to talk. He has a very strong desire to control DreamWorks Animation Studios. Even if he sells his controlling rights to other companies, he still has to control DreamWorks Animation and is still the studio's unique boss.
　　
　　 It is estimated that there will be greater conflicts with the acquirer in this regard.
　　
　　Furthermore, after field trips by outsiders, you will find that Hollywood is extremely unfriendly to newcomers.
　　
　　 One thing is recognized, Hollywood has investment value, but there are not many opportunities for new entrants. UU reading www. uukanshu.com
　　
　　 The theory of relativity entertainment can be bigger, and there is one thing that cannot be ignored. Ronan and the early Shahai Entertainment are Hollywood’s "owners" no matter how they are measured.
　　
　　Hollywood is a system of large companies, and the distribution company is at the top of the food chain. Even if latecomers join, only one distribution channel will be firmly stuck.
　　
Relativity Entertainment let go, DreamWorks Animation Studios went home, Ronan thought about Jeff Katzenberg and Steven Spielberg, the former DreamWorks Big Three, in conflicts and a series of powers. After the struggle, with David Geffen's withdrawal, it became a pattern of two giants.
　　
　　 What Spielberg wants is a dream factory with a complete industrial chain, strong strength, and his control.
　　
　　 But DreamWorks is very complicated internally, and the ownership structure determines this.
　　
　　 Katzenberg was once forced away by Disney’s masters, and it was difficult to be restrained.
　　
　　 I wonder if two monks can carry water to drink?