Chapter 831: Commercial advertising

With the military's cooperation with the shooting, this film can save at least 40 million US dollars in expenses. As long as the crew is willing to cooperate, the military will fully cooperate with the crew from equipment to bases to soldiers.
　　
　　 In fact, the military's request is very simple, that is, it wants a gorgeous commercial.
　　
　　 This is in line with the line of the actor Duke in the film, and Ronan certainly will not refuse.
　　
　　 Besides, it’s not uncommon for Hollywood to cooperate with the military to shoot blockbuster films, especially conscription films.
　　
　　 The most typical example, "Rising Aspirations" starring Tom Cruise, was simply a super draft advertisement for the U.S. Navy. It is said that after the film was released, the Navy was particularly good at recruiting people.
　　
The military’s joint team also came to Los Angeles to actually discuss screenplay-related matters with Ronan and Michael Bay. In fact, the conditions they put forward were not excessive, and it was not much different from the first part of "Transformers". The U.S. military goes to monoclonal antibodies against alien robots, but displays as many modern military equipment of the U.S. military on the screen as much as possible.
　　
　　 Ronan understands that this is not so much a conscription advertisement as it is a weapon advertisement.
　　
　　Tell the world through a movie that may be widely popular that I have the best weapon on the planet here, so hurry up and buy it.
　　
　　 The military has a lot of cooperation with Hollywood, and they also understand Hollywood's creative model. There is no need for the American soldiers to insist on arrogant air.
　　
　　 The cooperation between Michael Bay and the military began with the famous "Brave to Death Island". The image of the military in it is actually not very good.
　　
　　 Propaganda, sometimes you don’t have to be tall.
　　
　　 Ronan invited Michael Bay to direct one of the goals of this series, and it was fully realized.
　　
　　He knows that Director Shelley has a good relationship with the military. Not only do they provide him with all kinds of latest equipment, even the Pentagon can let his crew be stationed in filming.
　　
　　 It's hard to get this kind of treatment when I change to another director.
　　
　　 The two parties had intended to cooperate. The negotiation between the crew and the military went very smoothly, and under the leadership of Michael Bay, a series of weapons and equipment to participate in the filming were determined.
　　
　　 such as the Osprey tilt rotary wing aircraft, the f-117 that is about to be retired, the famous Black Hawk, the m1 main battle tank, the c-130, the Los Angeles-class nuclear submarine, and the entire Nimitz-class aircraft carrier formation, etc.
　　
　　 Of course, there is also the F-22 Raptor that officially debuted in the world this year.
　　
　　 The military specifically emphasized this point with the crew, requesting the crew to focus on the F-22 Raptor fighter.
　　
　　 Ronan complied with kindness and directly turned the f-22 into the flying form of Starscream.
　　
　　 As for the various individual equipment, there are too many in Hollywood movies, even if the military does not provide them, you can rent a lot of props.
　　
　　 As we all know, the U.S. military's operations rely heavily on equipment. In the middle and late stages of World War II, its equipment was simply crushing on the Pacific battlefield.
　　
　　 For example, the zero type of the island country. At the beginning of the Pacific War, the zero type had an absolute advantage, but within a few years, after the old American developed a fighter against the zero type, the zero type had a new nickname of the zero lighter.
　　
　　 While negotiating with the military, the crew is still engaged in another business.
　　
　　The Embassy Film Professional has set up a special team for "Transformers", intervened in the project in advance during the film preparation period, cooperated with Shahai Entertainment, and sponsored the film advertising around the world.
　　
　　As a modern science fiction film, there will also be a lot of types of cars and shops, and it is too wasteful not to sponsor advertising.
　　
　　 From store advertisements to car advertisements to daily necessities advertisements, it is too trivial to get dozens of embedded advertisements in the film. The Embassy Pictures and Shahai Entertainment teams are also currently negotiating.
　　
　　 For example, the Bumblebee will appear in the classic beetle shape in the cartoon, and then it will be transformed into a cool sports car. The top supercar brands are relatively cold in the advertisements and have no expression of interest.
　　
　　 But mass-type brands are very interested.
　　
　　 Chevrolet, Mustang and Mercedes-Benz are currently interested in the placement of Bumblebee ads.
　　
　　 Other major King Kong roles are also the commercial focus of attention.
　　
　　Since it is a commercial film, Ronan will of course not refuse the advertisement. According to estimates from the Embassy Film Industry's negotiation and contact, the advertising revenue of the entire film may reach more than 30 million US dollars.
　　
　　 However, Ronan has placed an advertisement focusing on communication with Michael Bay. The placement of the advertisement must be natural and smooth, and no hard placement is allowed.
　　
　　 Michael Bay is an advertising director. If he is really careful, this aspect will not be a problem at all.
　　
　　 The previous eating phase is really ugly.
　　
　　Such as Shu Huanai and Hong Kong City after turning over the hill, it can be said to be a typical implant failure.
　　
　　 Ronan will never allow such advertisements to appear.
　　
　　 Whether it is military equipment advertisements or pure commercial advertisements, it can effectively reduce the actual investment in the film, and the real production cost will not be as exaggerated as announced.
　　
　　 Michael Bay, the director, is so popular with production companies in Hollywood because of his many advantages.
　　
　　 For example, filming and production will strictly follow the budget plan. Not only will the filming not exceed the budget, there will often be a budget surplus after the planned effect is achieved.
　　
　　 This is very rare among major Hollywood directors.
　　
　　What is the general operation of the director? The power is never enough, the budget is never enough, the film is never long enough...
　　
　　 From the perspective of the producer, Michael Bay is really flattering.
　　
　　 Michael Eisner and Jerry Bruckheimer once said that Michael Bay is one of the greatest commercial directors in Hollywood history.
　　
　　 This evaluation is very high.
　　
　　 Compared to "Transformers" and Michael Bay, "Alice in Wonderland" and Robert Zemikis, there is no discount on the $200 million budget.
　　
　　 This is a magical project and it is impossible to place ads.
　　
　　 The cost of 3d production, it can be said that how much money you put in will have as much effect.
　　
　　 Soon after the preparations for "Alice in Wonderland" began, Robert Zemikis came to Ronan's office in the Theory of Relativity Building and paid a visit.
　　
　　 "The first $25 million in start-up capital is about to be spent." Robert Zemikis was not polite with Ronan, and said directly: "The second capital needs to be in place as soon as possible."
　　
　　 Ronan nodded slightly: "Don't worry, Shahai Entertainment has coordinated with the Pacific Investment Foundation, and the second $30 million investment will arrive next week."
　　
　　 Robert Zemikis breathed a sigh of relief: "The excellent 3D effect is completely burned out with money."
　　
　　 Ronan said: "I understand. Robert, even if you put your heart back in your stomach, the promised budget for the project will not be less than one cent."
　　
　　 In this era, 3d has just really started commercial operation in Hollywood, and its technology cost is quite amazing.
　　
　　 Robert Zemikis asked: "By the way, the crew is about to start casting, do you have any specific ideas for the heroine?"
　　
　　 Ronan shook his head: "I don't have a suitable candidate. Let's audition and choose the role. It is not difficult to find the right one."
　　
　　 "How about I recommend a candidate?" Robert Zemeckis smiled and said, "You know Bryce too."
　　
　　 Ronan asked, "Bryce Dallas Howard? Lang's daughter?"
　　
　　 Robert Zemeckis said: "That's her. Dallas has signed up for auditions after hearing about this project."
　　
　　 Ronan thought for a while, and said, "The investment in this project is too big. I can't easily make a decision without seeing the audition effect."
　　
　　 Robert Zemeckis understood Ronan's meaning: "Then I will see her audition."
　　
　　 He can understand that the production budget alone is as high as 200 million US dollars, plus the publicity costs? Such a huge amount of investment can no longer be determined by Ron Howard's daughter.
　　
Ronan recalled the appearance of Bryce Howard. The two had met before. Bryce Howard hadn't gotten fortune yet. Last time I heard Ron Howard mentioned, she had already entered the "Spider-Man 3" crew and starred. Gwen Stacey.
　　
　　 But this typical big-framed woman with a strong body, will it be inappropriate to play Alice?
　　
　　In the past impressions, Ronan’s biggest impression of Bryce Howard was wearing a pair of hateful, high-spirited, crazy running in the jungle.
　　
　　 Behind, Bryce Howard seemed to be getting thicker and stronger, not inferior to the awkward dancer.
　　
　　 Ronan didn't make a decision right away, and waited until he saw the audition.
　　
　　 Besides, Anne Hathaway is also very interested in the role of Alice.
　　
　　 Returning from Mumbai, India, Ronan and Anne Hathaway had a daytime reunion, during which they mentioned the project "Alice in Wonderland".
　　
　　 Originally, Ronan wanted to ask Anne Hathaway if she was interested in the role of Queen White, but Anne Hathaway wanted to audition for the heroine Alice.
　　
　　 Anne Hathaway is at her best time, her appearance is at its peak, and her acting skills are guaranteed. Ronan will certainly not refuse.
　　
　　 Besides, Anne Hathaway was really attentive. In her exaggerated words, she almost had a stomach bleeding that day.
　　
　　 Frankly speaking, apart from the identity of Ron Howard's daughter, Bryce Howard has no competitiveness in front of Anne Hathaway.
　　
　　 Anne Hathaway is currently preparing for the audition, one of which is to lose weight.
　　
　　 There is also the character of Mad Hatter.
　　
　　 Robert Zemeckis is certainly not Tim Burton, who has to bring Johnny Depp into the crew. The choice of actors for this role must also be resolved through auditions.
　　
Currently ~EbookFREE.me~ many actors have signed up for auditions, such as Bradley Cooper who just finished filming "The Hangover" and James Franco, the little green devil in the "Spider-Man" series, etc. .
　　
　　 The specific choice depends on the audition effect.
　　
　　The special effects system for this project, Shahai Entertainment still cooperates with George Lucas’ Industrial Light and Magic.
　　
　　 Lucasfilm is becoming a relatively fixed partner of Relativity Entertainment.
　　
　　 Ronan also co-founded a USC Film School Employment Foundation with George Lucas to help professional students of USC Film School to integrate into the film industry more quickly after stepping out of campus.
　　
　　 This is also good for the development of Relativity Entertainment, and it can guarantee a steady stream of fresh blood.
　　
　　 The graduates of the Film School of Southern California, who have gone through professional learning and practice, have stronger professional skills than those who are half-time monks.
　　
　　 After all, people like James Cameron are among the few.