Chapter 89: Opportunistic

　　The preliminary plan is feasible and everyone has discussed it. Compared with the more experienced professionals in the embassy film industry, Ronan is undoubtedly lacking in specific details and implementation.
　　 Such discussions also help Ronan to accumulate experience.
　　 During the discussion, some plans were also confirmed.
　　 Garcia personally served as the director of distribution of this film, with Robert and David Villa as their deputy, and also recruited talented people from the distribution department and the propaganda department to participate.
　　 Thomas, Terry and others continue to develop a release plan for "Reaper Is Coming".
　　 The initial start-up funds for these two projects are temporarily provided by the parent company Relativity Entertainment in the form of loans.
　　 To be precise, all the funds for the release of "Death Is Coming" will go through the books of Relativity Entertainment, and then be provided to Embassy Pictures in the form of corporate loans.
　　The loan will generate interest, which will be deducted from the total advance income of the film.
　　 This is to accumulate experience for the next two films.
"There are a few points to pay attention to." Ronan said calmly: "We must do a good job of confidentiality. The post-screening publicity plan will take the main creative of the film as the absolute protagonist. The company will quickly establish an Internet publicity department and communicate with the theater company. Invite them to try it."
　　 Garcia nodded slightly: "I will make related plans."
　　 Ronan looked at Robert: "You personally go to meet the main creators of the crew, sign a contract with them, and at the same time go to the East Coast to collect some legends about witches, especially the ones with a high level of folklore."
　　 He said again: "I will communicate with Jessica Felton to fix the re-editing of the film."
　　 This is undoubtedly an adventure, any film investment is actually an adventure.
　　 If a company wants to develop, risks are inevitable, especially now that Hollywood resources are almost monopolized by the six major companies.
　　 Ronan knows very well that only those movies that are bloody, crude and can tear the rules apart can make the company truly strong.
　　Movies are a risky investment, and it is even more risky to win with a small blog.
　　 He needs more funds, the theory of relativity needs funds, and Shahai Entertainment and Embassy Pictures also need funds.
　　Only with sufficient funds can it be possible to avoid becoming a vassal of the Big Six companies and a plaything of capital.
　　 Once "Blair the Witch" succeeds, it will bring huge cash flow.
　　In the Hollywood biological chain, the survival of small and medium-sized companies is very dependent on taking risks, because most of the real big companies don’t even have the courage to take risks, not because they have no capital, but because they don’t need it.
　　 This is the inevitable conservative psychology of oligarchs. If you already know that something can be sold, why change it? But companies like Relativity, Artisan, Miramax, and October must take risks if they want to make huge profits.
　　 Therefore, most of the films that cost millions or even hundreds of thousands of dollars to produce but have a huge box office are from small and medium-sized film companies.
　　 Even if some seem to belong to the Big Six companies, they are actually issued by Big Six agents or buyouts.
　　 Ronan made a call, and Jessica Felton quickly returned to the drawing room.
　　 "How did this happen?" Ronan pointed to the stain on her chest.
　　 I remember that when I left before, Jessica Felton's tight shirt was very clean.
　　 Jessica Felton looked down, but sadly couldn't see her feet, and said, "I bought a cup of coffee, ran into someone, sprinkled it on, and it was all right."
　　 "Hot coffee?" Ronan was curious.
　　 Jessica Felton nodded: "Yes."
　　 Ronan had the urge to ask whether the two were hot enough, but he endured it. What if this technical maniac who doesn't care about hygiene at all takes off his shirt here? Isn't it clear?
　　 "Aren't you busy these days?" Ronan turned to the topic: "Can you start working?"
　　 Jessica Felton frowned: "Isn’t it because I wanted to edit this DV video?"
　　 This kind of thing is not hard to guess at all.
　　 Ronan opened his hands and said, "It's also a formal film, isn't it better than you stay at home and study it alone?"
　　As long as there is a film to edit, everything else is easy to say. Jessica Felton just thought about it for a few seconds, and then he said: "I can take this job, but I have no money."
　　 Ronan asked, "After you signed the contract with the crew of "Reaper Is Here", didn't you prepay you a salary?"
　　 "It costs money to do research and practice, film is expensive!" Jessica Felton said directly: "The same weekly salary as "Death is Coming"."
　　 Ronan shook his head: "This is just for you to edit and modify, not for you to start from scratch. It's too expensive." He countered: "2000 US dollars a week."
　　 Jessica Felton stretched out his hand: "Okay, you prepay me $6,000 in advance."
　　 Ronan patted her hand: "Deal."
　　 Jessica Felton shook her painful hand: "I want pay, why are you clapping my hand!"
　　 "Waiting to sign the contract." Ronan said directly: "After signing the contract, I will pay you half of the remuneration in advance."
　　 Jessica Felton glanced at her reddish hand and said, "I am a hand-to-hand eater. What if I break it?"
　　 Ronan coughed and said, "Let’s talk about editing."
　　 Speaking of work, Jessica Felton immediately got serious and asked: "How do you want to cut this film."
　　 "In the previous interview with the residents of the small town, some unnecessary protagonist narrations were cut out to make these look more like pure interviews."
　　I just watched the film, Ronan remembered clearly: "The camera shakes too much, and all the shots that have nothing to do with the main line are cut. In addition, use the lens to create a horror and thrilling atmosphere as much as possible."
　　 There is no witch from the beginning to the end, and it can also scare people.
　　 Jessica Felton asked: "Do you want it to be more like a horror movie?"
"No, no..." Ronan raised his fingers and shook, "The first principle of re-editing this film is to make the film look like a real DV record, like a DV filmed by an explorer himself. Now this film has too many loopholes. Through the sparse woods, you can see the highway with busy vehicles. Will witches live in such a place?"
Jessica Felton is a fierce and capable editor, and he immediately understood Ronan’s intentions: "You want to induce the audience with psychological, auditory and visual cues, so that the audience thinks this is real. Event, right?"
Ronan gave her a thumbs up: "It's smart, it's really hard to be the editor I like~EbookFREE.me~" Jessica Felton shook her head: "This film is too bad, no matter the characters. The explanation is that there are obvious traces of falsehood in the many clues in the film, and the anxiety and collapse of the characters under the heavy load in the film appear to be artificial and unnatural. It is impossible to achieve your goals by editing."
　　 She flicked the stain on her shirt: "Not all the audience are idiots."
　　 Ronan nodded: "What you said makes sense. Of course, you can't just rely on editing. I have other preparations."
　　 "Well, I won't ask more." Jessica Felton did not continue the discussion: "When will it begin."
　　 Ronan thought for a while: "I will contact the post editing room tomorrow...Well, next week, starting from next Monday, remember to go to Shahai Entertainment to sign a contract with me tomorrow afternoon."
　　 Jessica Felton took out her phone to check the time, waved her hand: "I see, I'll go now, nothing else."
　　 Ronan first sent her out of the Embassy Pictures, then talked to Garcia about work, and left the Embassy Pictures.
　　 In fact, what Jessica Felton said makes sense. Even if the film was shot in the way of a ‘real DV’ record from the beginning, the content presented was obviously a bit eager and hysterical.
　　 If it is not for the corresponding propaganda methods, as well as the various kinds of sub-hypnosis and ‘deception’ that this film belongs to the ‘real image’ to the audience’s consciousness, it is impossible to succeed.
This kind of success can only be regarded as an outlier of Hollywood, and the speculative tricks are destined to be used only a limited number of times. Once the audience is familiar with this kind of routine, the result will inevitably be the criticism and criticism of "playing the audience like a monkey" abuse.
　　 Therefore, the creative staff must be pushed to the forefront.