Chapter 922: Moment of rise


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Beginning in April, "Iron Man" entered the final pre-screening publicity stage, and various related news and advertisements bombed the United States with an overwhelming offensive.
It is impossible to wait for the audience to come to the door if you want the film to be known to more people and more people are interested in watching it.
This is the beginning of the "Avengers Project." It is related to the success or failure of a series of subsequent projects. Ronan made a big deal. The production cost of "Iron Man" is only 150 million US dollars, and the global publicity and distribution budget is as high as 1 20 million US dollars.
It is no exaggeration to say that Relativity Entertainment has never invested such a high publicity and distribution cost on any film.
Not only in North America, but in any market with a larger capacity in the world, you can see "Iron Man" ads.
As for making a fuss on the main creative team of the film, making news is just a routine operation.
In mid-April, Gisele Bunchen, who starred as Pepper, held a grand engagement party with NFL superstar and New England Patriots quarterback Tom Brady, attracting the attention of countless entertainment, sports and fashion media.
Naturally, the movie "Iron Man" starring Gisele Bunchen for the first time is also constantly mentioned by the media.
It is very unfortunate that Leonardo DiCaprio was dragged out by many media to whip the body, and even an entertainment reporter ran directly to ask Leonardo's views on Gisele Bunchen's engagement.
Unexpectedly, not only did Leonardo not blast away the reporter, but Leonardo answered his question instead.
"I wish Gisele." Leonardo said so "I will not forget her. Gisele is my favorite."
As soon as this news appeared in the newspaper, Leonardo and his current girlfriend, Barle Fali, officially fell through.
It is estimated that Leonardo is also tired of this Israeli model.
Within a few days, a reporter caught Leonardo and Blakely Fly, the heroine of Netflix's hit "Gossip Girl", visiting Santa Monica Beach.
Although he is no longer a super model, Leonardo is still the single-minded little plum in terms of Blakely Foley's appearance.
Blakely Foley has also become what all female fans most want to be, and successfully overthrew the idol for many years...
The news of the actor Robert Downey Jr. is endless, and there is so much to dig into him.
For example, "Robert Downey Jr., Hollywood's problem man!".
"The model of the prodigal son turning back, Robert Downey Jr. is about to return to the top!"
"Watching the trailer of "Iron Man", we can't help but sigh from the bottom of our hearts that the troubled man who can act has finally returned."
Hollywood and North American audiences have always been tolerant of problem actors, and people seem to like to see the prodigal come back, but the premise is that the film must be good enough.
Among the three key advertisements released by the publisher, Embassy Pictures, Tony Stark achieved the effect of attracting attention when he appeared.
The first advertisement was the creation of the Mark One in a cave, which soared into the sky after annihilating terrorists.
The second advertisement is Iron Man vs. f22 Raptor fighter. Whether Iron Man or f22, it is enough to attract attention.
The third advertisement is Iron Man's chic missile into the soul, blowing up a heavy tank!
These three short commercials with the character of Iron Man have aroused the interest of a large number of viewers.
Robert Downey Jr. also cherishes this hard-won opportunity, and there is also a dedicated Susan Downey beside him.
The two were married last year. In order to give Robert Downey Jr. enough support and trust, Susan Levine did not change her surname to Downey like those independent women.
It can even be said that without Susan Downey, there wouldn't be this upcoming Iron Man.
In all the publicity announcements, Robert Downey Jr. tried his best to make news.
For example, in the preliminary preparations of the film, Robert Downey Jr. mentioned several times that he spent a year preparing for the role of Tony Stark, doing physical training for more than six months, and so on.
"In the movies I shot before, I have never played such a role. I am now in my 40s. This kind of training is still difficult." Robert Downey Jr. did not forget to promote himself. "I do Yoga, someone arranges a reasonable diet for me, and controls my work and rest time. These preparations are invisible in the film, but indispensable. Many people think that Hollywood stars are big-hearted and temperamental. In fact, ours The pressure is also great. Many newcomers who enter the industry are depressed and degenerate little by little."
Even when a reporter mentioned his attacks on superhero movies and drug abuse, Robert Downey Jr. was able to respond calmly.
"Many of my friends have participated in the production of this movie. It is no longer a treacherous thing to shoot science fiction films or films adapted from comics. Marlon Brando also played a negative role in "Superman". Huh? My previous sneer attitude towards comics and movies was obviously too arbitrary."
Robert Downey also jokingly responded to the problem of drug use without a trace. "When I was shooting this film, my friends would ask me when they saw me, man, what's wrong with you? Did you go to collect drug money again? ?"
After years of ups and downs, Robert Downey Jr. finally matured and is no longer the he was a few years ago.
Next, Relativity Entertainment will fully build Robert Downey Jr., so that the middle-aged actor who has turned his back on the prodigal son will truly live like Tony Stark.
Robert Downey Jr. is the Iron Man walking on earth!
In addition to the publicity of traditional media, and various advertisements and announcements, the publicity offensive of "Iron Man" is also fierce in the new Internet media.
For example, Netflix has obtained exclusive resources and exposed many behind-the-scenes highlights in advance.
Netflix shared the above, there are a lot of gossip news, what the black widow and Iron Man have to tell the story.
There is also a lot of news surrounding the black widow that will also appear in the first film.
But how can Iron Man be regarded as a second-tier hero? Black Widow is a little transparent with eighteen lines. If the actor is not Scarlett Johansson, it is difficult to attract attention.
Netflix shared it. There was a short video with millions of reposts. It was only ten seconds long. It was a small clip of Scarlett Johansson who killed several mercenaries in a flash.
Just like when the black widow rushed into Hammer Industries in "Iron Man 2", countless viewers were instantly attracted.
This is one of the peak moments of Scarlett Johansson's appearance and figure, coupled with tailor-made action scenes, it is simply and handsome in a mess.
Of course, fans in front of the scene will not know that among the black widow stunts on the crew, the highest appearance rate is an actor who is similar in height to Scarlett Johansson.
But now it does not prevent the black widow from attracting the attention of a considerable number of people.
Big production, big investment, big publicity, before the arrival of the summer season, "Iron Man" has aroused enough enthusiasm.
For many films, as long as the promotion and distribution are excellent, even if the film itself is of average quality, the box office will often perform well in the first week.
Moreover, after many rounds of internal trial screenings, both inside Relativity Entertainment and representatives of commercial theater companies are very optimistic about the market prospects of "Iron Man".
In the North American market, Embassy Pictures has done a lot of work and won 4280 theaters for "Iron Man."
At the same time, there was more good news. The Oriental Branch of Embassy Pictures reported back that many films under Relativity Entertainment, including "Iron Man", have passed the review of a certain big scissors. One to two weeks after it was released in North America, it was successfully released on the Oriental film market.
Of course, films like "Spartan Three Hundred Warriors" are definitely not among them.
All conditions are developing in a favorable direction.
As the first super-large production to be released this summer, the first film of Marvel’s Avengers Project, Embassy Pictures also prepared a huge premiere for "Iron Man", and issued invitations to many circles. The big names and celebrities attend the premiere.
Ronan’s invitations are undoubtedly the big guys in the Hollywood circle, such as Chris from Sony Entertainment, Spielberg and Katzenberg from DreamWorks, and two rich guys from Maple Leaf Pictures, the big fat Harvey. Weinstein waited.
Like Warner Bros’ Kevin Te Suhara and Charles Rowan, that must be invited!
Once "Iron Man" is publicly screened, the Avengers plan formulated by Relativity Entertainment for Marvel will inevitably be fully exposed. Like Warner Bros. who owns dc comics, it is easy to guess the intention of Relativity Entertainment.
If "Iron Man" fails, it's okay to say, once it succeeds, Warner Bros. and DC Comics will inevitably be anxious.
Director Zach Schneider, has signed with Warner Bros. and DC Comics, is preparing for "Watchmen".
Before the first weekend of May 2006, Embassy Pictures held a huge premiere of "Iron Man" at the Nokia Theatre.
This is the biggest premiere this year.
The Nokia Plaza in front of the Nokia Theatre~EbookFREE.me~ has almost become a sea of ​​Marvel heroes.
Not only the Iron Man and Black Widows who appeared in this film, like Captain America, Thor, Hawkeye, Hulk, Captain Marvel and Doctor Strange, etc., all appeared in the exhibition area of ​​Nokia Plaza with brand-new characters.
Those who know the film industry can easily guess the ambition of Relativity Entertainment.
Some people think that it is a man named Ronan Anderson who manipulates all of this, and subconsciously think that Marvel may have a brand new future, a brilliant future!
Compared with the popular movie "Spider-Man" and "X-Men", Marvel's headquarters is really sinking for too long.
Only those old people of Marvel comics know that it is really not easy for Marvel to reach today.
With acquisitions, bankruptcy and reorganization, and restocking, Marvel has reached the edge of life and death several times, and finally found a backer like Relativity Entertainment. Everything seems to change completely today!
Marvel movies have reached a moment of rise!
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