Chapter 947: Animation business

Latest website: With the release of "Little Yellow Man", if this year's selection of the adorable thing of the year, the Little Yellow Man will definitely be the number one favorite.
The most successful part of this film is to firmly grasp the two characteristics of the minions that attract the audience the most-cheap and cute!
Although the plot seems incoherent, although it is more like an animated feature film composed of a collection of funny short films, although the minions always speak a strange language similar to a mixture of Italian, Spanish, and French, although no one can Understand their dialogue, the laughter of the little yellow people can still easily sink the audience.
In essence, "Minions" presents the adventures of three protagonists who are not good at being bad guys. All their actions are quite "mood-sensitive".
And the happiness that the film provides to the audience is also light and simple. After all, people can't ask for more than the cute creatures like the little yellow people who can survive only on cuteness but rely on IQ.
In the words of the audience, this is a group of cute little guys who are not paying for their lives!
The movie’s cuteness is on the list!
There is no one to sell cute!
These are enough to win the audience's love for "Minions".
Since the release of "Pirates of the Caribbean 3" on the schedule of Independence Day, the North American film market has lacked new and powerful films, and the market has been relatively weak.
This weekend, the enthusiasm of the North American box office market was detonated by this group of cute and cheap "little men".
Driven by the crazy viral marketing and the super popularity of the series itself, "Minions" landed in North America early on Thursday night, earning US$6.2 million in early games, creating the best result of the cartoon early.
By Friday, the film was expanded to 4,350 theaters in North America, and the first day of the film received $42.2 million including an advance report, easily winning the single-day box office championship.
Such a "very yellow, very yellow" animated feature film is showing unparalleled market charm.
Compared with other animated films, the "Little Yellow Man" is always full of "very pornographic and violent" rhythms.
Having said that, it was such a "very pornographic and violent" cartoon that quickly became popular throughout the United States.
The film was still hot at the box office on Saturday and maintained a relatively stable trend. It collected another 38.92 million US dollars that day, and won the single-day box office champion!
Turning from a group of supporting characters to a protagonist, such an example is not very rare in Hollywood animation.
However, it is really rare to achieve the realm of being popular in the United States, where everyone is loved, and the car has a puncture.
It just so happened that a group of simple-looking puddings, wearing suspenders and overalls, did it.
Although the film’s media reputation and film critics’ reputation, the former’s overall score is only 54 points, and the latter’s rotten tomatoes are less than 50% fresh, it can’t stop the audience, especially the family audience’s love of "Minions" .
Three days after the opening weekend in North America, "Minions" broke out completely. In 4,350 theaters in North America, it earned $115.11 million in box office!
In terms of the audience ratio, women accounted for nearly 60%. The little yellow man, a super character who is cute and stupid, is undoubtedly more popular with women.
In terms of ca&nsp;&nsp;sr, theater audiences are given an average score of "a". According to the data provided by the audience, it is predicted that the bottom of the box office in North America will be more than 350 million US dollars.
These data all prove that the films under Relativity Entertainment have once again experienced a serious polarization of reputation.
No one thought that a group of cute and stupid little guys could explode with such great power when they took the lead on the big screen.
Embassy Pictures and Shahai Entertainment quickly made relevant conclusions. The little yellow man has won a lot of fans for himself on the Internet with several short films. "Despicable Me" sold at the box office last year, which contributed to the popularity of this film. A solid foundation.
Even more unexpected things are still to come. The film will be released in multiple overseas markets next weekend, and it has become an extraordinary enthusiasm due to the box office explosion effect in North America.
"Minions" was released in more than 30 countries and regions, with a box office of US$189.52 million in the first weekend overseas, breaking the record for the opening of animated films in 25 overseas regions.
The next weekend in North America, "Minions" continued to gain momentum, with another $54.87 million, and the North American box office totaled $223.17 million.
The global box office of this film easily reached more than $400 million.
Due to the low production cost, even if the budget for publicity and distribution is as high as 100 million US dollars, "Minions" will still bring huge profits to Relativity Entertainment.
Moreover, many merchants actively come to the door to seek relevant business authorization.
Once an animated movie becomes popular, its power is endless.
Relativity Entertainment will also maximize the profit of the film as much as possible. A new short film of "Little Yellow Man" and an animated series have also been put on the agenda by Shahai Entertainment Animation Studio.
Ronan knows very well that in the future, cartoons that follow the cute and stupid route will have a huge market and numerous potential audiences.
Minions are destined to become representatives in this regard.
This July, the most eye-catching feature of the North American film market is Relativity Entertainment. Before that,
Pirates of the Caribbean 3
was rampant, and later,
Minions
was so cute and stupid.
After five weekend screenings of "Pirates of the Caribbean 3", the North American box office has reached 331.24 million U.S. dollars, and the global box office has exceeded 800 million U.S. dollars. In the global film market, Captain Jack Sparrow once again set off a hot frenzy.
Johnny Depp has won countless praises, countless fans, and has the posture of Hollywood's No. 1 commercial superstar.
However, the personality movie star has never stopped tossing since his role as Captain Jack Sparrow became famous. Recently, there is news that Johnny Depp has a huge conflict with his agent and may change his agent.
Ronan estimated that this may also have something to do with the agent's inability to bear the pressure of Relativity Entertainment, which led to Johnny Depp having to compromise on many things.
Never underestimate the super-arrogant heart of some Hollywood stars after the expansion.
Because in their hearts, they are the center of the world.
This time from the end of July to the beginning of August, too much news circulated in the circle, many of which are related to Relativity Entertainment.
There is news from Twentieth Century Fox and Blue Sky Studio that the former increased investment and support for Blue Sky Studio after the "Little Yellow Man" was super-sale, requiring Blue Sky Studio to actively develop "Ice Age "In addition to a new animation production project, and catch up with DreamWorks Animation Studio.
The Blue Sky Studio did not see Shahai Entertainment Animation Studio as a threat to their competitors.
Shahai Entertainment Animation Studio didn't care about Blue Sky Studio either. All of its energy was put on future plans.
In addition to the animated feature film project initiated by Ronan, Chris Leonard's team is also actively developing new film projects.
For example, Chris Leonard was inspired by "American Idol" and thought that he could try to plan this type of theme. The protagonist may not be limited to humans. There are unlimited possibilities for anthropomorphic animals or insects.
Ronan certainly won't undermine their initiative, let Chris Leonard and others make preliminary plans first, get the role setting or script outline and so on.
Nowadays, in Hollywood, there are too many people like corpse-bit vegetarian food, and the idea of ​​doing more wrong and not doing good is quite popular.
The animation production of Relativity Entertainment is one of the most important businesses of the future group company. Shahai Entertainment's animation studio is working hard, and the other two are not far behind.
Embassy Pictures has set a schedule for "The Incredibles". This feature-length animated film, which has been dragged down by the dispute between Pixar Studios and Walt Disney, will be released on Thanksgiving Day in November this year. Pixar Studios is also right. The film is full of confidence and believes that "The Incredibles" will continue to allow Pixar to maintain its leading position in the industry.
"Cars" has also been fully produced, but because of the schedule and the need for publicity and distribution, this animated feature film was forced to be released in 2007 by the Embassy Pictures.
This is a typical series in which peripheral profits far exceed box office profits several times.
The models and various peripheral products of Lightning McQueen can be described as crazy.
"Food Story" or "Ratuitouille" will also be completely filmed and produced within the time specified in the plan, and the "Robot Walli" project has also entered the stage of field modeling.
However, Ronan asked Pixar Studios to properly control costs for this animated feature film project, which has a reputation far greater than commercial revenue, otherwise it is not impossible to make losses in the short term.
There are not too many cases in Hollywood that have won a lot of praise and failed in business.
In addition, the first draft of the script of "Flying House" was also completed. After reviewing it, Ronan quickly gave the green light.
Compared with "Robot Walli", he is more optimistic about the commercial prospects of "Flying House".
According to Pixar Studio's original production budget of 180 million US dollars, the later investment in publicity and distribution is definitely more than 100 million US dollars, and the total investment is very likely to push up to 300 million or more ~ ​​EbookFREE.me ~ even if the surrounding profitability rate Higher, the payback is still under pressure.
At Ronan's request, Pixar Studios repeatedly planned and finally reduced the production budget of "Robot Walle" to 150 million US dollars.
The most important project of Pixar's next stage is not "Robot Walli", but "Toy Story 3".
This sequel, which has already begun preliminary planning, is the guarantee of huge profits.
As for the Princess Animation Studio, a professional team left Los Angeles in early August and went directly to Norway and Greenland in Northern Europe to conduct on-site inspections for the production of the next animated short film.
The humanistic style of Northern Europe and the background of ice and snow make it impossible for the production staff to stay in the dry Los Angeles.
Hollywood medium and large film production companies have always been willing to invest in this aspect.
This animated short film will not be completed until the middle of next year at the earliest. If all goes well, Princess Animation Studio will start the planning of the animated feature film project as planned.