Chapter 973: The balance of market and art

The animated feature films created by Pixar Studios have always been more adult-oriented, and the audience is older than those of elementary school students.
　　 Ronan can be said to have a deep understanding of this aspect, the most typical is the response of the Pixar animated feature film on the other side of the Pacific, there is no worst, only worse.
　　 Pixar Studio’s animated film, there is not a good market response on the other side of the Pacific Ocean.
　　Even the famous "Toy Story", "Finding Nemo" and "Robot Walli", etc., there is always a situation of high and low.
　　 Ronan did not expect the works of Pixar Animation Studios to break out on the other side of the Pacific Ocean from the hands of Relativity Entertainment.
　　 That is obviously impossible.
　　 The reality of the animation market on both sides is very different, which determines all this.
　　 In the film market on the other side of the Pacific, cartoons are veritable consumer goods for children, and adults rarely go to the theater to watch animated feature films.
　　 The animated feature films of Pixar Studios have never been filmed for young children, and younger audiences cannot understand them.
　　 Adult-oriented themes or content can be said to be the main reason why Pixar's animated films are unacceptable on the other side of the Pacific.
　　 John Lasseter said to Ronan more than once that Pixar Studio hopes to bring joy to more audiences, not just to children.
　　 In contrast, the former lighting entertainment and DreamWorks animation studios won with the younger, cute, and family fun routes, and the audience on the other side of the Pacific paid more.
　　 Ronan roughly had an impression. It seems that after 2010, Pixar Animation Studios did not have any works, and the box office on the other side of the Pacific could reach hundreds of millions.
　　The unit here is soft sister coin.
　　 For Pixar Studios, which sweeps the film market all over the world, this seems a bit weird.
　　 But this is the difference in the market.
The group of Pixar studios, represented by John Lasseter, Andrew Stanton, Brad Bird, Peter Dougert, and Lee Unkridge, are not stubborn in their thinking, nor He is not a pure artistic idealist, and deeply understands the balance between market and art.
　　 This "The Incredibles" can be described as a typical one.
"Spider-Man" and "X-Men" became popular, and "Batman: Hour of War" was another great success. Brad-Bird and Pixar Studios keenly grasped the huge potential market for superhero themes and determined the " "The Incredibles" project.
　　 But this is not simply animating a superhero story.
　　 If you want to describe "The Incredibles" in one sentence, perhaps this one is the most appropriate-a middle-aged crisis wrapped in animation.
　　The principle of Hollywood's commercial film production is similar to that of a kaleidoscope. There are just a few pieces of paper over and over, but with a little turn, a new pattern will be changed, which will always make people's eyes dizzying.
A movie featuring a superhero as the main character is one of Hollywood’s best-selling genres in recent years. "The Incredibles" at first glance is dazzling and full of scenes, but after careful aftertaste, it is not difficult to find that it is also a new trick of the comic hero film. , Because the small pieces of paper installed there are still nothing more than "heroes with superpowers", "conspiracy", "bad guys", "heroes trapped", and "evil does not suppress righteousness."
　　 "The Story of Superman" just moved the understanding of Superman, and the story was completely new.
　　 Do you think Superman has no troubles? In fact, Superman is more annoying than ordinary people!
　　 It is not difficult for anyone who has watched this film to find out that although there are three children in it, it seems to be very funny, but "The Incredibles" is really not an animated film for children.
　　 This story with enough freshness, coupled with Pixar's technical capabilities and brand effect, will naturally bring success.
　　 "The Incredibles", like all the past animated feature films of Pixar Studios, the reputation can only be described as bursting.
After the premiere of 　　, Cinema 　　 released data showing that the audience rated the film an average of "A", and the authoritative media comprehensively evaluated the 42 media included in MetaCritic with an average score of 90.
　　The films released by Embassy Pictures have rarely received positive responses on Rotten Tomatoes. Among the more than 60 film reviews collected by Rotten Tomatoes, the positive rate is as high as 97%.
　　 In contrast, IMDB has a slightly lower score. After the first day of "The Incredibles", IMDB has only 8.5 points.
　　 However, such a reputation is enough to ensure that "The Incredibles" has strong enough market competitiveness.
　　 Even among the films released on the same weekend, there is a super masterpiece-the latest Bond film "007 vs. Casino Royale" released by Sony Columbia Pictures.
　　 This is the latest 007 movie after Pierce Brosnan launched the James Bond series. The new Bond is still the former Daniel Craig.
The response of "007 vs. Casino Royale" after its release in North America can only be said to be average. Many James Bond fans are still intoxicated by the graceful demeanor of Pierce Brosnan. For James Bond who is a hard bridge and hard horse Accept incompetence.
　　Even, among many website reviews, Daniel Craig was called by countless fans as "the most beautiful Bond ever."
The style of the James Bond series has changed drastically, and it has been obviously influenced by "The Bourne", but it is different from "The Bourne" after all. It has a long enough history in the past, and the drastic changes in style will inevitably have one or a long Or a short period of labor.
　　 "The Incredibles" and "007 vs. Casino Royale" collided head-on, but the audience overlap between the two is not high, and there is not much fierce competition.
　　 The production costs of the two are also very different. The production budget of "007 vs. Casino Royale" is as high as 150 million US dollars, while "The Incredibles" is only 90 million US dollars.
　　 When Ronan saw the final production cost, he was still a little unbelievable. The Pixar studio's fans also have time to save?
　　 But the data on the actual money spent is in front of him, and Ronan cannot believe it.
　　 Compared to DreamWorks Animation Studio’s "Wandering Mouse Country", Pixar’s "The Incredibles" can be said to be extremely cost-effective.
　　 has received the full support of the Relativity entertainment marketing channel, and "The Incredibles" is also very powerful.
　　 "The Incredibles" opened in North America with 4,192 theaters. Because of the advantages of themes and classification, it opened nearly 500 theaters more than "Casino Royale".
　　 As we all know, the distribution capabilities of Sony Columbia Pictures are relatively weak among the top six in Hollywood.
　　 In the face of the brand effect created by Relativity Entertainment in recent years with one film after another, Sony Columbia Pictures has no advantage at all.
　　 Facts have also proved that it is correct for the theaters to prefer animated feature films and PG-level films.
　　 On the first day of its North American release, "The Incredibles" easily surpassed the $14.74 million of "007 Casino Royale" with a box office of 23.66 million U.S. dollars and reached the top Friday's single-day box office champion.
　　 Compared with the huge production budget of 150 million U.S. dollars, the latter’s first-day box office results were not satisfactory.
　　 James Bond’s changes in style are inevitable, and the integration of the style of "The Bourne" is not necessarily a bad thing in the long run.
　　 What Daniel Craig brings to James Bond is a tough temperament that is very different from Pierce Brosnan.
The British actor, Henry Cavill, who signed a long-term contract with Shahai Entertainment, defeated all his competitors in the audition of the new 007 actor in the previous years and was the final winner of the audition. According to the usual rules, he can be sure that it will be the future James Bond.
　　 Just like losing inexplicably at the end of the Superman audition, the British actor has been lucky before coming to Shahai Entertainment.
　　Henry Cavill was abandoned because he was too young. The crew finally chose Daniel Craig, who is more vicissitudes of appearance and temperament.
　　 Young is often the natural enemy of male actors. Many male characters are more popular as they get older.
However, Daniel Craig’s sense of vicissitudes did not help "007 Casino Royale" win more audience recognition in North America. On the second day of its release in North America, "007 Casino Royale" did not have any tendency to explode. Saturday One day income of 15.41 million US dollars.
　　 This result can only allow "007 vs. Casino Royale" to continue to stay in second place on the North American single-day box office list.
　　The first place is still "The Incredibles".
　　 This animated feature film was significantly boosted by Saturday’s off-day effect. Saturday’s box office rose nearly 30% compared to Friday, and it received another US$30.75 million.
　　 Although the three days of the weekend have not yet ended, Pixar Studios and Embassy Pictures are completely able to announce to the public that ~EbookFREE.me~The Incredibles has been a success.
　　 The major media are also praised.
"Los Angeles Times" believes that this is an exciting visual experience; "Entertainment Weekly" praised the film as beautiful, dazzling, interesting, and far-reaching; "Washington Post" praised, "The Incredibles" has a rare film quality At the same time, it makes people feel fashionable and classic. It easily becomes the best and brightest family movie of the year.
"Premier" magazine even tied "The Incredibles" and "Iron Man": two real superhero blockbusters were born in 2006, one is "Iron Man" and the other is not "Superman Returns", but "The Incredibles" by Pixar Studios.
　　 The praise of these media has further attracted more audiences to enter the theater to watch "The Incredibles".
　　 Three days after the opening weekend, "The Incredibles" continued the strong performance of Pixar Studios' animated feature films. In 4192 theaters in North America, it won $78.91 million and easily reached the top of the North American box office chart.
　　The second place is "007 vs. Casino Royale", but the figure of 40.83 million US dollars is nearly 40 million US dollars less than the first box office.
　　 The third week of the release of "Chain Saw 4" ranked third. This horror thriller has consumed too much heat in the first two weekends. The box office has begun to plunge this weekend and only $6.44 million has been received this weekend.
　　 However, the North American box office of "Chainsaw 4" has exceeded 70 million US dollars, which is worthy of the name.