Chapter 1019: .True assembly line operation
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The Director of Music Department
- Layman black
- 1240 characters
- 2021-04-11 06:07:28
Huaxin's current situation can be said to be very delicate.
In the Chinese film and television industry, the private giants are still the six largest private giants.
It can be called a giant, naturally because it has a full range of advantages in the film and television industry chain.
It is an irreplaceable advantage.
Such as publicity channels!
Such as the theater!
For example, Huaxin can become a giant. In fact, the most basic reason is that Huaxin originally controlled a large-scale theater chain.
At the same time, in terms of media channels, ECCOM has the support of this shareholder.
In addition, Wang Yifan and other big directors gave Huaxin the support in terms of content. Therefore, it is possible for Huaxin to have no shortcomings in the film and television industry chain and eventually rise strongly.
Lay the position of the giant in one fell swoop.
For another example, Time Light and Shadow is actually a similar routine.
However, Time Light and Shadow has more abundant background than Huaxin. In terms of publicity channels, cinema chains, and media, Time Light and Shadow has established its own film and television industry moat early.
This is why, even if the content is not very good in recent years, Time Light and Shadow is still an irreplaceable giant.
Therefore, even if the capital of Internet giants enters, they can only achieve their goals by directly acquiring the original giants.
Looking at the domestic giants, there is an obvious common point, that is, with the front-end platform of the theater chain as support, then they can develop into giants step by step.
The most intuitive thing is the Shengtang Kyushu, which was actually similar to Wansheng Group at the earliest. Shengtang Group was also a commercial real estate company at the beginning and had its own cinema company.
Later, through mergers and acquisitions, it became the Shengtang Kyushu. In terms of the proportion of theaters, the Shengtang Kyushu can be said to be second only to the China Film Group and other major state-owned enterprises.
China does not have a so-called monopoly law, but there are restrictions on admission qualifications. Although there are no restrictions on film and television companies, there are strict restrictions on foreign investment in theaters.
Therefore, the domestic private film and television giants are all Chinese-owned, and no one is controlled by foreign capital.
This is why, whether Ari Media, Future Technology, or Star Technology, they have already been involved in the film and television industry early.
However, it has always been relatively transparent, and most of the time, it is just a little more financial investment.
Because although they have money, there are some things that they can't always buy if they have money.
It's like, the big Hollywood giants, why do they even dare to cheat on Wall Street?
Of course, Hollywood is another way to play!
Cinema chains are an asset-heavy industry, and their profitability is actually relatively limited. In fact, most cinema chains are not so profitable.
Therefore, ordinary companies can only act on the faces of giants.
Then some people may ask again, since Internet capital is so rich and not bad, why not buy theater chains on a large scale?
Then start a new life by yourself?
On the one hand, it is not a few years earlier. At this stage, there are actually very few new screens added every year.
At the same time, in fact, it is impossible for the several major cinema chains to be all directly operated cinema chains. In fact, whether Huaxin or other companies, its cinema chains, except for the core cinemas, are directly operated. They are all franchise.
For franchised theaters, first of all, you need to have the strength to be able to provide films for their theaters and provide high-quality content.
And if capital giants like Ari really set up their own cinema chains, then the inherent boycott of film and television giants will first be ushered in.
Then their theaters are difficult to do. After all, movie theaters need to show movies.
Regarding the content, neither Ari nor Future Star has any advantage at all.
Therefore, of course, it is to directly acquire a ready-made giant to replace their original position. In this way, it is equivalent to that within the rules, the giants are still those giants, and the people of the pink cake are still those people. Naturally, everyone will not really group together.
In fact, Ari or Future Star, who most want to control must be giants like Huaxin.
But the fact is, it's not that they can't swallow giants like Huaxin, it's a question of whether Huaxin can sell it.
After all, there is really not much that Ari can give to Huaxin.
Implementing the big data strategy is the best way that Internet capital giants can come up to break the situation.
But the problem also exists. The big data movie strategy is just a concept. Yes, although there have been successful cases overseas, in fact, are they just an individual case?
No one knows!
The box office of "Kung Fu" is still solid.
Let the market continue to carnival for big data!
"Kung Fu" box office in the first week, reached a staggering 1.6 billion!
It can be said that even Wang Yifan is amazed by this number.
However, after "Kung Fu" approached 300 million daily box office for three consecutive days in the first three days, it began to see a relatively large decline in the subsequent.
No matter how big the propaganda is, this is still the case.
The nonsensical movie is very impressive, and the film "Kung Fu" is really good.
But it is undeniable that this is still a work with a very obvious personal style.
This kind of work is not about a niche, but this kind of work. If someone likes it, someone will definitely dislike it.
And this crowd who doesn't like it is not small!
In fact, movies like "Kung Fu" still focus on the young market.
Older audiences may not like this kind of movie.
To this end, Ari and Future Star accelerated the preparation of the new project "Digital Kingdom".
In fact, the benefits of "Kung Fu" to big data have long been reflected, even if many people in the circle look bad, but the crowdfunding projects released by "Digital Realm" are fully funded at the speed of light!
Of course, this is also related to the strong background endorsement of Ari and Future Star!
A week after "Kung Fu" was released, Ari and Future Star jointly announced that the first big data-led movie, "Digital Realm" was officially launched!
Moreover, Ari and Future Star Media also released bold words, big data film strategy, there is an advantage that the traditional filming model can't match, that is speed!
Yes, the so-called number of people is powerful.
Because of the dominance of big data, it can be said that "Digital Realm" is a real pipeline product.
Each person performs his or her own duties, with a clear division of labor.
Can greatly improve work efficiency and shorten the filming cycle.
The filming cycle of "Digital Realm" is only half a month, and in addition, it only takes more than a month to complete the film!
It can be said that for a large production with an investment of over 100 million, this is simply unimaginable.
Yes, in the golden age of filming on Hong Kong Island, the speed of filming is indeed the speed of light. Filming is completed in one week and released in half a month.
But when the investment exceeds 100 million, it is completely different. After all, the complexity of the film is completely different.
Just when everyone is paying attention to "Digital Realm", "Kung Fu" ushered in its second week!