Chapter 1023: . Movies that big data doesn’t like

In the end, Wang Yifan still failed to convince Lin Husheng.
"Of course, if you insist on betting, I also suggest that you don't all-in all at once, you can start with medium and low-cost projects." Wang Yifan also knows that at this time, it is useless to say more.
Because the facts are here.
And the market blows up the big data movie strategy.
Even ECCOM began to bet that Lin Husheng is not a person like Wang Yifan, how could he predict it?
With the popularity of big data movie strategies, the film and television industry in China has gradually become popular again.
And some hot money is also starting to move around.
After all, this piece of cake in the film and television industry is too big, how can it make people uneasy?
Earlier, they wanted to invest in reliable projects, and it was impossible for the giants to give too high-quality projects.
After all, no one would give up his own safe interests for no reason.
But now it's different.
Once the big data movie strategy is proven to work, what happens if there is no big director?
Every project is a high-quality project and can be invested.
As for the paradox that every big data project is a high-quality project, it obviously does not conform to the laws of the market, but it has long been ignored in all kinds of hype.
Everyone is dominated by big data, and no one is better than anyone else. This is what those people think.
However, despite this, the big directors are not too panic.
"My Motherland and Me" has been in preparation for some time.
The script and everything have been finalized.
Regardless of how the outside world evaluates big data, the "Me and My Motherland" project is the same as before.
In fact, even if the big data movie strategy is blown up again, in fact, the current projects are not very many.
After all, don't look at how good people are boasting, but what is going on in the two dramas of Nai Fei, it is natural for people to understand.
And, is big data really so awesome?
In fact, it is not necessarily true. For example, in "Mekong Action", big data has also participated in the prediction. What is the result?
"Operation Mekong" has become a benchmark for the main theme of the movie in China.
Therefore, big data is really not that awesome.
Something interesting happened again.
Probably want to prove the correctness of the big data strategy.
Therefore, one of the original Hongmenyan films, "Charlotte Annoyance" directed by Wu Han, this time Ari Media and Future Star Media instead stated that this film was handed over to Huaxin for publicity.
Several movies that came out at the Hongmen Banquet.
"Charlotte Annoyance" is actually the most inconspicuous.
Because although this is also a comedy movie, it is obvious that big comedy directors like Wu Han and Lin Tao are incomparable.
In fact, what is more interesting is that Ari Media and Future Star Media analyzed and predicted the movie "Charlotte Annoyance" through big data.
The conclusion is that the expected box office of "Charlotte Annoyance" is sadly over 1 billion!
the reason?
It's very simple. First of all, the film "Charlotte Annoyance" is directed by Wu Han, and Wu Han has never been good at comedy movies.
It can even be said that, most of the time, Wu Han's movies have nothing to do with comedy.
This is the first and second, to become a Ye Hongmen banquet, and to defeat Ye Hongmen banquets.
Because there is jade in front.
"Kung Fu" brought nonsensical comedy to the public, and made nonsensical comedy a favorite of the public.
The plot of "Charlotte Annoyance" is too old-fashioned.
Yes, in the big data analysis of Ari Media and Future Star Media, movies like "Charlotte Annoyance" have a relatively limited audience!
I don't know how they analyzed it. Anyway, the other party didn't seem to pay as much attention as the previous movie "Kung Fu".
On Huaxin's side, naturally it doesn't matter.
Wang Yifan is very confident about the movie "Charlotte Annoyance".
In fact, Wang Yifan can understand the analysis of big data, because the routine of rebirth is indeed very old.
But big data analysis can make mistakes.
Because among the data analyzed by big data, ECCOM gave the reason that the routine of rebirth in the novel circle is too old.
Not new at all.
Secondly, as I said before, big data is like the rear-view light of a car, you can only see the rear, not the front.
The rebirth routine is indeed very old-fashioned in the online literary circle, and the routine of "Charlotte Annoyance" is very popular in the online literary circle.
But in terms of movies, because there were no related themes in the past, or that kind of themes, most of the time there was no good performance.
Therefore, big data analysis cannot tell whether the audience likes this subject.
This is where the drawbacks of big data lies.
It can predict some things, and sometimes it can help the film to make better announcements, but in the same way, big data is not a predictor, it can only predict based on existing things.
The innovations themselves are too many unknown variables.
There is nothing big data can do.
But if this is the case, it is not enough for Ari Media and Future Star Media to give up the distribution rights of "Charlotte Annoyance".
Soon, Wang Yifan knew why.
Because this time Ari Media and Future Star Media will use big data movies and traditional movie models to fight head-on!
That's right, "Digital Realm" will be released at the same time as "Charlotte Annoyance"!
"Are you kidding? Can "Digital Realm" catch up?" Wang Yifan was speechless.
Wu Han smiled bitterly and said: "I don't know if I can catch up, but Ari's attitude towards me is not as important as before but it is true. Do you think this big data can really steal our jobs?"
"What do you think?" Wang Yifan asked in surprise.
"I don't know. To be honest, big data is really powerful, and public opinion is now overwhelmingly biased towards big data, so I don't have a bottom in my heart."
"Don't worry, "Charlotte Annoyance" is absolutely fine, and this time, Huaxin will also release "Charlotte Annoyance" with all its strength, using this movie as the gravedigger of big data movie strategy. problem."
"Do you really think big data is not enough?" Wu Han was a little surprised at Wang Yifan's self-confidence.
"What do you think? A movie, no matter what, also needs to tell a good story, instead of blindly adjusting what the audience likes to the audience’s preferences, or to the audience’s preferences, and ultimately the story Complete? Can you speak well?"
"And in such a short time, I remember that the investment of "Digital Realm" is not low, can it be completed? Although there were indeed many movies on Hong Kong Island, the speed of filming was fast, but the times are different. Now the audience is picky. Very ah, Ari Media and Future Star Media are too anxious." Wang Yifan shook his head.
The most basic truth.
Big data may be able to analyze the audience's likes and preferences for a certain plot, but because the audience likes it, the plot is changed. Is this reliable?
The audience's preferences, can they really figure it out by themselves?