Chapter 1100: . Lose money and make money
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The Director of Music Department
- Layman black
- 1148 characters
- 2021-04-27 01:05:10
Under normal circumstances, a movie, especially a domestic movie, can almost be paid back when the box office exceeds three times the cost.
Of course, this statement is still one-sided and inaccurate.
Because this is only calculated from the income of the domestic movie box office share.
But in fact, the income of the movie is definitely not only at the box office, even for China.
There are network copyrights, TV copyrights, DVD copyrights, and so on.
As for co-productions, in this regard, there are actually more channels for revenue.
So, it seems that the cost of co-production is higher, but in fact, there is a reason for this.
Because the co-production of the film itself can benefit from more channels.
But the amount of income in this area is also linked to the box office.
When Hollywood was at its best, it could even account for only 30% of its revenue at the box office or even lower.
But note that this ratio is based on a complete distribution channel.
If it is only an independent film, then it is certainly impossible to have such a high revenue, and the proportion of box office revenue will be greatly increased.
Because other aspects of the income will be greatly reduced, especially for independent film labels, most of the time, in fact, the distribution company first has to draw blood.
Secondly, most of the time, the income from all aspects and channels is just a one-shot deal.
This is why independent labels often go bankrupt directly because a movie loses money.
The ability to resist risks is too low.
The giants are different. A movie loses money. They can slowly realize part of the cost through long-term profits and offline channels.
Hollywood giants usually have the largest income in those film libraries. The richer the film library, the higher their stable income.
Even if you lose a few movies, you won’t go bankrupt.
At the same time, Hollywood giants, because they control all aspects of distribution channels, they usually make assortments in film investment.
The same is true even for movies with a high success rate. They are called diluting risks and sharing benefits.
But actually?
Many people may be a little bit confused. Since they know that movies will make money, why share them? Will the giants lack the funds?
Certainly not, but why would they give up their investment share so generously?
In fact, this is the most correct approach.
Others can't learn it at all, because you invested in their movies, yes, yes, it is a high-quality project.
But actually?
Investors can share benefits. For example, in terms of movie box office revenue, many people may say that Hollywood accounts, but in fact, they really don't.
Most Hollywood giants don't do this kind of thing anymore, because their reputation is so bad that they can't attract investment.
But actually?
When investing, most of the foreign investors can almost only enjoy a small portion of the income.
Box office revenue sharing is one aspect. Then there is the division of other channels.
The box office is divided into this side, because it is relatively transparent, so most of the time, Hollywood giants do not do anything.
But in fact, you may make money, and the giants will never lose money, because first of all, in the box office share, they will take the issuance share first.
Then divide it into proportions.
This is basically the benefit that most investors can share.
The remaining benefits of various channels, sorry, may be distributed to investors, but the bulk is basically the giant's.
In other words, this is a typical borrowing chicken to lay eggs.
The copyright of the film belongs to the giants, as are the copyrights of other aspects. They will make a one-off deal and sell them directly to their subsidiaries. The price is certainly not high.
So in fact, it seems that Ari Media has formed an alliance film industry and invested 320 million U.S. dollars, equivalent to 2 billion Chinese dollars. The filming of "Explorer Polk Dragon Emperor's Tomb" is really expensive.
Because Ali Media is better in China and has almost all channels, but in North America, Dimeng Pictures and Ali Media are actually very single in terms of channels.
In addition, this cost is almost entirely invested by Ari Media itself, so in fact, such a cost is really very, very high.
Moreover, there are also many hidden costs involved. For example, as a top director, Jack Curtis, the pay for his original film is top.
2+2 or even more.
Twenty million U.S. blade remuneration is the basis, and the second 2 is a 20% share, and this share is most likely not the global box office revenue share, but the box office revenue share plus the omni-channel revenue share.
Then the super IP "Explorer Polk", a best-selling book purchased by Ari Media, can be said to be impossible without paying a part of the revenue share.
Normally, on the Hollywood side, the script is really worthless, but the IP, especially the novels on the bestseller list, is definitely a share of the revenue.
And there is absolutely no shortage of buyers for the best-selling books like "Explorer Polk" and the big IP that is most suitable for adaptation into a movie. Several Hollywood giants must have joined the competition.
It can be said that Ari can win this super bestseller, it is absolutely impossible without hemorrhage.
In addition, in terms of the leading role, Cheng Hu is not very famous, but it is difficult for him to get too high a profit in this kind of A-level production. .
The key is Steven Lee. Yes, Steven Lee is indeed not comparable to new stars like Tom Jackson, including popularity and box office appeal.
But in the same way, you get what you pay for, Steven Lee, maybe not as good as Jack Curtis, but his pay will never be low.
And it's definitely a premium.
Therefore, it seems that the cost of "Explorer Polk Dragon Emperor’s Tomb" is only 320 million US dollars, but in fact, no matter how high the box office of this movie is, it is more for Steven Lee and Jack. Curtis works.
In his previous life, Steven Spielberg of "Jurassic Park" got arguably the largest share of revenue.
No way, this is the strength of the top directors!
Of course, although Steven Spielberg did get enviable benefits in his previous life.
But no one said anything, because they were worth the price.
Moreover, Universal is a giant and has the most complete distribution channels. Therefore, Steven Spielberg does make a lot of money, but Universal actually gains more.
This is the income that big-selling movies can create.
As long as the movie sells, everything is easy to say.
This is probably why Ari Media is willing to do this.
After all, this is their key battle to unlock their influence!
That's why it doesn't hesitate to pay for it.
Don't look at what they said about globalization strategy, but in fact, even if "Explorer Polk: Tomb of the Dragon Emperor" can sell, in fact, Ah Li still depends on the domestic market.
Because in North America, Ari's foundation is still too shallow.