Chapter 1126: .Can it break out?


"Wang, thank you for your invitation, otherwise we will miss a good movie!" Smith of AMC seriously shook hands with Wang Yifan.
"Mr. Smith likes it!" Wang Yifan said with a smile.
"Mr. Smith, let me introduce to you, this is the director of "Trumen's World", Director Chen Hang!"
"Director Chen, the filming of "The World of Trumen" is so good!" Smith was relatively indifferent to Chen Hang. No way, he didn't know Chen Hang at all, but at this time, he appeared to be more enthusiastic.
Because "Trumen's World" is definitely a very good movie, and a director who can make such a movie, Smith will naturally give due respect.
"Thank you!" Chen Hang's performance is still relatively reserved, but he is not here for the first time. Naturally, he also knows that this time is not the time to be humble.
Next, a series of theater representatives came over to say hello.
Without exception, they gave a pretty good evaluation.
"Huh!" Chen Hang let out a sigh of relief after he had finished his busy schedule and sent everyone away.
"Director Wang, how large-scale can "The World of Truman" be?" Tang Mingkai finally couldn't help asking.
Wang Yifan smiled and shook his head: "After all, "The World of Trumen" is literary, and this movie is still a Chinese movie. Therefore, even if the performance of the theater representatives is relatively good, the opening of the screen is still not too much.
This is a normal situation.
Because "The World of Truman" was first a Chinese film, this first restricted the scale of the film's production.
Even if the representatives of these theaters are optimistic, it is still impossible to have that kind of blockbuster treatment in "The World of Trumen".
The simple thing is that in movies like "The World of Truman", the actors and directors in it are all shortcomings in publicity in North America.
Although the movie layout of the theater has a lot to do with the quality of the movie, it also has a lot to do with the promotional effect and investment of the movie.
In this regard, "Trumen's World" certainly cannot have much advantage.
Therefore, "The World of Trumen" can only take the word-of-mouth route!
"Next, "The World of Truman" will still be screened on a small scale and then expanded. However, this is a good start, isn't it?" Wang Yifan said with a smile.
Not all movies are eligible for special screenings.
Even many Chinese movies, most of them didn't even go to theaters at all, and went directly to offline distribution.
No way, this is Hollywood's attitude towards foreign films.
Although the movie watching will allow these cinema dealer representatives to have an understanding of the movie, they still have to see the effect of the next screening, and then arrange the movie.
The evaluation given by the representative of the theater operator was very pertinent and expressed optimism about the film.
Soon, the Mina Group, as the publisher, paid much attention to "Trumen's World".
This is mainly embodied in the aspect of publicity.
For example, a screening venue. Generally speaking, most of the time, a foreign film will not invite many film critics and media people to carry out a special screening.
Don't think that the special screening is to invite those film critics, and that the media people come to watch the film for free and it is over.
In fact, this is part of the announcement itself, and it is also a very costly part.
Because in North America, a complete and mature process has already been formed for film announcements.
Regardless of these film critics or media people, they come to the screening, comment on this movie, and report on this movie. All these are for money.
The more influential film critics, the higher the fees you need to pay.
Similarly, in terms of media, although there is no such thing as a film critic, you have to pay a large amount of money, but you must give the other party a certain amount of advertising.
And these all need to spend money.
In fact, to put it bluntly, there is not much difference between giving red envelopes to domestic special movies.
It’s just that Lao Mei’s expense is higher.
This also explains why many foreign films, if they are not very promising, or have a large investment, most of the time, there will be no special screenings, because the publicity fee will also be determined based on the predicted box office.
As the issuer, although theoretically they can make a profit without losing money, it is not without exception.
For example, the box office rushed to the point where it couldn't even collect the pre-announcement fees.
However, "Trumen's World" is an exception!
The biggest difference between film critics' media special screenings and ordinary fans' screenings is this.
Of course, there are relatively more movie fan screenings that will unfold simultaneously.
In fact, many people pay attention to the situation of "Trumen's World" in North America.
Several domestic giants, and even Huaying are very concerned.
Without him, as the first shot of the stars, "The World of Truman" can be said to be very critical.
If "Trumen's World" starts, then the first step of the stars can come out.
Use "Trumen's World" as a stepping stone to knock on the doors of those distributors.
Channel, what is a channel?
In fact, it does not mean that you control the theater chain, or control other sales outlets. It is called a channel.
Rather, in the name of the company, such as providing stable film sources for theaters and other channel providers with stable film sources, copyrights, etc., you do not need to operate, but you need to be able to sell in the movie. At that time, we can find a suitable way of sales.
Can be laid in a short time, this is the channel.
And this kind of channel needs to be maintained. If you only release one movie a year, this is actually okay. The premise is that your movie is the kind of big seller.
The peripheral income of the movie is determined according to the box office and influence of the movie.
For these distributors, this kind of big-selling movie, for them, they can quickly realize this thing in the hot time.
But if you can't provide this kind of movie that can make them profitable, then sorry, maybe next time you find them, they may not be willing to cooperate with you.
Once the channel is opened, it is not over, you still need to maintain it.
Why can several giants monopolize channels.
Because they hold the film source that can make these channel merchants continuously profitable.
The thin water and long-flowing film source, the dry and flooded film source, the new film source, can bring a short-term huge profit, but those massive film sources are the basis of their survival.
Therefore, if the giants control the film source, they are in control of their lifeline. Naturally, they have a great say in these channels. If you don't obey, they will cut off the film source directly.
Of course, most of the time, giants will not do this kind of thing, but once they feel threatened, it is hard to say.
Therefore, this is why Wang Yifan never thought that he could really control a complete channel in North America.
Because it is almost impossible. First of all, the big giants will not allow you to their biggest piece of cake!
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