Chapter 112: .Weird box office curve (6/10)

Zhang Weiming urged his daughter a few more words on the phone, and then hung up the phone. His mood was very uneasy. Well, it felt like Zhou Lang's plan to stay peacefully with his daughter and broke down.
What is my special picture? Damn it!
Think of the daughter who has been raising for more than ten years. Zhang Weiming feels joyful. It is better not to let me see that Yao Jie’s, otherwise...
There are quite a few people who signed up to participate in the "Looking for the Little" event, and the ratings of this episode of China Overseas Television Station are not low.
But what made Wang Yue and Chen Shaojun a bit discouraged was that the box office of "Little" was still tepid.
It has been officially released for four days. As a result, the daily box office is still more than 1 million. The daily box office of "Little" has not risen or fallen, and it is not tepid, as if all the publicity has been smashed. In addition, the box office of the screenings exceeded 10 million, but the promotional expenses of "Little" alone cost more than 6 million, and the production cost is also 10 million, which means that according to this It’s really difficult to rely on the box office to return to the box office.
On the Internet, the volume and popularity of "Little" has increased.
However, there is no use for eggs, and the box office of "Little" still has no improvement.
"Little" was officially released for a week, and Wang Yue was notified to come over for a meeting.
"Director Wang, President Chen." As soon as Wang Yue entered the door, he saw Wang Yifan there.
"Since everyone is here, shall we start?" Chen Hanming was in charge of presiding over this small meeting.
The theme of this conference is the issue of the subsequent release of the movie "Little Little".
"First of all, let me inform you about the data performance of "Little" since its release. Please see." Chen Hanming pressed the remote control in his hand, and the data from "Little" appeared on the big screen behind him.
"The box office of the screening was 2.38 million, and the total box office of the first week of the expansion was 8.92 million, and the total box office was 11.3 million."
"After the expanded screening, the average attendance rate was 33.8%."
Wang Yue sighed, his face was not so good-looking, this data can't be said to be too bad, but it is definitely not good.
"I contacted the theaters, because the attendance rate is not high, so although no blockbuster movies have been released recently, the theaters are not willing to add too many movies next week. I hope you can understand this. "Chen Hanming said and looked at Wang Yifan.
"Ahem, in fact, I think I can try to add some more films. It doesn't need to be more. 200 screens are enough, and the number of shows does not need to be too good, just normal. Have you noticed that although "Little" The attendance rate is not high, but it is very stable. It can be said that during the first seven days of the week, the ups and downs are small, and the film arrangement is basically maintained. If possible, I hope that some screens in other regions can be added. Try it. Will the attendance rate be reduced due to the increase in the number of films?" Wang Yifan said after a moment of pondering.
After listening to Wang Yifan's words, Chen Hanming took another look at the attendance rate for the first Thursday, which was exactly what Wang Yifan said.
He also understood what Wang Yifan meant. Some movies are difficult to hit, but they can walk a long and smooth curve, and the current "Little" seems to have such signs.
"With 200 screens, I believe there should be no problem." Chen Hanming nodded and agreed.
Two hundred screens are not too much, and Wang Yifan did not ask for a golden show. If this happens, he believes that there should be no problem with the theater.
"The publicity is done well." After the meeting, Wang Yifan said to Wang Yue with a smile.
Wang Yue showed an ugly smile and said: "Don't comfort me, I know, I messed up again."
"There is no need to put too much pressure. It is too early to say that it was screwed up. I have confidence in "Little". Let's see it next week. Maybe a miracle will happen?" Wang Yifan did not blame Wang Yue. The meaning of, after all, the movie itself is a high-risk investment, and if "Little" really fails, he also has a part of the responsibility, after all, the script is from Wang Yifan.
"Hope." Wang Yue didn't expect too much.
......
"Little" is still tepid, but what is interesting is that the number of films has increased a bit, but the attendance rate is still the same.
However, "Little" was originally an unremarkable film in the film world and even the entertainment industry.
Although the previous "Looking for the Little" event was well planned and attracted some attention, it did not seem to promote the box office.
As a result, "Little" was officially released on the first day of the second week, which was the first day of the increase in film schedule.
The daily box office received 2.28 million!
This number made Chen Hanming scratch his head a bit, could it really take a long time?
2.28 million is indeed inconspicuous, and the attendance rate is not high, but the key is that the screen has increased, but the attendance rate has not decreased.
Therefore, Chen Hanmin contacted the theater and asked them to arrange a few more games. Although the number of films cannot be increased too much, the number of games can be fine-tuned depending on the situation.
As a result, what is surprising is that on the ninth day, the number of games increased by about 10%, but the attendance rate is still stable, still about 30%.
The daily report received 2.52 million.
Chen Hanming also didn't understand this data. That day, Chen Hanming and Wang Yue, who have a stake in the movie, would pay attention to it. The outside world did not pay attention to the movie.
In the eyes of many people, "Little" is already a failed work.
However, "Little" is destined to be an unusual film. In the next few days, it is still as stable as a dog, and the attendance rate has not risen sharply, but it has not fallen.
In the whole week of the second week, the total box office of "Little" reached more than 16.8 million, and the total box office also came to 28 million.
This kind of weird box office curve, let alone Wang Yifan, Wang Yue, even Chen Hanming, who has seen more box office data of various movies, is completely unable to predict the final box office drop point.
Of course, it is impossible to continue to expand the lineup, because in the future, many new movies will be released, and although the box office data curve of "Little" is a bit strange, it is a fact that the attendance rate is not high.
What's even more bizarre is that, no matter whether it is a weekday or a weekend, "Little" is treated equally, which makes it even more incomprehensible.
And who knows, will the box office of "Little" in the third week drop significantly?
However, in the third week, the schedule of "Little" remained unchanged, the average attendance rate dropped a bit, and the daily box office also declined, but the decline was only about 10%.
On Monday of the third week, "Xiaoxiao" reported a daily box office of 2.02 million, and in the following days, it was another straight line.
At the end of the third week, the total box office of "Little" had already exceeded the 40 million mark. The point is that if you look at the current box office decline of "Little", it is really difficult to predict the next box office. what.