Chapter 1150: .Modify the script?


The related topics of "Explorer Polk Dragon Emperor's Tomb" and the storm of public opinion have made this movie a huge amount of exposure.
This is a good thing, for other movies, it can be said to be anxious.
Because of negative news, that's also news.
But for Ari Media, this is really not a good thing.
On the one hand, because "Explorer Polk: Tomb of the Dragon Emperor" is not lacking in exposure, the publicity aspect of Ari Media has already smashed a huge amount of resources.
This kind of top-notch production, it can be said that negative news is definitely not a good thing.
Because this kind of movie requires a box office that can't be supported by hype.
To put it simply, most of the movies that rely on hype, negative marketing, etc., will not cost too much, or if the box office is already on the street, this method is used.
The former, because the cost is not high, so in terms of publicity, you need to use your brain how to spend a small amount of money to do big things.
Negative news marketing, hype these, naturally become the best means.
But the big production is different. "Explorer Pok: Tomb of the Dragon Emperor" has high hopes.
This movie, the domestic box office, the expected bottom line of 4 billion, can it be lifted up by negative news?
The point is that the current situation is very bad.
More and more people are joining the discussion, and most people are very dissatisfied with the movie or the plot of this novel.
Ari Media held an emergency meeting for this.
The huge conference room was full of people.
Among them are Qi Dongming, the leader of Ari Media, as well as the Propaganda Department, Public Relations Department, and so on.
Not only that, but also the person in charge of the remote alliance film industry, the person in charge of the imperial cinema, and so on.
And director Jack Curtis, who is currently filming.
"Ahem, let's start." Qi Dongming coughed twice.
Everyone's eyes focused on him.
Qi Dongming turned his head and gestured to the assistant.
Then, Qi Dongming's assistant picked up the remote control and pressed it down.
Various negative news about "Explorer Polk Dragon Emperor's Tomb", various controversial posts, and various celebrities' comments were all put on the big screen.
"Obviously, the project of "Explorer Polk Dragon Emperor's Tomb" has a big problem in public opinion."
"Everyone has seen the situation, and if you have any ideas, please talk about it." Qi Dongming said.
At this time, Guo Chuan, head of the Ari Media Propaganda Department, said: "In fact, it is obvious that these public opinions are carefully planned and contributed to the fire. However, what I want to say is not this, but why such a situation occurs. , Because the opponent caught it, the real flaw of our project."
"First of all, the first emperor, as the villain, incarnates as a five-clawed golden dragon, and is finally defeated by the protagonist, the hero, the Dragon Quest. These plots are the content of the novel "Explorer Polk Dragon Emperor's Tomb". This is indisputable. "
Guo Chuan's voice fell.
Qi Dongming's expression was rather ugly, but he nodded and signaled Guo Chuan to continue.
"In fact, don't talk about the outside netizens, it's me. To be honest, it is difficult for me to accept such a setting."
According to the legend, Guo glanced at Jack Curtis in the remote camera.
Then he continued: "This is probably a cultural cognition deviation. We in China have always hoped to be born into a dragon, a dragon and a phoenix are auspicious, and a dragon among people, etc. In fact, it is more of a cultural heritage, a totem of a nation, the dragon, for the Chinese people, has an extremely special status and significance."
"And the five-clawed golden dragon, in the eyes of many people, symbolizes supremacy, power, and auspiciousness!"
"In ancient times, we called the emperor's children the dragon son and grandson of the dragon. The five-clawed golden dragon often represented the ninety-five supreme! I think these things are difficult for Westerners to understand."
"Because in the West, they recognize that the dragon is evil, synonymous with evil, but in fact, the dragons of the East and the West are two completely different species."
"The dragon in China has its own origin, and it is completely different from the dragon in the West!"
"Western dragons, among the Chinese folk, are usually called large lizards, the kind with wings."
"Let’s talk about the First Emperor. The First Emperor is known as the ancestral dragon of the Chinese nation. Although the Qin Dynasty regards black as its honor, it is not impossible to use the five-claw golden dragon to represent the First Emperor!"
"But the question is, the first emperor has become a villain, does it also mean that the ancestor of the Chinese nation is the villain? This is the biggest reason why public opinion will explode!"
"Because this is equivalent to denying ourselves!" Guo Chuanqi said.
Qi Dongming frowned and said: "Minister Guo, we don't need you to popularize this knowledge, what I want to know is the solution!"
Guo Chuan shook his head and said: "Our Propaganda Department has also studied it, but in the end there is no good solution. However, there are two suggestions. First, the movie is a movie, and the novel is a novel. The content of the novel of "The Tomb of the Dragon Emperor" cannot be changed. In other words, there is no way to eliminate the things that are destined to be offensive to the Chinese people. Then can we use this as a reason for adapting this work? The reason for this? Of course, the plot of the movie must be changed in this way!"
"The other suggestion is nothing to say. It creates other topics and diverts the public's attention, but this method is not a permanent cure, because the public opinion this time is not spontaneous, but man-made, so sooner or later it will still be Will explode."
Qi Dongming nodded, and then looked at Jack Curtis and said: "Director Curtis, do you have any good ideas for modifying the plot of the movie? After all, the main market for "The Tomb of the Explorer" Not only North America but also China, so we must take care of both markets!"
Jack Curtis shook his head and said, "There is no problem with modifying the plot of the movie. After all, our film has just started shooting, but the problem is how to modify it?"
Jack Curtis was good at talking, and he didn't act very hard, regardless of the pressure of public opinion, disregarding the opposition of the public and so on.
Of course, this is also the shrewdness of Jack Curtis.
Because of this movie, he has already got enough benefits, otherwise he would not take it.
Secondly, he is a major commercial film director and a tens of billions director, so he does not reject compromises for the market at all.
Finally, the plot of the movie can be modified, but how to change it? If something goes wrong with the movie in the end, then he has every reason to throw the pot.
Because the person who asks to modify the plot of the movie is the capital!
"Let's talk about it, if the plot of the movie is modified, how can it be changed?" Qi Dongming looked at everyone and said.
"First of all, we need to know how much the plot of the movie can be modified if it is modified. After all, President Qi also said that the target market of "Explorer Polk Dragon Emperor's Tomb" is not only China, but also the North American market. Therefore, if the revision is too large, will it have an impact on the North American market? This is also a question we need to consider." Guo Chuan said again.
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