Chapter 115: . Alternative publicity strategy (9/10)

"Public service advertising to promote movies?" Chen Hanming looked blank, because there really is no precedent.
"Through homogenous public service advertisements to promote fatherly love, motherly love, and parental love, create such an atmosphere, and then use the theme song of the same name "Father" to connect to the movie." Wang Yifan explained.
"But there is a problem. In this case, public service advertisements need creativity that resonates with the public. Are you confident?" Chen Hanming immediately grasped the point.
Wang Yifan’s idea is not bad, but first of all, you need to make the public service advertisement fire up and successfully attract the attention of the public. Otherwise, if the public service advertisement is sold, the result fails to achieve the expected goal, then this The promotion strategy will be greatly reduced.
In fact, this approach is not uncommon. Many movies, especially those with special themes, usually use some events or other media to create a related topic before the movie is released, so that the public can start. Interested in this topic, and then at this time, to promote the movie, will make the audience's attention on that topic shift to the homogeneous film.
For example, before the "Hurricane Rescue" was released, the real news of the kidnapped girls was excavated to arouse the attention of the society, and then take the opportunity to promote the film, so that those attention can be transferred to the film perfectly.
It's just that public service advertisements also require wonderful creativity. Otherwise, why can you make this advertisement acceptable to the public?
For Wang Yifan, this is really not a problem. He still remembers the classic public service advertisements in his previous life very clearly.
Probably to compensate for Wang Yifan’s file "Father", so this time the Jiuzhou side of the Tang Dynasty was very powerful, and I contacted China TV Station. After watching the creative plan submitted by Wang Yifan, the public service advertising department of China TV Station actually approved The planning of this creative public service advertisement.
Zhang Rou feels that she has been lucky recently. Not only did she find her childhood childhood brother, but she was also lucky enough to be selected to participate in a special program on TV. And it is also a program of China TV Station.
Inside a studio of China TV Station.
There were four lucky viewers who came together to record the show this time, and Zhang Rou was one of them.
"Are you lucky audiences too? My name is Tang Yi." said one of the lucky young audiences.
"Zhang Rou."
"Luo Xin."
"Xu Mengran!"
"Do you know what program we are going to record this time?" Tang Yi asked.
The other three shook their heads, and Zhang Judo said, "Yes, it is a mysterious feeling. I was a little worried before. If I had a notebook, I would not be able to recite the lines, but there was nothing."
Xu Mengran: "Yes, I was a little worried at the beginning. However, even though I don't have a stationbook now, I am even more nervous. I don't know what the show is."
Roxinto clicked on the glasses frame and said: "I asked the staff, the staff said, this should only take an afternoon, maybe not even use, but did not tell me what the show is, but it should not be too difficult."
"I hope so."
At this time, the staff came over and smiled and said, "A few of you, please follow me."
Under the guidance of the staff, the four sat in front of the camera with full of doubts.
"Don't be nervous, just relax, just ask you a few questions, and you just have to answer truthfully." The director is very kind and honest.
"Are you ready?" the director asked.
"Ready!" The four looked at each other, and then nodded at the director one after another.
"Okay, let's start." The director said, and then gave the photographer an ok gesture.
The recording of the show that made the four lucky viewers feel extremely mysterious has finally begun.
The lens was first given to the youngest Zhang Rou. Among the four, only Zhang Rou is a college student, so it can be said that he has not yet left the society.
The director did not appear on the camera, but asked in front of the monitor: "Do you know the health of your parents?"
Zhang Rou was stunned for a moment. She really didn't expect that the director would actually ask such a question, but the health status of the parents?
Zhang Rou said in a daunting manner: "The health condition...should be pretty good? I haven't heard them say anything uncomfortable."
It's just that Zhang Rou is a little surprised in her heart, it seems, probably, as if, she has never cared about this, right?
Every time I call, my mother always asks herself whether she is wearing enough clothes, what is the school food, and so on, but she never seems to think about it, nor ask about it. Kind of problem.
After Zhang Rou finished answering, the camera was given to Luo Xin. Luo Xin is the oldest of the four, probably because of the longer working hours and the relatively older age, so it feels like The more calm one, but when he heard this question, he was also a little dazed.
He thought for a while and said: "Speaking of which, I don't really pay much attention to it in normal times, and they seldom say, I remember that their two elders are in good health."
But I sighed secretly in my heart, it seems that I have not talked to my parents about this topic for a long time.
It was Xu Mengran's turn: "I will ask occasionally, but they always say it's good, so I don't have to worry about it. They won't tell me until I can't delay any longer."
Tang Yi: "They all have regular checkups. There should be no serious illnesses. They won't tell me about minor illnesses."
Basically, the answers of the four people are similar, and they hardly understand the recent health status of their parents.
The second question: "Do you usually talk to them about work (study)?"
Tang Yi: "I have talked about it, but maybe they don't know it very well, because I am in the iT industry..."
Zhang Rou pondered for a moment: "I hardly tell them about studying. After all, I am in college, and I don't seem to be able to explain it clearly, right?"
Xu Mengran: "I don’t know many things. I remember. In winter, I took a picture to show them. Because I was wearing a short skirt and stockings, my mother called and said After spending a long time with me, I feel (them) have a little ouT...
Luo Xin: "Basically not talking about work."
Compared to the first question, all four of them are not as nervous as before.
The third question: "Do you have any concerns you don't want to tell your parents?"
Xu Mengran: "I like dancing, but my parents are not very supportive. So when I was admitted to college, I didn't dare to apply for dance major. They hoped that I could take the exam as a civil servant or become a teacher, and then be stable. I can go out and get around more, get more insight,..."