Chapter 118: .The second bulletin of public service advertisement (2/5)

The short public service advertisement of "Are you a stranger to your parents" was a big success, and it also gave Wang Yifan and Shengtang Jiuzhou more confidence.
Using public service advertisements to promote the planning of the film was initially successful.
Of course, the idea of ​​"Are you a stranger to your parents" is itself the basis for the success of this plan.
Therefore, the second bulletin of public service advertising can also be launched.
The topic of "Are you a stranger to your parents" and the atmosphere it creates cannot last too long. Therefore, before the heat is over, we must strike while the iron is hot and launch a homogenous public service advertisement again to perfectly connect this Hot topic.
In the second public service advertisement, Wang Yifan did not find anyone casually, but directly let the heroes and heroines of "Father" play.
Li Junsheng and Yan Nini, respectively playing the father and daughter of the public service advertisement.
It is for the sake of subtle influence, not only that, when the third public service advertisement will be Li Junsheng and Liu Anran.
"Father" has basically been filmed, and the public service advertisement is only a short film after all, so it is fine to shoot directly in the crew, but it saves a lot of things.
As for the release of the commercial short film, Wang Yifan is not worried. At the end of the year, every TV station has a rigid requirement to broadcast public service advertisements. Moreover, Wang Yifan believes that with his two previous life classic sensational public service commercial short films, it is not difficult to find a broadcaster. Out of the platform.
Of course, although it can be said that these three PSA short films were all shot to promote the movie "Father", but when looking for a broadcasting platform, they must be discussed in accordance with the PSA short film.
Because of these three short public service announcements, there will be no publicity information about "Father".
The public service advertisements of TV stations have rigid regulations on how many and how long they need to be broadcast every year.
Generally speaking, public service advertisements are filmed by TV stations themselves or commissioned by third-party companies.
There are very few such things as outsourcing public service advertisements, and in fact, most of the time, advertising companies will not specifically go to shoot public service advertisements to sell, because first, it is impossible for public service advertising television stations to spend a lot of money to buy. Now, the cost of shooting public service advertisements is actually higher than that of ordinary advertisements.
Especially for public service advertisements with plots, the cost is often not low.
But don't think that public service advertisements really have no profit value for TV stations. In fact, a good public service advertisement can have a large invisible impact.
However, in this regard, it is usually difficult for satellite TV to compare with China TV, because China TV even has a dedicated public service advertising department.
This time, Jiuzhou in the Tang Dynasty did not continue to look for Huaxia TV, because Huaxia TV actually rarely commissioned third parties to produce public service advertisements. The previous "Are you a stranger to your parents" Wang Yifan was only responsible for providing it. Creativity, and then filming, are all done by China TV.
This time, Jiuzhou in the Tang Dynasty was looking for China Overseas Television.
On the advertising department of China Overseas Television Station, after examining the two short commercials, they immediately took the two public service shorts.
Of course, this is actually a transaction. The two short public service advertisements are of course broadcasted to China Overseas Television Station for free. However, the Jiuzhou side of the Tang Dynasty and China Overseas Television Station signed a film promotion and advertising contract.
As for China Overseas TV, it is also very impressive. It is probably because of the high quality of the two short films that they have decided to broadcast the two public service advertisement short films in series!
In the next half month, it will be broadcast at least twice a day, and at least one time will be broadcast during prime time.
In fact, to put it plainly, as far as China Overseas Television is concerned, no matter how good the public service advertisement is, it is difficult to bring them direct benefits. The real deal is the film promotion and advertising contract.
Dai Xinyue had just returned from a business trip, got out of the car, took the luggage, went into the complex, and returned home. She put the suitcase in the hallway, turned on the air-conditioning in the house, and took a hot bath. Washed away the smoke and exhaustion all the way.
After the shower, she walked out refreshed, opened the suitcase, took out a stack of papers from it, and sat on the sofa.
If Wang Yifan saw it, he would be surprised, because this document turned out to be about him, Wang Yifan.
During this period of time, the high-level turbulence of Light and Shadow of the Times, Tianfang attacked with heavy fists, poached an important veteran figure of Light and Shadow of the Times, and greatly damaged the vitality of the Times.
For a comprehensive entertainment group that integrates cinema, film and television production, music, etc., Times Light and Shadow used to be one of the top five giants in China.
Only this time, the veteran of the pre-time light and shadow also took away the two major directors of the time light and shadow and their team and turned to Tianfang, which can be said to make the time light and shadow extremely embarrassing.
This is also the reason why Dai Xinyue suddenly thinks about a new generation of directors like Wang Yifan. If it is the light and shadow of the previous era, really, it is really not bad for Wang Yifan.
In this document, not only Wang Yifan, but also Wu Tianxiong and Wu Han.
The most promising one is Wang Yifan, and the one with the most potential is also him.
Dai Xinyue closed the document and sighed. Although Wang Yifan is the most promising, it is clear that Wang Yifan and Shengtang Jiuzhou have not yet fallen apart, and they have a headache.
I picked up the remote control and turned on the TV to watch it.
When you are alone, you may not really want to watch TV when you watch TV. Sometimes you just want to listen to the sound, so that your environment is not so quiet.
What appeared in the screen was a little girl and a man. Seeing how close they looked, everyone could see that it was a father and daughter.
The little girl handed her father a piece of paper, and the camera gave a close-up of the expressions of the father and daughter. The father smiled happily while the daughter looked at her father.
Dai Xinyue was a little surprised. Suddenly she picked up the file, turned it out, and turned to the information page of Wang Yifan's new movie "Father".
What a coincidence?
The hero and heroine are the same as Wang Yifan's movie "Father"?
"The trailer of "Father"?" Dai Xinyue was a little confused, but she didn't look like it.
This is a composition, the title of the composition is "My Dad"!
The immature child said: "My father is the best father in the world."
The father played by Li Junsheng tilted his head and smiled at his daughter, who also laughed with a burst of crisp laughter.
The next moment, the picture changed, and the immature little girl's voice sounded again: "Dad is the most handsome."
In the picture, the father is combing his hair in front of the mirror, then glances at his daughter. The daughter shows his father two thumbs with both hands.
Seeing this, Dai Xinyue couldn't help but laugh, everything seemed so peaceful and warm, and she couldn't help but think of her childhood, and also thought that her father was the most handsome.
The scene switched again, showing a pair of father, son, father and daughter holding hands. These fathers have the same suits and leather shoes, and look like successful people, just like the father of a little girl. It's just that the suits of other fathers are black, while the color of the suit of the little girl's father is brown, which seems to imply that he is different from them.
The camera returns to the scene where the father and daughter are holding hands and walking with a smile.