Chapter 1189: .Business and Art

In fact, most of the ordinary people in China have their impressions or understanding of Oscars, and most of them still stay in the red carpet and other lace news.
The annual Oscars have nothing to do with the movies in China.
Yes, that is, the actress appeared on the Oscar red carpet and so on.
"Titanic" hit the Oscar?
This topic quickly aroused extensive discussion on the Chinese Internet.
No way, Wang Yifan has already reached the top in the box office and in business.
Jack Curtis, is it awesome? It can be regarded as the world's number one director in business, and the world's largest cumulative box office, with more than tens of billions of dollars in box office accumulation.
But the result? Wasn't it the fall in the air by "Titanic"?
So let Wang Yifan become the real king of the world, the real king of the movie world, and only the Oscar, which is known as the most influential movie award, remains.
"The "Titanic" won't win prizes, it's intolerable!"
"That's right, isn't Lao Mei always advertised not to engage in racial discrimination? Then Wang Yifan is definitely the most qualified to win this year's Oscar."
"The one upstairs is too naive to engage in racial discrimination? Just talk about it!"
"Wang Yifan really doesn't lack anything now, and there is no such an award as an Oscar."
......
In fact, on Huaxin's side, Lin Husheng also asked Wang Yifan if he had any ideas about Oscar.
"If you have an idea, Huaxin will definitely support you fully, and there is no upper limit on public relations expenses!" Lin Husheng said.
Just kidding, the Oscar is cold, but not so cold that it refuses public relations. The money-making ability is still quite useful in the Oscar.
The global sales of "Titanic" almost made Huaxin's stock price limit several times.
Let Huaxin's market value soar again.
No way, "Titanic" is too scary. The box office of billions of dollars, equivalent to Chinese dollars, is as high as tens of billions.
Therefore, spending tens of millions to make Wang Yifan, a wealthy boy, happy, Lin Husheng absolutely fully supports it.
"Forget it, for the Oscar awards, there is too much work to do, and it is time-consuming and labor-intensive, and I have to go to those old guys with upturned nostrils to accompany smiling faces, I am really not interested!" Wang Yifan said indifferently.
Now, then then.
Earlier, if Wang Yifan still missed the Oscars, but now, he really doesn't have much thoughts about the Oscars.
There is no him, because the Oscar is actually not that important to him today.
In the past, some media disclosed the public relations costs of the best film Oscars. According to reports, the annual cost of the best film battle for the Oscars is about 10 million US dollars, while the total cost of Hollywood is between 100 million and 500 million US dollars.
To put it bluntly, the Oscars is a business in itself.
That is to say, the facade work is done well, so the awards are very attractive, but the purpose of winning the Oscar awards is still profit.
If they spend 10 million and get an award, then they can make back more than 10 million dollars in cost of the Olympics from the market.
But ten million dollars, for Wang Yifan, drizzle!
Why do film critics in North America always look aloof?
On the one hand, of course, it is because in the era of paper media, the group of film critics did have a great influence on the box office of movies.
At that time, the film critic industry in North America was very prosperous, and the income of film critics was also higher, not only that, but also very high.
But in the Internet age, after the younger generation who despised authority became mainstream consumers, the influence of film critics was gone forever.
Their influence on the box office of movies is also getting weaker and weaker.
It even started to be counterproductive.
Which movie they tout, which movie will hit the street instead.
But film critics still look cold, of course because they still have something to rely on!
Because the influence of film critics on film awards is still quite large.
The Oscars, don’t look funny and cold, but in fact, the Oscars are really awards for the elderly.
Because according to statistics, there are more than 6,000 Oscars members, and the average age is over sixty years old.
At the same time, many Oscars members usually vote with their feet when they vote.
Because of many movies, they have never heard of or watched it.
At this time, you expect them to vote based on the content of the movie. Isn’t that nonsense?
And if you want to hit the awards, in fact, many movies will be based on the Oscar nomination time and award time to formulate the movie release process.
During the awards season, especially some time before the official announcement of the Oscar nominations, Hollywood is definitely in a state of flurry of demons and agency public relations. The Oscars ceremony is the best publicity show for stars of all sizes. If you join in You can't get any tickets, so what else?
Except for those who can be involved in the nomination, those second-tier stars or newly-promoted movie stars have tried their best to get in touch with each other, hoping to get an invitation from the organizing committee and become a guest or one of the invited people.
Propaganda and public relations can be said to be a very profound knowledge. When you have a plan, and the plan is huge, you can't say it directly, so as not to arouse people's revulsion and become a target of public criticism. The degree and the psychological bottom line of the college must be Master it well.
Every year when the public relations battle is the fiercest, some people will receive some cryptic warnings secretly. If you don't know the convergence at this time, the film school will never mind throwing them to the media to show their fairness and justice.
Even if it is risky, there are still countless celebrities who spend a lot of money to hire the most famous public relations company, because if you do it, you may not get a goldman. If you don't do it, you will almost certainly miss the award.
Of course, compared to a movie at the level of "Titanic", in fact, if it is just nominated, it doesn't need to do much.
But if you want to win the prize, even if it is, "Titanic" still has to conduct large-scale public relations.
In fact, this is one of the reasons why the Oscars can become the most influential film awards, that is, it will compromise with business.
Is "Titanic" an art film?
The benevolent sees the benevolent and the wise sees the wisdom, but in terms of the box office of "Titanic", it is obvious that this film, and the art film, still have a deviation.
At least, for most people, if your movie wants to sell well, then don't call yourself an art movie.
Because, in the cognition of most people, it is always difficult for business and art to coexist.
What about "Titanic"?
If you want to say that this movie is a popcorn movie, it really isn't, but it's not easy to say how high artistic achievement it has.