Chapter 197: Under siege

The movie market is so big. If you eat one more piece, others will lose one piece. It’s better for people like Wu Han. After all, it’s not them who are the biggest leader. Although their interests are damaged, they will not hurt their muscles. .
But Chen Hang and Shengtang Jiuzhou are different here.
The production cost of "Nine Stars Linking" is as high as 200 million, and with the announcement, the cost is estimated to be 400 million upwards.
With such a high cost, the pressure to pay back is of course great. There was nothing in the beginning. From the perspective of Chen Hang and Shengtang Jiuzhou, the competition intensity for this year's Spring Festival is actually relatively low.
"Nine Stars" can be said that there is no particularly strong opponent, um, there is no one that can play, but it is different now.
Therefore, of course they cannot remain indifferent.
In the Kyushu conference room of the prosperous Tang Dynasty, Chen Hang, Oudman and others gathered together for a small meeting. The theme of the meeting was how to curb the word-of-mouth outbreak of "The Story of Hachiko".
"The current situation is very unfavorable for us. "The Story of the Faithful Dog Hachiko" suddenly exploded in word of mouth, and it's only a few days now. If we don't restrain it, then when it is released, you think we can still get it. How many rows of films? How many rows of films will the opponent steal?" Chen Hang frowned and said.
"Yes, in fact, it can be seen from the fact that Dian Ying Singing Theater took the initiative to adjust and increase the number of filmings for "The Story of Hachiko". Once the reputation of "The Story of Hachiko" is completely exploded, I want to It will be very difficult to block again, and this will definitely affect the opening of our "Nine Stars Link"." Oudeman nodded and said.
"Director Chen, what's your opinion?" Oudman looked at Chen Hang.
It can be said that Oudman's greatest contribution in the Kyushu system of the prosperous Tang Dynasty was to bring Chen Hang, a billionaire director, over, so he should not be lost.
"First of all, our publicity needs to be intensified, and we should also greet the cooperating media. At the very least, we should not praise "The Hachiko" like others." Chen Hang is the leader of the film, and his words are full of weight.
"Secondly, we must suppress the word-of-mouth of "The Hachiko of the Faithful", not let its word-of-mouth continue to explode, and it must be fast, otherwise, it will only take a few days, then even if you want to suppress it, you will not be able to suppress it."
"Again, the publicity budget must be increased. Even if our word of mouth cannot surpass the other party, at least the exposure rate must exceed the other party."
"Finally, I contacted several other companies that have movies on the Spring Festival, I believe they don't want to see the word-of-mouth "Hachiko"."
"And the speed must be fast, there is not much time left for us." Chen Hang obviously came prepared.
Don’t think that the word-of-mouth is good. If the word-of-mouth breaks out, everything will be fine. If the word-of-mouth bursts after a large audience watching it after the screening, it is difficult to curb it, but it is only during the screening period, even if the reputation of "Hachiko" , But in fact the number of movie viewers is still relatively small.
Of course, the other party must pay a huge price to do this, but they have to do it, because one trades the other, and according to the current rate of the word-of-mouth explosion of "The Hachiko", it is really letting it go when it is released. , Then, at that time, the cinema will definitely not refuse to add more films to "Hachiko".
Many people may find it strange, don’t you have your own theaters in Kyushu, Tang Dynasty?
In fact, this is not the case. The release of any movie, especially a large-scale production, cannot be released only in its own theaters, but signed with a number of theater companies for distribution.
Most of the time, even if the theater and the production company belong to the same group company, the two parties are not affiliated with each other.
The theaters may give their own brother companies some resource tilt, but obviously it is impossible to really follow the market rules. Moreover, the light and shadow of the times are not good, if you break the rules, then the other party will naturally also can.
There are also those outside theatrical chains, they don't care about these, whose movies are awesome and can bring more audiences, they naturally hope to give the other party more films.
If you say that in the beginning, then "Nine Stars Lianzhu" was the target of other people in the same period, but now, it is the other way round. The word-of-mouth of "The Dog Hachiko" is too popular. Speed ​​fermentation.
Other people are not fools, how could they not see the strategy of Hachiko?
This is why Chen Hanghui suggested to join other opponents at the same stage to black "Hachiko".
It’s really that "Hachiko" suddenly disrupted the screening strategy of other movies. It's very meow. Now the word-of-mouth of "Hachiko" is so good. At this time, other movies are clicked and they can't be blown. what.
Chen Hang's estimate was correct. Oudman contacted Huanyu and Tianfang, but both agreed to engage in trouble together.
For example, on the Tianfang side, although Ma Qingshan's movies are not well-known at the box office, who would think that the box office is too high?
Although Wu Han also admires "The Hachiko", but when it comes to interests, it must be done.
It has nothing to do with personal grievances, it is purely a matter of interest.
Therefore, on the sixth day of the "Hachiko" screening, several giants began to exert their efforts. First of all, Wang Yifan and others suddenly discovered that the major media touted the story of "Hachiko" in the previous two days. "The report is at least half missing, and instead, there are publicity bulletins for several Spring Festival films.
However, this is not over yet. Although the previous "The Story of Hachiko" cannot be said to be zero negative reviews, it can be said to be rare.
But now several media outlets have begun to give negative reviews to Hachiko.
"The Story of Hachiko, the Faithful Dog" is actually not that good. The plot is empty and clichéd, and it is overly sensational..."
"The dog is very loyal, but the plot is too fake to withstand scrutiny. In the movie, waiting for ten years is only a matter of tens of minutes, but in reality, is it possible?"
"It's just a fairy tale about loyal dogs, it's impossible for this to happen in reality."
It is difficult to have a criterion for the movie. Therefore, for the pens and the media, it is really not too simple to talk nonsense without conscience.
At the same time, a large area of ​​negative reviews about "The Story of Hachiko" began to appear on the audio-visual network and other movie review sites.
To sum up, the movie is not that good, it is a bit fake, and it is impossible for such things to happen in reality.
Don’t think that word-of-mouth is good, it’s foolproof. There was no external interference in "The Story of Hachiko". Naturally, word-of-mouth was indeed good, but now there are external interventions. So many people applauded before, but now there are so many that say nothing. Good voice, some people who haven't watched a movie will start to wonder if they were like naval forces before? Is it really that exaggerated? Swollen eyes or something? real or fake?