Chapter 295: . War will burn

"Heroes Without Regrets" gave the summer file a burst opening. After that, although the box office fell the next day, it still continued to advance by leaps and bounds with a terrifying data of 180 million.
After 6 days of release, the box office of "Heroes Without Regrets" directly exceeded the 1 billion mark.
What's more frightening is that in the second week after that, the box office of "Heroes Without Regrets" was still very stable. On the day Ma Qingshan's "Kung Fu Romance" was released, the total box office of "Heroes Without Regrets" reached 1.8 billion!
It also made Wang Yifan, Dai Xinyue and others very thankful for their original decision!
If you did not change the schedule and hit "Heroes Without Regrets", even Wang Yifan would probably be crushed!
It's not that he underestimated his abilities too much, but that Yang Longsheng has no avatars under his fame. At least for now, it is definitely not a wise choice for Wang Yifan's "Too Deep in the Play" to hit "Heroes Without Regrets"!
Of course, he will not belittle himself. In fact, any movie that hits "Heroes Without Regrets" will be unpleasant in the end, but it will definitely affect "Heroes Without Regrets". The best result is that both lose!
Even after two weeks, the investment and publishing company behind Ma Qingshan's "Kung Fu Romance" is a headache.
Because "Heroes Without Regrets" is still very strong, so in terms of film arrangement, "Kung Fu Romance" obviously can't gain more advantages.
But "Heroes Without Regrets" is the third week after all, and it is impossible for the theaters to arrange such high movies, but "Kung Fu Romance" did not discuss any benefits.
In the end, "Heroes Without Regrets" dropped to 32%, and "Kung Fu Romance" got 55% of the movies!
"Heroes No Regrets" has enjoyed the market exclusively for two weeks, which is already a very terrible thing. It is naturally impossible for "Heroes No Regrets" to continue to enjoy it exclusively.
This is a summer vacation!
"Heroes Without Regrets" has been greatly affected because of the sharp drop in film schedules. In addition, it is already the third week, so the box office has begun to shrink significantly. However, due to the reduction in film schedules, the attendance rate has actually increased. So, on the first day of the third week of "Heroes Without Regrets", the box office fell below the 50 million mark in a single day, and only got 4,600 daily box office.
However, "Kung Fu Romance" was affected by "Heroes Without Regrets", although the box office on the first day was over 100 million, but it only got 115 million daily box office.
Obviously it is difficult to compare with "Heroes Without Regrets".
Although there are fewer films, it is also related to the quality of the film itself.
Sure enough, the audience's reputation of "Kung Fu Romance" has dropped sharply, especially "Kung Fu Romance" is mainly about kung fu, but there is nothing new in the action design. As for the story plot, because it is a co-production film, it must take into account domestic The protagonist of a foreign star, so even if Ma Qingshan shot this time, it is still difficult to make the plot smooth.
When the movie is released, everyone is on the same schedule and naturally means frequently.
Each will not forget to discredit the opponent while promoting themselves.
This is why usually when a certain movie is released, a large amount of black material related to the starring of the movie will suddenly appear. It is costly to discredit a person, unless it really provokes anger or offends others. , Most of the time, no one would discredit a certain star or an actor for no reason.
But when it comes to benefits, that is different. After all, discrediting an opponent is itself a kind of propaganda.
The box office of "Kung Fu Romance" exceeded 100 million on the first day, which is actually a very good result, but compared with the production cost, it is really not enough.
And usually co-productions, in fact, it is difficult to please both sides, it must be biased.
For example, in "Kung Fu Romance", the actor is actually Dima Thain, two of China's kung fu superstars. In fact, one plays the role of the other side and the other plays the villain.
In fact, this is why it is often difficult to achieve good results in co-produced films, because who is the main co-production film?
Moreover, co-productions usually don't look like a huge investment, but in reality? Most of the cost is spent on stars.
For example, the total production cost of "Kung Fu Romance" claims to exceed 100 million US dollars, which is equivalent to nearly 700 million Chinese dollars.
But in fact the money is really not much.
First of all, let's calculate the pay of the stars. For the two kung fu superstars, at least one person needs 100 million pay.
And Dima Thain, may not be considered the top in Hollywood, less than 20 million U.S. dollars, but if they co-produce a film, their remuneration will usually have a bonus, so at least one billion Chinese dollars will be the base.
Then there is the heroine. The film pay for the actress is generally lower than that of the male actor, and at least half of the same status.
This removes two-thirds of the cost, and the rest is the cost of filming.
When the box office of "Heroes No Regrets" broke through the 2 billion mark, "Kung Fu Romance" was hit by word-of-mouth and "Heroes No Regrets". In only the fourth day, the daily box office fell below 100 million and only won over 90 million. Box office.
This may be a terrible achievement for other movies, but for a super big production like "Kung Fu Romance", this box office is really not a good one.
Another advantage of co-productions like "Kung Fu Romance" is that it can be released globally.
However, the overseas box office of "Kung Fu Romance" is also lacklustre, and it has achieved good results in Southeast Asia. However, in North America and Europe, "Kung Fu Romance" has been coldly received.
When the time comes to August, the cumulative box office of "Heroes Without Regrets" has exceeded 2.3 billion, which is already the highest box office record in China so far, again created by Yang Long.
As for the two-week screening of "Kung Fu Romance", due to the rapid decline in word-of-mouth, the final box office amounted to over 1 billion, just past the cost line.
One billion box office is pretty awesome, right? But compared with its huge production costs and publicity costs, this little money is not enough to pay back.
Of course, "Kung Fu Romance" will definitely not lose money. After all, although the overseas performance in Europe and the United States is not good, Southeast Asia can still recover some of the costs.
However, it is basically impossible to recoup the cost by simply relying on the box office. You can only slowly recoup the cost through other sources of income.
......
In August, the daily box office of "Heroes Without Regrets" has fallen below the tens of millions mark. Although "Kung Fu Romance" is only in its third week, its successor is somewhat weak, and the single-day box office is only about 20 million.
With the advent of August, movies including "Too Deep in the Play", "The Man of the Warring States", "Tomb of Life and Death" and other films will be released one after another.
That day, the first two, "Heroes Without Regrets" is not a big threat because it has been released for a month, and "Kung Fu Romance" lacks stamina, and the same will not have much impact.
Therefore, "Too Deep in the Play" and "Warring States Hero" are the real opponents.
Also add "Tomb of Life and Death" to be released a week later!
Cao Meng's "Warring States" and Wang Yifan's "Too Deep in the Play" were full of gunpowder from the beginning, because the two films are the only two big productions released in the same day in this summer.