The means of the Big Five are naturally more than that.
Normally, it is a normal method for competitors to discredit each other during the film's release.
But when it comes to things this time, the five giants are a little confused.
First of all, in Wang Yifan's "Luoyang Garland Rain", the two main protagonists, the male protagonist Chen Dahua, are really not afraid of smearing the star at this level.
Then there was the heroine, Dong Xian'er, and then they were even more embarrassed to find that this is not a slander, on the contrary, she can slander a lot, but they can't.
why?
No reason, because I just can't, and I don't dare!
People may not care about the ordinary people who eat melons, but they definitely don't care about any of the five giants.
Then, the director, Wang Yifan, this is actually fine, but Wang Yifan is not good at being black. He has a golden body. It took him a few years to become President Wang, so it’s really not easy to be black.
So what can they do? Had to spend money!
Moreover, not in publicity, but in the most rude way of throwing money and making up for tickets! Beautifully named: Give back to the fans!
Of course, this is really a way to give back to the fans, ticket replenishment, very simple operation, it can be said to be very rude, but the effect is indeed quite good.
In other words, it actually means spending money at the box office.
But the five giants can do this, but Huaxin and Wang Yifan cannot. Why?
Because the platoon was already low, the way of making up the ticket was rather tasteless.
The pace of the Spring Festival is getting closer and closer, and everywhere is filled with the unique Chinese New Year flavor.
This is one of the most special festivals in China. Family reunion, surrounding the stove, eating New Year’s Eve dinner, and watching the Spring Festival Gala are a habit that China has developed over the years.
This year’s Spring Festival stalls are also special.
The five veteran giants encircled and suppressed the emerging forces of Huaxin. I don't know what to think. Anyway, this time they are all in good agreement.
Before the release, there weren't even any screenings, they were all covered very tightly, and "Luoyang Garan Rain" also didn't have any screenings.
Because the publicity fee has been smashed enough, and this time, no matter how good the publicity of the release of "Luoyang Jialanyu" is, it can only be less than 20%, and this is the extreme that Huaxin can do.
It seems that the four movies, "Luoyang Jialan Rain" has a score of 18%, which is already very high, right? But in fact, for the same film arrangement, the time period involved is also very different.
In the big five theaters, "Luoyang Jialan Rain" still has the lowest row of movies. This row of movies occupies almost 5% of the screens, but these screens, these scenes, without exception, are almost the most remote. The worst time.
Therefore, in fact, the actual schedule of "Luoyang Jialan Rain" is far lower than this number.
Moreover, during the seven days of the Spring Festival, it is certainly difficult to obtain major adjustments to the film arrangement of the five giants' theaters, so we can only pin our hopes on the theaters of Huaying.
Of course, the premise is that "Luoyang Jialan Rain" can be a standout, at least, better than a few other films in order to gain bargaining chips.
Farewell to the old year and welcome the new year
With the explosion of firecrackers, the new year has arrived.
For Wang Yifan, it also means that a new battle is about to start.
However, he and Huaxin have already done what should be done, so it can be said that everything is ready and only owes east wind.
Specifically, it must be handed over to the market and to the audience.
......
The film critics in China do not have the privilege of free admission to the film with the film critic's ID like Hollywood.
Without him, since the advent of the media age, everyone can be a film critic.
Of course, there are usually only a few "authoritative" film critics, such as Zhang Weiming.
This time, Zhang Weiming was dragged by his daughter to watch the movie.
Naturally, it was Wang Yifan's "Luoyang Galan Rain", no way, my daughter Zhang Rou liked it.
When "Fireworks Easily Cold" was broadcast on CCTV, Zhang Rou had been circulating singles at home for a long time, let alone her, even Zhang Weiming's ears were calloused.
After a family of three entered the theater, Zhang Weiming looked at it and couldn't help but feel a little surprised. He raised his hand and glanced at the watch. It was only 2 pm. Normally speaking, this time is not a popular time, but the result is "Luoyang In this scene of "Garran Rain", the theater was almost full of people.
In the other theater, Monk Mingkong and Chen Liuli were also sitting in the theater, waiting for the film to be shown.
In fact, because of the strong publicity, the song "Fireworks is easy to be cold" has almost been cycled by countless singles. Moreover, the lineup is not bad, and Wang Yifan's consistent results are very good, at least not to worry about the movie being too bad, and Because the film schedule is really not high, the attendance rate of "Luoyang Galan Rain" is very impressive in theaters in major cities.
Even the theaters in the relatively hot city centers almost sold out tickets for "Luoyang Jialan Rain".
Of course, the high attendance rate now does not mean that the movie will definitely sell well. This is caused by the power of publicity, not the quality of the movie itself, so the specific thing is to watch the movie itself.
Similarly, the ticket subsidy strategy adopted by the five giants has also received tremendous results. Wang Yifan is indeed not bad, but Zhou Zhan and others are also quite strong.
Therefore, the attendance rates of these films on New Year's Day are quite high.
After all, in the original Spring Festival stalls, it is almost difficult for you to see low-priced tickets, because this is a very hot schedule.
Therefore, the power of ticket replacement at this time is naturally huge.
Originally a movie of dozens of dollars, now it only costs nine dollars to watch it. For many people, it is still very affordable.
Moreover, it is not a bad movie, but a movie of a great director. Although the film director is not a star, but people like Chen Hang, Wang Yifan, Zhou Zhan, He Jun, etc., in fact, their names are already movies. A sign.
In other words, it is already a brand!
In the cinema, the "Luoyang Galan Rain" at two o'clock in the afternoon began to be officially screened.
The noise in the cinema gradually disappeared.
After the subtitles, a festive sound came from the speakers in the cinema.
In the picture, in Luoyang City, a welcoming team is carrying the sedan chair and swaggering through the city.
Then the camera was shown inside a building, where a young girl was supporting her chin with one hand and looking downstairs.
"I heard that the Jialan Temple outside Luoyang City is full of incense. The monks in the temple are not only martial arts, but also effective in seeking visas. Why go up the mountain to seek marriage?"
Li Xiuniang couldn't help thinking.
The girl Sichun wanted to find a good marriage, so early the next morning, when the sky was light, she set off for Jialan Temple.
Want to get a marriage before going to Buddha.
It's just that she came too early.
At this time, the monks in the Garan Temple were practicing in the morning, performing martial arts in front of the temple. The young host stood on the steps with a serious and meticulous expression, correcting the errors of the disciples of martial arts. Li Xiuniang carefully glanced at the wearing robes through the dim light of the morning. Monk.
The camera shows a close-up of the monk in the cassock. It is the leading actor, Qin Zhanming, played by Chen Dahua, but at this time, he is still a monk in the Garan Temple.
