The film is on-demand, and a small-cost film of this scale will naturally not hold any premiere.
In fact, there are no film critics, media, etc., for click show. Without him, the treatment of low-cost movies is like this.
Don't think that these public relations costs are very small. In fact, if you really want to show public relations according to the routine, the money spent is definitely not a small amount.
The screening of "127 Hours" has a very good reputation.
Moreover, in many sessions, the audience applauded spontaneously, and such a scene appeared in the theater where Su Zhen was located, which made him feel flattered.
It turns out that a good movie will really applaud from the audience.
He used to think that it was the result of public relations. It was the applause of the film producer and distributor who paid for it. However, as the director himself for the screening of "127 Hours", of course he knew that he really did not do this. Said it was a spontaneous reaction of the audience.
And many people discussed it out loud.
"That's awesome! Who said that there are no horror movies in China, and you can't make good movies at a small cost? That's it!"
"This is a real man! Although the story is simple, but the shot is really good, full of sincerity!"
"The male protagonist is a ruthless person! Just for this is worth the ticket."
"I cut a leather bag and it hurts terribly. I can't stand this special saw!"
"It's worth the money, I still sweat when I turn on the air conditioner!"
"This director is good, I don't know if there are any other works before?"
There are not many screenings of "127 Hours", and it's almost a midnight show.
In Huaxin's theaters, only about 100 screenings were arranged.
Soon the first batch of data was collected.
For these 100 screenings, there are only 45 people per game, and the average attendance is about 30%. Such data is indeed not good, but you should know that the previous publicity of this movie was very limited and the cost was very low.
In addition, it was the first screening and the midnight screening, so this result is actually a pass.
It was a small production of "127 Hours" with a cost of only 2 million. In addition, the attendance rate of the first film was not very good, so there was no change in the schedule for the next day.
However, on the second day of the screening, viewers who had watched the screening mentioned the movie online.
The average attendance per game on the next day also increased, reaching 53 attendance per game. On weekends, on the third day of screening, the average attendance per game once again climbed to 70, and the average attendance rate was close to 50%.
There is no screening on the new four-weekday weekday. After all, it is a niche film. The audience on weekdays has dropped sharply, but it affects the attendance of the screening. It continues to be screened for three days on Friday, Saturday and weekend.
By the second weekend, after the spread of word of mouth, the average person-time has reached 98 person-times per game!
Many domestic audiences actually do not have high requirements for movies, especially fans who like to watch horror-type films, they actually have lower requirements, especially for domestic horror films, their requirements are really low. Therefore, although a movie like "127 Hours" is not really a classic, but because the movie is really good, it is praised by them.
Word of mouth is sometimes really important. Even if the average attendance rate of "127 Hours" reaches 60% per game, in fact, this data is not high in prime time, but don’t forget. The screenings of "127 Hours" are all at midnight, which is terrifying.
After six days of screening, "127 Hours" has already won nearly 700,000 box office.
Relative to the production cost of only two million, it is already considerable.
Don't forget, this is just a screening, and it's all midnight shows. Therefore, such results give Huaxin higher expectations for this movie.
In fact, sometimes the results of the click-to-view show really do not explain the problem, but the click-to-view results are good, and word-of-mouth has a large number of tap water without public relations and guidance, but it is enough to prove that this film, although it is A small crowd, but among a certain group of people, it has gained a pretty good reputation.
Moreover, although "127 Hours" is very small, but the niche means that the circle is not big, but their word of mouth is also in this specific group of people, so the effect is even better.
For example, among a 3,000-member group of suspense and thrillers, Chen Mao took the initiative to promote and recommend this movie.
"I highly recommend "127 Hours", the best domestic thriller of the year so far. The saw-hand segment scared me to death, and almost didn't dare to watch it!"
What Chen Mao didn't expect was that there were actually fellow likes who had watched this movie, and soon after Chen Mao issued a recommendation message, someone followed.
"The same recommendation, I also watched the video. The saw hand section is really awesome. It's okay to use a machete or an ax to break my arm with a forceful swing. If I am in a hurry, I may be able to do it. Bones, use a knife to cut bit by bit. This is horrible, too awesome!"
"I watched it the day before yesterday. To be honest, I didn't care much at the beginning. After all, it was a domestic thriller, but the result gave me a surprise. It really shocked me. I felt immersive throughout the whole process, every time I struggled. Every time I dig a stone, every time I drink water, every time I shout, every time I drink urine, the helplessness, suffocation, and despair are deeply imprinted in my heart!"
"I always thought that the two women at the beginning would save the actor, but I didn't expect them to be a soy saucer, and finally cut them off with a knife, cruel!"
Several group friends who have seen it highly recommend it, which also aroused the curiosity of other likes in the group.
"What movie are you talking about, what saw hand?"
""127 Hours", one of Wang Yifan’s ten large and small cost projects, he personally wrote the screenplay, the one starring Qin Hao, to be honest, Qin Hao, I really didn’t expect that Qin Hao’s acting skills are really amazing, I’m scared of it ."
"Quickly talk about it, what does this film talk about, what saw hand?"
"Let me tell you, I can't help the spoiler a long time ago. It was Deng Chao's outdoor adventure that was held down by a rock and stuck in a mountain crevice for 127 hours, just like the title. Cut off his hand bit by bit."
"I'm going, really? It's too cruel!"
"It turns out that the title means this."
"I didn't want to see it, but now that I see what you said, I want to see it again."
"It's definitely worth watching. This movie is also of great significance. Looking at our current lives, we will also encounter stones that hinder us, but it should be no bigger than him. Most of us have healthy limbs and healthy bodies. You can only give your full strength when we are in a dead end. Live your life hard. From now on, come on. Don't wait until there is nowhere to go.
The group suddenly became hot, and everyone was discussing the movie.
Many of the people in the group are fans of this type. Many of them have added more than one group, and then, as word of mouth, "127 Hours" has a trend of small fire among this specific group. .
