Chapter 473: Tit for tat


"I said, "Six Realms" needs to dominate a schedule, and our schedule has been set long ago. Not only in China, but also in island countries, North America and other places, it will be released simultaneously. Now you want to attack Huaxin and let the original The set schedule changes, do you know what this means?" Chen Hang was a little annoyed.
"Director Chen, don't you want to defeat Wang Yifan head-on? You know this is a very good opportunity." Huan Yu's Lin Zhong said with a smile.
"Not only that, Director Chen, "Six Realms" is a super blockbuster, and "I'm not the God of Medicine" is just a small cost movie that doesn't even reach 100 million. I don't think "I'm not the God of Medicine" at all. What is the impact of "Six Realms", "Six Realms" can completely crush any opponent, and the losses of the schedule change, several of us will make an extra fund to make up for it." Feng Han, representative of Kyushu in the Tang Dynasty also laughed Said.
Chen Hang cast a glance at Lin Zhong and Feng Han and said, "I am not the God of Medicine". It is a relatively small cost, but don’t forget that Wang Yifan’s best skills is to broaden his mind. "The Story of Hachiko" is the result of lower cost? More than one billion box office."
"Six Realms of course will not be afraid of "I am not a God of Medicine", but it is definitely not the effect I want to lose both sides. The upper limit of how much box office can be produced in the same schedule is constant. Moreover, Huaying you guys What do you think?" Chen Hang didn't buy it at all.
If it's another director, perhaps the investor doesn't care about it and just changes the schedule, but a director at the level of Chen Hang, they really don't dare to insist.
"But, Director Chen, have you ever thought about what the outside world would think if our schedule is staggered with "I'm Not the God of Medicine"? They don't care that we set the schedule first, they just think it's you, Director Chen I'm afraid of Wang Yifan. Because the cost of "I'm Not the God of Medicine" is only one-twentieth of the cost of "Six Realms"! They should be afraid of us, but we have no reason to fear them." Lin Zhong said.
The performance of Huaxin in the past two years is very good, and it is getting better and better. If we add the listing and financing, the cake of the film market will be further robbed by Huaxin.
Although the performance of several giants such as Huanyu and Shengtang Jiuzhou in the past two years has also been good, they cannot be compared with Huaxin. Especially the low-cost films of Xinxing, the return on investment is too jealous.
Digging? Of course they have thought about it, and they are still in progress, but who doesn't know that Xinxing can succeed and become Huaxin's most content provider. The biggest success factor behind the scenes is actually Wang Yifan.
Only by defeating Wang Yifan can we suppress Huaxin's arrogance.
Therefore, this time, several giants once again have a tendency to unite, and the difference is that this time, there is only one movie, and everyone has no conflict of interest at all. Everyone’s interests are the same, even if it is the light and shadow of the times. Started to cooperate with Huaxin, but Time Light and Shadow also agreed with Wang Yifan's new movie.
Cooperation and competition coexist. Times Light and Huaxin are the same, and other giants are the same.
But only in the listing of Huaxin and the movie "Six Realms", everyone's interests are the same.
Chen Hang sighed. He knew that although the weight of what he said was heavy, after all, he was only a director. Although he was also a shareholder of Kyushu in the prosperous Tang Dynasty, his right to speak was actually not as heavy as he thought.
"When will Huaxin go on sale? When will "I'm Not the God of Medicine" be released?" Chen Hang asked.
"Huaxin will go on sale on July 16th, and "I am not a medicine god" will be released on July 9. Their schedule is basically unlikely to be changed because Huaxin will be listed, so as long as we change the schedule, they are inevitable. "Dai Zicong of Times Light and Shadow said.
Chen Hang fell silent. The original schedule for "Six Realms" was July 29. According to this time, then "Six Realms" and "I am not the God of Medicine" were staggered for nearly 3 weeks, basically not. will affect.
"When do you want to raise the file until?" Chen Hang asked.
"It's best to be released on the same day of course." Lin Zhong said with a smile.
"No!" Chen Hang refused immediately.
It was released on the same day, that is, the "Six Realms" was filed to July 9th, which is related to Huaxin's listing results. Although the cost of "I am not a medicine god" is not high, Huaxin will definitely not be stingy to throw money in publicity by then. , If it is really released on the same day, then the two sides can basically be said to be directly face to face.
Although "Six Realms" may not be afraid of "I am not the God of Medicine", it is conceivable that when the time comes, the two parties will definitely be the tip of the needle in the publicity and distribution. It is either you die or I live.
So, how could Chen Hang agree?
"Director Chen, we know your concerns, but in fact, your concerns are completely redundant. If you promise to release it on the same day, then we can increase the pre-promotion budget by 30%! And do you think "I am not a medicine god" Can you the lineup with us? Have they ever snatched it?" Dai Zicong said with a smile.
Chen Hang also hesitated.
The two major productions are released on the same day. It is definitely a very big adventure. This is not the Spring Festival but the summer. The two are completely different schedules.
The summer file lasts more than two months, while the Spring Festival file only has an outbreak period of seven days.
This also means that the outbreak period of the summer file is longer, but the intensity of the outbreak will be relatively lower.
After all, the Spring Festival file is a national holiday, while the summer file is a campus holiday. There is still a gap.
However, the initial publicity budget increased by 30%. Of course, he also knew that this must be an increase in the domestic publicity budget.
According to the current domestic pre-announcement budget, it is as high as 100 million Chinese yuan. An increase of 30% is equivalent to an increase of 30 million in the announcement budget. It can be said that for Chen Hang, it is absolutely difficult to refuse. .
"I'm not a medicine god" in what way? Will it use the large-scale screening method of "The Story of Hachiko"?" Suddenly Chen Hang remembered the story of "The Story of Hachiko" The way of publicity, feature films, if you have absolute confidence in the reputation of the film, then the method of large-scale screening is undoubtedly the best way of publicity.
Moreover, Wang Yifan is very good at this kind of movies, so Chen Hang had to guard against it.
"Don't worry, there is not much time left for Wang Yifan this time. From the preparation to the release, Huaxin only gave less than half a year. Therefore, whether the film can be completed before the release, I am afraid it will be a problem, let alone Large-scale screening in advance." Lin Zhong said with a smile.
"Can you guarantee?" Chen Hang was still a little worried.
If it is released normally, then Chen Hang is really not worried, because the publicity of "Six Realms" is not comparable to "I am not the God of Medicine" at a cost of money. The two movies are very different in force.
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