Chapter 488: .Good reputation requires public relations

The reputation of a movie, especially the audience, many people find it difficult to public relations.
Yes, for a bad film, it is really impossible to make public relations abruptly, or flick it into a classic, but the audience's reputation also needs public relations.
How about PR?
Many excellent movies have even been elevated to the supreme level. In fact, are they really that awesome?
Surely not, what is a movie? The art of light and shadow, when it comes to art, it is all about others, and no one can escape this category.
Why was the "Godfather" of the previous life being infinitely elevated? Yes, "The Godfather" is definitely a very good movie, but just imagine, if the director who made this movie is not the respected and experienced Coppola, but some other director, then, this movie Will it be lifted so high?
Another example is "Shawshank's Redemption", which is regarded as a classic by countless people, but what about it? Is this movie really that classic? Yes, it may be excellent, but the reason why this movie is so popular is actually a result of public relations.
Because "Shawshank's Redemption" not only hit the box office, but also had no Oscars, so it made this movie a classic.
Without him, because of sympathy, this is indeed a good movie. Before, the public relations for this movie was that it was a movie that was enough to win any awards, but in the end, the contrast was too great, so this contrast , Will become a stimulus point for the audience to sympathize with the weak, and then, countless people are unwilling to this movie and complain about it.
And is "I'm Not the God of Medicine" really that awesome? I'm afraid it is not necessarily, but this is definitely a good movie, at least it can be called excellent.
Then it is enough.
No, no, not enough. One more thing, "I'm not the of medicine" will arouse public sympathy, because compared to its rivals, the super blockbuster "Six Realms" and "I am not the of medicine" are natural in the eyes of the public. It is the weak, then it must be the object of sympathy.
Therefore, the same schedule as "Six Realms" is indeed the biggest challenge "I am not the God of Medicine", but at the same time, this is also an advantage.
Because sympathy for the weak is the instinct of all people.
The fact that "Six Realms" crushed "I am not the God of Medicine" was caused by objective conditions, and it is natural, so even if "I am not the God of Medicine" is really flawed, in this situation, the public is naturally more likely to ignore it. Instead, they will discover, pay attention, and tap the shining points of this movie.
What do some people say, a good film does not need to go to public relations and those film critics, those media, the audience will naturally pass on word of mouth, think you can think so, but in fact?
Want to fart!
Without an opponent, without the intervention of external forces, this kind of thinking is indeed possible. They seem to have the advantages of all kinds of slings and all kinds of crushing at the current level of crushing super fierce films like "Six Realms". There is indeed no need for a black hand, but, in itself, the release of "Six Realms" at the same time is the biggest black hand.
Therefore, in this case, the more you have a good reputation, the more you must spend a lot of money, a lot of public relations, film critics, and media people.
Only when these word-of-mouths truly form the level of universal repute, then it will be difficult to reverse it when someone wants to discredit.
Of course, this kind of public relations cannot be too obvious or too aggressive. It needs to be done gradually.
A particularly stubborn film critic such as Chen Helin is naturally unable to public relations, but in fact, public relations are not needed.
Because a movie like "I'm Not the God of Medicine" is not bad in itself, and the audience's eyes are discerning, can anyone who has watched it know?
Therefore, what Wang Yifan and the others need is how to improve this kind of level that makes people feel good, and then improve it to good-looking, and then super-good-looking? No, no, there is no need for public relations in the last step, because by that time, the general trend has been achieved and the well-known goal has been achieved.
On the other side, "Six Realms" is also holding an internal filming session.
However, there are hundreds of people in charge of small theaters that are different from "I'm Not the God of Medicine". "Six Realms" come from the top ten large theaters in China.
The same difference is that "Six Realms" is in 3D mode, because this is a special effects-based film, of course, there is also a 2D version.
However, the purpose of watching the film is to gain a higher recognition and a higher arranging of the film, so naturally it will be what kind of effect is good.
Guo Linjie and Chen Helin, as the leaders of the two major theaters of Huaying, were naturally invited this time.
Looking at the people around him, Guo Linjie couldn't help but sighed and said, "There is no comparison at all!"
Chen Helin smiled and said, "That's natural. This is the highest-invested movie in the history of China."
"Now do you still think there is hope over there?" Guo Linjie couldn't help asking.
"Why not? How good is that movie, haven't you seen it?" Chen Helin smiled.
"Yes, it's really good, but the foundation is too bad." Guo Linjie shook his head.
"You are wrong. In fact, we are all wrong. Although the two movies are competitors, in fact, it is not that one movie’s box office surpasses the other, even if the east wind overwhelms the west, "I am not the of medicine" is only eight thousand. Ten thousand, plus the announcement, is only a film with a cost of more than 100 million. What is the cost of "Six Realms"? It is not comparable at all, but in the same way, I believe "Six Realms" will definitely not be true. Regarding "I am not a medicine god" as an opponent, because transcending "I am not a medicine god" is what they must do, and it is a matter of course. For "I am not a medicine god", yes, Huaxin is going to be on the market. The first week of the box office of "I'm Not the God of Medicine" is very important, but the crux of the problem is that the investment of "I am not the God of Medicine" is low, so even if its box office in the first week is lower than that of "Six Realms", isn't it normal? As long as the box office can reach Wang Yifan's previous level, as long as people can see the rate of return on investment, he is considered a success." Chen Helin said.
Guo Linjie was taken aback when he heard the words, and then smiled bitterly: "It's really true, it's a bit of a horn, and he actually puts the two movies on the same level."
"Normal." Chen Helin said with a smile.
"Actually, I was very optimistic about "I'm Not the God of Medicine". The large-scale screening method was used there. I think it was a bit out of expectations here? And it is said that the reputation is very good. Although it can't be taken seriously, it is still It has a certain reference nature. As long as "I am not a medicine god" can reach the level of word-of-mouth of "The Story of the Loyal Dog Hachiko", I feel that it may not have the power to fight "Six Realms"." Chen Helin added .
"Then you have to watch "Six Realms", Chen Hang's movie, and the investment is so large, will we be disappointed in the future?" Guo Linjie said.