Chapter 491: .Blast of word of mouth

After reading this film review by her granddaughter, Chen Helin looked at her granddaughter with some relief and said, "My dear granddaughter, I'm grown up."
"Can you post it?" Chen Nannan asked.
"No problem. Send it." Chen Helin smiled.
So this film review was posted to Chen Helin's personal blog.
At the same time, the large-scale screening of "I'm Not the God of Medicine" kicked off.
A good movie can always resonate so easily.
The audience who came out of the cinema were all red-eyed.
"Really realistic, but unrealistic, I hope it will get better and better."
"When Lv Yingyi took off the layers of masks, I actually laughed, and I thought it was funny. After watching the movie, I cried and felt the most ridiculous is myself."
"Cheng Yong is not a of medicine, and there is no savior in the world!"
"This kind of movie is really good. At least after watching it, I will think for the first time, what is the problem? Why is it so?"
"The biggest disease is actually poor. I was really touched. The whole is very mature. It is a rare domestically produced film. The performances of several actors are excellent, and the visibility and internal expression are good. The most absurd thing in this world is that , The closer it is to the real, the more absurd. It’s not easy for a person to live."
The movie is being screened on a large scale. The performance of "I am not the God of Medicine" is related to the interests of Huaxin as a whole, and there is also a giant opponent who is eyeing the eye. Therefore, leave it to "I am not the God of Medicine", to Huaxin, and to Wang Yifan doesn't have much time.
The reputation of "I'm Not the God of Medicine" began to spread on a large scale when Huaxin was not hesitant to spend money.
Of course, "I'm not the God of Medicine" and "The Story of Hachiko" are completely different.
The current Wang Yifan itself is more appealing. It is that the director is often not paid attention to, but in fact, when a director has proved himself with continuous success, then his name, even in many cases, is better than those A star needs to have appeal.
And this appeal is not appeal to fans, but appeal to movie fans, to those who like to watch movies.
Celebrities need to be created, although the director does not need these, but the director needs to build his own reputation and brand.
Why is Lao Mouzi in his previous life so good? Just because he himself is a business card and a brand.
No matter how the outside world hacks him, he is the unique Lao Mouzi in China.
While Wang Yifan cannot reach that level, at least not at the artistic level, but in the field of commercial films, Wang Yifan has already surpassed it.
Therefore, the screening of "I Am Not the God of Medicine" is still very attractive. In itself, the theme of "I am not the God of Medicine" involves sensitive topics. In this era, it has always attracted more attention.
In addition, Huaxin hyped up the large-scale screening of "The Story of Hachiko", saying that "I am not a medicine god" once again proved the absolute confidence of director Wang Yifan in this film.
As a result, "I'm Not the God of Medicine" was screened on the first day, and with a very low lineup, it won a box office of 15 million.
Then, the next day, the screening was expanded, and because of the high attendance rate, the theaters adjusted the prime filming ratio of "I'm Not the God of Medicine". Then, the screening the next day, it got 28 million box office.
You know, this special is just the box office showing.
The lineup is the lowest among many movies released, but it ranks among the top three at the box office.
Let countless movies of the same time chant the wolf coming.
The large-scale screening of "I am not the God of Medicine" in advance, because of the lessons learned from "The Story of the Faithful Dog Hachiko" and the absolute advantage of "Six Realms", so there is nothing to do here. There was no negative public relations for "I'm Not the God of Medicine", but other movies released this time were directly affected by the large-scale screening of "I'm not the God of Medicine".
It's just that, for a good movie, if you want to be dark, you have to find the right place and find the flaws, but "I am not the of medicine", they are really not dark.
First of all, this is a movie with realistic themes, and it focuses on the "expensive drug", which itself is also a sensitive topic of great concern to the public. If it is black, how can it be black?
Are the sky-high prices of medicines fake?
Actor acting? This is not so bad either. Although the actors are not so big, they are all powerful and the audience is not blind.
Is "I'm Not the God of Medicine" flawless? Definitely not, no movie can be really that perfect.
But the flaws of "I'm Not the God of Medicine" can be seen by everyone. For example, the medicine is so expensive, is it really just the cause of the pharmaceutical factory?
But why is this so black? Black this, in turn, advertises this movie.
Again, the ending of the film seems to have some "main theme"?
It's not even darker. Who doesn't know why the ending of the movie is like that? The audience is not stupid, Chen Nannan's film review can explain the problem.
Therefore, "I am not a medicine god" they are really hard to get black.
Then we can only go to the black from the large-scale spot-screening to disrupt the original schedule, but as a result, there is no use.
"I am not the of medicine" is not the first to adopt this method of publicity. Although "The Story of Hachiko" was said at the beginning, but people have the confidence, and the theaters, they wish you would use this too. This kind of advanced screening, the premise is, do you dare?
Yes, they really didn't dare, even Wang Yifan himself didn't dare to play every movie like this.
Only movies like "The Story of the Faithful Dog Hachiko" and "I'm Not the God of Medicine", which have a good reputation in their own movies, dare to release them in advance, because these kinds of movies are really not afraid of being dark or spoiled. .
So, it created the current situation.
Under normal circumstances, most of the time when a movie is scored on the audio-visual network, the more people watching the movie and the more people participating in the scoring, the faster the score will drop. However, "I am not a medicine god" is a bit strange.
On the first day of the screening of "I'm Not the God of Medicine", there were only a thousand people who participated in the rating, and the rating was around 9.5. Is this a high rating?
On the first day, it’s normal to have such a high rating. After all, this movie was good at first. Secondly, it was only on the first day of screening. The rating was too easy, so it should drop quickly.
However, the next day after the large-scale screening, someone opened the audio-visual network and looked at it. Oh, I'm going. What happened?
"I am not a medicine god" participated in the score of 6028 people, score: 9.7 points.
Yes, it rises instead of falling!
This kind of sorrow routine, let alone the public, even Wang Yifan himself was a little surprised.
Of course, this must be the reason why Huaxin spent a lot of money on public relations, but public relations is not to ask the brush to score, but to spread word of mouth. For example, Chen Helin's blog wrote a rare film review that was highly praised. What are you waiting for? Naturally, all kinds of reposts, and the reposts are all big Vs with a large number of fans.
Of course, well-received film reviews, especially spontaneous well-received film reviews, were picked out by Huaxin and spread everywhere.
As a result, the overall score of "I'm Not the God of Medicine" rose instead of falling.
On the third day of the large-scale screening, the schedule of "I am not a medicine god" increased due to the attendance rate in the previous two days. The schedule was 7.5%, and the number of golden shows exceeded 50%. As a result, on the third day of the screening, "I am not "The God of Medicine" reported a daily box office of 36.5 million!
The large-scale screening took only three days, the first day was 15 million, the next day was 28 million, the third day was 32.5 million, and the three-day large-scale screening actually got 75.5 million results, and the key is that the word of mouth simply burst.
Now, even the "Six Realms" side can't sit still at all.
Is this okay?