why? Because just now, "I'm Not the God of Medicine" has just had a friendly conversation and negotiation with the heads of Hualian Cinemas and Films United Cinemas under Huaying.
And this was just the beginning, or it was like a signal. After that, the person in charge of the publishing department of "I'm Not the God of Medicine" began to receive frequent calls from theaters.
And what is the content? Naturally, they have to abandon the supplementary agreement before "Six Realms", according to the actual situation, according to the conditions of the previous issuance contract.
Because the normal issuance contract has a passive term, that is, once the attendance rate does not reach a certain limit, then the theater will have the initiative to oppose the customer, and they can adjust the schedule according to their needs instead of being affected by that. The paper contract is restricted.
During this period of time, it can be said that Lin Husheng was under the greatest pressure. It is reasonable to say that when a company goes public, how can it be influenced by the box office of a movie?
But in fact, the impact is really huge.
So July 11.
The film arrangement of "I'm Not the God of Medicine" finally increased to 38%. Although it still can't compare with "Six Realms", it is already a very good film arrangement.
In fact, the original low-ranking film is really not a bad thing for "I'm Not the God of Medicine", hunger marketing does not understand it.
Although "Six Realms" has a poor reputation, after all, it is backed by several giants, so the film arrangement has indeed declined, but it still retains 46% of the film arrangement.
Of course, if the word of mouth is still not good, then waiting for the "Six Realms" will be another decline.
For "I'm Not the God of Medicine", although the word-of-mouth is actually very good, the topic has always been limited, and there is no further promotion. This is also related to the lack of previous filming, because no matter how popular, you did not arrange the film. It's useless.
But it's different now. As a result, the topic of "I'm Not the God of Medicine", which has always been in control of the rhythm, went viral on the third day of its release.
"I am not the of medicine" itself touches the medical industry that is of great concern to the public at present, and examples of returning to poverty due to illness can be said to be everywhere.
As a result, the topic of "Sky-Priced Medicine!" was directly on the hot search.
There are also related topics that follow: chronic myelogenous leukemia, Gleevec, the current status of sky-high drugs, and so on, the popularity of keywords is also rising sharply.
"Is he a good person?" In the movie, Cheng Yong asked his brother-in-law to tell his son that his father was not an extension of a bad person, and it became a hot topic under the intention of pushing him.
In contrast, "Six Realms" also has some topics, but the topic itself is not a topic of public concern. This type of topic is naturally difficult to be heated up. More importantly, the reputation of the film is rotten.
Yes, it is rotten. Previously, "Six Realms" had special effects. But now, because of the negative reputation of "Six Realms", the original advantages have become fatal disadvantages at this time. .
"The money is spent on special effects. No wonder it looks like a dog."
"Embarrassed cancer is committed, so disappointed!"
"Remember that Director Chen Hang previously said that he wanted to subvert Chinese films. He did it, completely subverted Chinese films, subverted our senses, and couldn't bear to look straight!"
"Speaking with nostrils up to the sky, it's so dead, it's the same tone, what does the director think?"
"A buddy told me today that this movie still has its advantages, at least the special effects are well done, the special effects cost so much, who can't do the special effects well? But the movie is more than special effects, right?"
"Only movies with special effects left!"
"The deformity of three heads, anyway, this is what I thought of the first time. I can't enter the scene at all!"
The rating of "Six Realms" on the audiovisual network has long been lifted, and the rating has been falling, from the previous 7 points to the current 6.2 points, and the point is that this score is obviously still not preserved, and it changes almost every day. .
In fact, if it weren't for Chen Hang's initial hype, not too comprehensive propaganda, and too high expectations of the public, perhaps "Six Realms" might not have such a bad reputation. Of course, there is one more point. It is that the schedule of "Six Realms" is too high.
Some people may ask, isn't it a good thing to arrange high films? In fact, this is not the case. Even for "I'm Not the God of Medicine", the same is not to say that the higher the lineup, the better.
"I'm not a medicine god" is because I know that the film will not be too high, so I chose a large-scale screening. In fact, I am doing hunger marketing, and the reputation of this movie is really good, so naturally When the platoon increases, the increased platoon will meet the needs of those audiences.
From the beginning of the screening, "I am not a medicine god" has begun to stick to it step by step to protect the reputation of the film, so it has the current explosion.
On the other hand, when looking at "Six Realms", when they clicked on it and when they watched the film, they actually knew that the film was not as good as they expected, but for the sake of the film's box office, they chose to criticize.
This is actually fine. Most of these movies are done this way. Otherwise, the word-of-mouth will be broken as soon as they come up, so how many people will watch it?
But the problem is, since you don't have that much confidence, why bother to fight for such a high lineup from the beginning?
As a result, the higher the lineup, the more people naturally saw the movie for the first time, and the more people watched it, which made the first day's box office better, but at the same time, it was too much to control the review. Difficult.
For theaters, it’s okay to line up movies, but it needs to have an attendance rate, but the result is that because the lineup is very high, but the movie can’t meet the audience’s expectations, so the attendance rate drops sharply, so the theater line naturally also I can't sit still.
Of course, it cannot be said that their strategy is wrong. In fact, this is a very contradictory thing, or a very helpless thing, because if "Six Realms" does not have such a high ranking at the beginning, then the box office will also It will not be so high. Although the negative reputation will also ferment, it will not be so fast. However, for the same reason, the attendance rate may be higher than that of a large-scale screening, but the box office will definitely not be as good as the first day of screening.
In fact, to put it bluntly, it is still the problem of the film itself. Publicity and distribution, if done well, will indeed promote it, but in a more mature film market, good publicity and distribution are more often icing on the cake, rather than being a decisive role. of.
In contrast, "I'm Not the God of Medicine" because word-of-mouth and hit themes are topics of great concern to the public nowadays, so even if the number of movies has increased, the attendance rate has not declined.
