In other words, "White Night Chase" already has a broadcasting platform.
But the question is, what kind of resource treatment ECCOM will give to "White Night Chase".
After all, it is difficult for you to reflect these resources in the contract. Although ECCOM is also an investor, after all, the quality of "White Night Chase" has yet to be verified. Those resources are also costs.
If "Chasing the Murders in White Night" cannot help Adou, it is impossible for ECCOM to devote a lot of promotion resources to "Chasing the Murders in White Night" without knowing that it is impossible to succeed.
In fact, compared to the propaganda of traditional TV dramas, online dramas rely more on propaganda resources than TV dramas.
Because of the traditional TV series, even if the previous publicity is not enough, but the broadcast time is there, at least many people will be able to watch it, just like the original "Love Apartment", when it was initially broadcast The platform is not good, and the time of the broadcast is not good. At first, the ratings were average, but in the end it became a dark horse with full color.
Unlike online dramas, there are too many episodes on the Internet, and if the platform does not provide resources, no one will see it.
Therefore, in order for "White Night Chase" to succeed, it must first obtain the support of ECCOM, and only after obtaining a large amount of promotion resources can it be successful.
The development of ECCOM Video hasn't been very smooth, because everything is first-come-first-served.
Among the major video giants, ECCOM Video was the latest to be established. Therefore, even if ECCOM has strong financial resources, it still cannot fight the other two in terms of copyright.
Although ECCOM has the largest user base, the most important thing about video sites is content. If you don't have content, how can you retain users?
Therefore, as the CEO of ECCOM, Huang Xiangzhong's strategy is to produce high-quality content by himself.
Because at present, there is a hot drama on the market. Usually, the copyright owner will not agree to sell the exclusive in order to maximize the benefits.
For ECCOM, they must buy it. Even if it’s the show, it won’t bring too many essential changes to ECCOM, but they still have to spend a lot of money to buy it, because it can compete with other video platforms. On the same starting line.
Otherwise, people have nothing but others. Why do you let users choose you?
So at this time, we need some exclusive content that people don’t own. ECCOM has also created some small-cost self-produced dramas before. There are indeed some effects, but they are not enough to cause qualitative changes.
In fact, for now, small-cost self-made dramas are still the mainstream of online dramas.
This time, Wang Yifan came up with a boutique web drama plan, which can be said to give Huang Xiangzhong a feeling of seeing the sun.
Why didn't ECCOM open premium web dramas before?
Is it because there is no money? Of course not, but because such an attempt is too costly and too risky.
Although ECCOM has money, but similarly, do other companies have no money? They are not bad money, but none of them dare to try with high investment.
It is mainly an inherent concept, which is restricted, or the risk is too great, which makes people hesitate.
For film and television companies, they will not touch the so-called boutique online dramas, at least until there are successful cases, they will not touch them.
Because of the quality of online dramas, investment can catch up with TV dramas, with this money, they might as well make TV dramas.
To put it bluntly, before this, no one saw the market size of online dramas and blindly thought that taking large sums of money to take such risks was too undesirable.
But this time, Wang Yifan made a start. He wanted to make a boutique web drama to solve the problem of funding. On ECCOM Video, you can also try it at a lower cost. If you win, there will be a lot of benefits. The above is a pioneer, and lost. For ECCOM, there is not much loss. After all, the main investor is not ECCOM.
Of course, if it succeeds, then you can imagine that fine online dramas will spring up like bamboo shoots after a rain, because when someone walks out for you and doesn't go again, it is really silly.
This time Huang Xiangzhong is naturally paying great attention to it. For this reason, he not only came by himself, but also brought his own capable staff, the chief content officer of ECCOM, Gu Ming, and the editor-in-chief of the film and television content section, Chen Changlin and others. , Come to Xinxing Entertainment together.
The production cost of "White Night Chase" is 200 million for publicity, but it didn't actually cost that much, but it is definitely a big production. At least 100 million is still there.
However, "White Night Chase" has already recovered part of the investment through advertising placement, so the cost of "White Night Chase" is actually not that high.
But no matter how you say it, "Chasing the Murder in the White Night" is definitely a boutique web drama with a proper investment.
Huang Xiangzhong's strategic plan for the future development of ECCOM Video, among which the boutique web drama plan is an extremely critical link, and "White Night Chasing the Murder" is the first battle of the boutique web drama.
Wang Yifan will naturally also come this time. After all, he also attaches great importance to fine online dramas. In the future, fine online dramas will become the mainstream of online dramas, and the interests involved are also extremely huge.
Not only Wang Yifan is here, but Lin Husheng and Chen Hanming are also here.
Once "White Night Chase" succeeds, it will stimulate Huaxin's stock price, and Huaxin's first goal is to become China's first private entertainment industry stock with a market value of over 100 billion.
For this reason, naturally also attaches great importance.
Chen Hanming naturally came for the benefit of Xingmeng. You must know that Xinxing is also an industry of Xingmeng, and Xingmeng holds half of the shares of Xinxing.
As the CEO of Xingmeng, Chen Hanming naturally hopes that the company can develop new businesses. Once the "White Night Chase" is successful, the follow-up plan can follow.
Then, after hearing the news, Dai Xinyue also attached great importance to "Chasing the Murder in the White Night", not because of investment, but because this is the first project of Time Light and Shadow and Huaxin, and Wang Yifan, so she is the same Everyone hopes this movie will succeed.
After that, it was Zhang Li. Although Mingzhu Films and Television also invested in this online drama, Zhang Li is a typical prospect. The reason why he cast this drama is actually for Zhang Mo.
It can be said that the actor of this play was won by Zhang Mo himself. Once it fails, the blow to Zhang Mo is definitely enough to make him self-doubt.
Therefore, Zhang Liyu both publicly and privately hoped that the show would be successful.
In the end, it was Zhang Mo. During the filming of this drama, he really suffered a lot. One person plays the two roles. It is easy to say, but it is really too difficult to do it.
However, in the end Zhang Mo persisted and overcome.
For him, it is really a sense of accomplishment, more than ever before.
Although he was able to appear in this drama, there is indeed a part of Zhang Li's reasons, but there are also the results of his own efforts.
