A huge group involves numerous interests.
Although Chen Anping has the right to inherit, he is justified, but without Chen Jianjun's suppression, those people in the group with ulterior motives are naturally not something that Chen Anping can suppress.
Therefore, Chen Anping had to abandon a lot of assets, leaving only those important assets. Although a lot of value was removed, he succeeded in completely controlling the new Deep Blue Group.
It's just that, because of Chen Jianjun's death, those with ulterior motives have been using public opinion to discredit Chen Anping.
This is Chen Anping's biggest shortcoming. After all, he is only a person in his twenties, and he is in charge of such a large group, and it naturally becomes their place to attack him.
Only before that, Chen Jianjun went too eagerly and failed to deal with it completely, which caused Chen Anping's confusion at first.
Now that Chen Anping truly controls the group, this can free his hands.
In fact, Chen Anping certainly cannot be those opponents who discredited what he said about being unlearned. Chen Jianjun also worked hard to train Chen Anping. Chen Anping is definitely not a rich second generation who is talking about cockfights and walking dogs.
Otherwise, it is impossible for him to take charge of the Deep Blue Group so quickly.
In fact, Chen Anping is not only ignorant. On the contrary, many new technologies of the new generation of deep blue light mobile phones are developed by him.
Although the Deep Blue Group has been completely controlled by Chen Anping, the previous public opinions still have a great influence on the Guangyao mobile phone under Deep Blue.
On the Internet, even Guangyao mobile phones are jokingly called "second-generation" phones by many netizens.
This second generation does not mean that the mobile phone is the second generation mobile phone, but because the CEO of Guangyao mobile phone, Chen Anping is the rich second generation.
The impact of this on a mobile phone brand is not small!
Even Deep Blue has also smashed a lot of public relations expenses, but the results have little effect. On the one hand, it is because friends have been promoting the negative news of Chen Anping, the rich second generation. On the other hand, it is indeed because of Chen Jianjun before. The death caused turmoil in the Deep Blue Group, which naturally affected its industries.
Although the Guangyao mobile phone brand is only a sub-brand of the Deep Blue Group, profits in the home appliance industry are gradually being diluted, while the mobile phone industry market is becoming increasingly broad today. Chen Anping knows the significance of the mobile communications industry to the Deep Blue Group.
The competition in this industry is also extremely terrifying. It can be said that the mobile phone brands that have survived under the strangulation of all parties are not strong enough?
Shenzhou, the headquarters of Shenlan Group.
Chen Anping sat on the main seat, frowning deeply.
"Quarterly revenue is down 18% from the previous quarter..."
Guangyao mobile phone is considered a big name among the many mobile phone brands in China, and it has won the top three sales results before.
But now not only has quarterly revenue dropped, but shipments have also dropped to fifth.
And you must know that the quarterly shipments of other friends this year have shown an increase. Although the increase is not large, the revenue of Guangyao mobile phones has fallen by nearly 20%, but it is definitely a big problem.
In fact, the domestic mobile phone market has already matured. It can be said that there will be basically no major innovations in the configuration and design of your mobile phones.
So the reason that affects the sales of mobile phones is no longer the quality of the mobile phone itself, but the influence of the brand.
Of course, the revenue fell in the last quarter. Chen Anping expected it to fall so much, but it was really unexpected.
"The biggest problem at present is that our Guangyao brand has a brand crisis...Because of the help of our friends, we have incurred a lot of public relations expenses before, but the results have been minimal... "The vice president in charge of Guangyao Mobile stopped here.
At present, many mobile phone brands in China often end up in person to hold new product launch conferences. It can be said that mobile phone brands and company founders have more interactions.
This is naturally beneficial. If the founder's own charm is sufficient, it will naturally also drive the influence of the mobile phone brand.
But for the same reason, if the boss associated with the brand has a problem, it will naturally affect the brand itself.
Originally, Chen Anping was the chairman of the Deep Blue Group, and Guangyao Mobile was only a brand under the Deep Blue Group. However, when Deep Blue was turbulent, the competitors fell into trouble and combined Chen Anping and the Guangyao mobile phone brand for promotion. As a result, the Guangyao mobile phone brand was affected by Chen Anping.
"In other words, the biggest problem now is actually me?" Chen Anping asked self-deprecatingly.
All the others were silent.
Chen Anping is the chairman and the boss. Although this incident is indeed due to Chen Anping, in fact, Chen Anping cannot be blamed for anyone in this room who does not know this incident.
Chen Jianjun's death was so rapid that Chen Anping's ability to slash the mess and stabilize the group in such a short period of time has already proved his ability.
However, the previous public opinion has been a bit hard to return, and there are so many competitors that have contributed to the flames. Therefore, public opinion and public relations have not been able to see results.
"So, what solution do you have?" Chen Anping glanced across the crowd.
"I have an idea." At this moment, the advertising director suddenly said.
"Say." Chen Anping looked at the director of the advertising department.
"First of all, Mr. Chen actually has a big advantage compared to other friends, that is young, and the glorious series of mobile phones that we will launch in the second half of the year will focus on youth and youth. This is very consistent with Mr. Chen. And now that the public opinion binds President Chen to the Guangyao mobile phone brand, I think we can use this advantage to hold a new product launch conference. At that time, President Chen will host the new product launch conference."
"Of course, before that, we must reverse public opinion. I think we can spend a lot of money and solicit advertising ideas from all over the country. Huaguo can come out in large numbers. As long as there are enough benefits, I believe that it is not impossible to solve the impact of negative public opinion. "
"Then how much do you think is appropriate?" Chen Anping became interested.
"Since we want to reverse public opinion in one fell swoop, then we must give enough benefits this time. I think we either don't do it or do the most eye-catching one. Therefore, 100 million I think it is almost the same." Director of Advertising Department, Ann Ruhong said.
In fact, the advertising cost of 100 million yuan is really not too much for Guangyao. They spend billions on advertising every year.
However, it is still a bit appalling to spend 100 million in one advertisement at a time.
However, Chen Anping's eyes lit up.
It is because it is shocking, so when the money is dropped, it will be shocked and truly shocking!
