As long as the advertisements are slightly worse, they will be ridiculed and ridiculed, but as a result, "I speak for myself" comes out.
It has directly become a phenomenon-level advertisement, and its value has already exceeded 100 million yuan.
Although the publicity and resources invested in this advertisement are definitely not as simple as 100 million yuan, Deep Blue has gained value far beyond what it paid.
The flagship phone of Guangyao Mobile Youth Edition was sold out of stock once it was released, while other models also rose to a large extent.
Even the sales of Deep Blue home appliances have risen sharply.
Not to mention, after such an advertisement, Chen Anping introduced the development history of Deep Blue at the press conference, etc., although in the end "I speak for myself" was directly twisted to Wang Yifan by netizens, but Chen Anping's negative news But it was also washed away perfectly.
Of course, the strategic cooperation between Deep Blue and Huaxin and its affiliates has officially started.
First of all, Li Mingjuan's "Sisters of the Sunshine" has received an order for the placement of dark blue appliances and Guangyao mobile phones. Because "Sisters of the Sunshine" is a modern film, it is very suitable for the product line of Deep Blue.
And Chen Anping is probably also to show his sincerity. For the film "Sisters of the Sunshine", Deep Blue provided 12 million to twenty thousand placement advertising orders. It can be said that the film "Sisters of the Sunshine" has all Brand of home appliances and mobile phones.
However, Chen Anping and Shen Lan are not stupid. Although the investment of "Sunshine Sisters Amoy" is not big, but the director is Li Mingjuan, and the screenwriter of "Sunshine Sisters Amoy" is still Wang Yifan, don't look at Deep Blue One The deputy trench looks inhumane, but in fact, the advertising fee of more than 10 million yuan is really not high.
On the other side, "Across the Ocean to See You" has also won the sponsorship of the Deep Blue Group, because "Across the Ocean to See You" after all is a small-cost period film, not too suitable for large-scale advertising placement. .
Of course, Deep Blue's sponsorship is not much, only one million.
The real big shots are in Chen Shaojun's "King Kong" and Wang Yifan's new movie.
Of course, "King Kong" is still in preparation, and it's impossible to negotiate so quickly for the placement of ads.
The so-called strategic cooperation, of course, is not limited to the cooperation of advertising placement. By then, there will be, for example, mobile phones, bracelets, TVs, and a series of electronic peripheral products customized to the theme of "King Kong".
Large-scale productions like "King Kong" with huge investment, even if it is implanted advertisements and other sponsorship cooperation, involve tens of millions or even hundreds of millions of funds.
Therefore, this is also a big business in itself. Even if Deep Blue is sincere, it will not be able to negotiate in a short while.
However, the kind relationship with Deep Blue has benefited the most from the New Star Guidance Project.
Because, the second phase of the Rising Star Project is all music movies, and many of these movies are not commercial oriented. Although they don’t lose money, they definitely don’t want to make money. Don’t watch advertising placements. It seems that the market is already very mature, and manufacturers don’t hesitate to put a lot of money into advertising, but in fact, that is Wang Yifan, Chen Hang and other top directors, if you can say, there are countless manufacturers automatically come to send money.
However, low-cost films like "Across the Ocean to See You", and films directed by new directors, don’t have much investment in themselves, plus the subject matter is not the kind of film that can create big hits, even if they have Implantation is just a little money.
And what's interesting is that advertising placement, the more low-cost movies, the more they require, but they are large-scale productions, most of them only ask for how many lenses and the like.
For example, Wang Yifan's movie, the film has just begun preparations, and countless manufacturers have already come to negotiate to see if there are opportunities for cooperation. There is no way. Whoever lets Wang Yifan and the directors are really not afraid that no one will pay.
In fact, the placement of advertisements is often easier for TV dramas than movies, and even many costume dramas can have a large number of advertisements.
Although people often complain about it, TV shows are long-form after all, even if they are slightly influential, they are free to watch after all, so everyone just complains a little bit.
But movies are different. In many movies, too many advertisements have been criticized, and the result will easily affect the box office.
However, when it comes to the placement of movie ads, there will be more considerations, and it is impossible to be sloppy.
It's not that no one wants to advertise for Xinxing's movies, but that there is a big difference between fixed partners and temporary ones.
And this depends on the potential of the movie. The manufacturer is not a fool. People will have a systematic assessment of the movie. Who is the screenwriter of the movie, who is the director, who is the starring role, what is the story of the movie, modern , Ancient, contemporary, etc., and then it depends on the investment cost, etc.
After that, it depends on the distribution company. For example, although the script of "Across the Ocean to See You" is Wang Yifan's script, the director is a famous box office poison Yang Hong. I really want Yang Hong to sponsor the sponsorship. Not many people will be interested.
As for Wang Yifan’s new movies, in fact, because they are all special scenes, there is not much room for advertising, but Deep Blue still hopes to cooperate.
Because there is not much room for ad placement, but in other words, there are still some.
And everyone knows that Wang Yifan's movie must be a big hit, and Deep Blue naturally has their own considerations.
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Aurora special effects, as China produces more and more large-scale productions, the development of domestic special effects companies is also changing with each passing day. The special effects technology of China may indeed be inferior to Hollywood in terms of cutting-edge technology.
However, some of the more mature technologies still have advantages in China.
Without him, labor cost is a big advantage of Huaguo special effects company.
Aurora special effects is the leader of Huaguo special effects company. Of course, this is also because, behind Aurora, there are several giants jointly holding shares, so naturally, when you shoot blockbuster movies, you must give priority to special effects companies that own shares. This is also the reason why Aurora Special Effects stands out among many special effects companies in China.
Wang Yifan brought Zhang Zirong to Aurora Special Effects, and Chen Shaojun had been here for many days.
"King Kong" has more special effects than Wang Yifan's new movie. Moreover, "King Kong" requires the production of various "monster" models.
As a result, as soon as the aurora special effects entered, Chen Shaojun enthusiastically brought Wang Yifan and Zhang Zirong to the design room.
As a result, it has almost become a zoo.
"Ahhhhhhhhhhhhhhhhhhh..." from time to time there were howlings of various animals.
The most conspicuous is a cage surrounded by a group of designers. Inside the cage is a gorilla.
