Chapter 602: .Low-key release

The propaganda strategy of "Sisters of the Sunshine" is to sneak into the village and not to shoot.
In terms of the first day of filming, Chen Hang's brand is still very good. The first day of "Blood of the Apes" ranked first without any surprises. With 32% of the film, it is enough to show that Chen Hang's signature is still very hard.
At least as far as the theater is concerned, although Chen Hang has knelt down two movies in a row, in fact, a few days before the theater was released, they really didn't worry about the performance of this movie.
After the follow-up box office? That depends on the previous performance, right?
The second is Cao Meng's "Rising into the Sky". After all, there are a large number of Hong Kong Island stars blessed, which is somewhat attractive.
"Raging the Sky" has 28% of the film.
Wu Han's "The Mysterious Cave of the Deep Sea", ranked third, but also got 26% of the lineup.
The schedule of "Sunshine Sisters" is much worse, only 12% of the first day schedule.
This is also because the film has Huaxin's investment.
The resources are already tilted, otherwise, I am afraid that there will be less.
Although it seems that the schedule is very low, don't forget, this is the Spring Festival stall, not only the ticket price is higher, and the occupancy rate is often not comparable to other unpopular stalls in the past.
Of course, a film that only gets a little more than 10%, if the other companies really target it, it will not be worth the gain.
After all, even if "Sisters of the Sunshine Amoy" is sprayed out, it is impossible to lower the row of films. What are the benefits for them? There is no benefit, and it is possible that Huaxin will be disliked because of this.
Naturally, they are not willing to do things that harm others and themselves.
In a blink of an eye, it was another year of Spring Festival.
For the movies released during the Spring Festival, because the day before is the New Year’s Eve, most of the time there is no midnight show.
It is officially released, basically at the beginning of the New Year's Day.
After all, "Sisters of the Sunshine" does not have the same lineup and cast of the big productions of the same schedule, and there are fewer films, so it is still relatively low-key.
It's not that you don't want to be high-profile, but it's unnecessary.
After all, the strategy of "Sisters of Sunshine Amoy" is to sneak into the village without shooting.
Let other opponents of the same period, you come and play against each other.
The previous screenings of "Sisters of the Sunshine" actually performed quite well, of course, this is not bad, and it is only for certain groups.
In fact, several other films of this year performed very well during the screening period. Although there must be a public relations effect, objectively speaking, the quality is at least higher than that of previous years, at least there is nothing real. Flop on street goods.
The so-called people are not good for a hundred days, and flowers are not good for a hundred days.
This year Dong Xian'er can be said to interpret this sentence with real experience.
Of course, it's only relatively speaking. Before Dong Xian'er was the queen of bad movies, she couldn't use up more resources, but there was no improvement.
However, after cooperating with Wang Yifan, Dong Xianer reversed the situation to a large extent.
However, afterwards, Dong Xian'er's backer had an accident, and the funds were locked up. The resources that Dong Xian'er was able to squander infinitely were also reduced.
But fortunately, Dong Xian'er himself is indeed capable.
Dong Xianer won the movie "Sisters of the Sunshine". Yes, it depends not on background but on strength.
Li Mingjuan particularly likes Dong Xian'er, because the difference between Dong Xian'er and Yan Lingxuan is that Dong Xian'er is actually not that immortal, but Dong Xian'er is more changed.
For the films released during the Spring Festival, the promotional schedule of the main creative members is very intensive.
No way, after all, although the Spring Festival stalls are very hot, they are also very short, shorter than any stalls.
The outbreak period is concentrated on the first day to the seventh day of the new year.
This week is recognized as the hottest schedule in China, and the box office output is also the highest.
Regarding the promotional schedule of the crew of "Sunshine Sisters", on the first day, the entire creative team will act together. The location is not Beishangguang, but Haixi City.
Li Mingjuan's hometown.
Here, "The Wrong Ride" once successfully triggered an upsurge and made Haixi City also proud.
Therefore, this publicity was actually initiated by Haixi City.
Huaxin International Cinema in Haixi City. After some routine interviews.
The lights dimmed and the movie began.
In the introduction of the production company at the beginning, it is no longer Xingmeng and Xinxing, but a new label, an image of a female warrior holding a shield and a sword.
The label of the Women's Film and Television Co., Ltd. made its debut.
The big screen gradually became cooler and brighter, and the first scene that appeared was the daily life of Ren Na's housewife played by the heroine Yan Lingxuan.
After being awakened by the alarm clock, she immediately got up cautiously, for fear of waking up her husband who was still sleeping, and then she began to prepare breakfast and clean up...
The story of "Sisters of the Sunshine" is actually very simple to put it plainly, but there is a big leap in age.
On the big screen, the daily life of a housewife ended, and Ren Na finally ushered in her free time. She was sitting under the windowsill with a cup of coffee, quiet, and the sun was so bright, so bright!
At this time, the name of the movie jumped out-"Sunny"!
The screen lights up again, but the scene has already arrived at the hospital.
Xia Chun played by Dong Xian'er is out!
The role she played was deliberately left with suspense. The name appeared first, not her.
Ren Na was attracted by the screams, a little frightened, and subconsciously looked at the owner of the hospital's single room, whose name was'Xia Chun', and then the camera switched, Ren Na went home and looked at the photos of her old high school classmates. The daily life of Na and her daughter, that is, the clips of the daughter stealing money, and the sketched portraits scattered all over the place...
"Sisters of the Sunshine" is certainly not a suspense film, it is a comedy, a very special comedy.
Of course, despite this, there are still some suspense, such as this first paragraph.
Next is the hospital routine of the hostess and her mother. There is a lot of daily plot in the movie "Sunshine Sisters", but the daily plot does not mean that it is not exciting. On the contrary, the arrangement is very interesting.
In the ward, a group of patients were watching the hit TV series. As a result, someone just said, "You won't be brothers and sisters", and then the voice of the leading actor in the TV series, "We are your biological brothers and sisters";
The second time, someone just said, "It's not an incurable disease," but the heroine said "The doctor said I only have one month."
Lovers eventually become brothers and sisters, and the car accident and cancer can't be cured. These stalks are all used. The smell of irony and ridicule is very strong!
What is especially funny is the reaction from patients to family members to nurses, from inside the ward to outside the ward.
There was also a chuckle from the auditorium in due course...
Li Mingjuan and the creative members also showed smiles.
Comedy, it makes a point of laughter. If the audience finds it not funny, then this movie can basically be sentenced to death.
Fortunately, everyone's laughter is the same.
At least in this paragraph is consistent.