In fact, it is indeed possible, but public relations is not a panacea. Yes, you can publicize all media.
But the connections and money needed to spend are absolutely astronomical.
What's more, not all media can be publicized.
And the public relations media also needs to look at the price/performance ratio.
In fact, the media at the Cannes Film Festival are relatively high-profile.
Moreover, it is almost impossible for these media to be collectively publicized if they belong to different media groups.
Therefore, relatively speaking, although the evaluation of these journals cannot determine the award, it can often prove the quality of the film.
In fact, the European film circle repels Hollywood movies, but they have to face the reality that whether it is the media or the audience, during the three major film festivals, Hollywood movies are the most chased and craziest.
There are some realities in these worlds that will not be transferred by personal will or the ideas of a small group. European films say that they are good to listen to focus on the core ideas, and that they are not good, they are inexplicable.
As we all know, good stories are one of the foundations of movies, but how many good movies in the European film circle can tell good stories?
What impresses the audience the most about European films? Is it the inexplicable core idea?
No, it's an exaggerated and restricted scale!
Of course, movies like "Crazy Max Fury Road" are co-produced by Matsumoto Universal and Mina Group, but in fact, don’t look at European media chasing Hollywood movies, but want to make They give these Hollywood movies unanimous praise, you are thinking of fart!
But this time, they have even used the word great for "Mad Max Fury Road", which can explain many problems by itself.
Of course, in fact, for the Cannes Film Festival, whether "Mad Max Fury Road" can be awarded, can it get Palme d'Or, in fact, whether it is Wang Yifan, Matsumoto Universal and Mina Group.
They are not as important as the outside world imagined.
In fact, why does "Mad Max Fury Road" have a trip to Cannes?
It is not to promote the film, and the ultimate goal is never an award or something.
Because "Mad Max Fury Road" was first a commercial production with an investment of up to 120 million U.S. dollars, plus the cost of publicity, and may eventually even reach a cost of 200 million U.S. dollars.
Such a movie, for awards?
What a joke!
From the beginning to the end, all these efforts made have one and only one purpose, a very clear and clear purpose, and that is the box office!
Perhaps saying this will make people think that it is too cheap, but if a production of such a high cost is not so cheap, just for awards, is it possible for such a movie to exist?
Capital is always profitable!
In fact, the purpose of the Cannes trip of "Mad Max Fury Road" has been basically completed. Although it would be best if you can get Palme d'Or, it is actually just icing on the cake.
At this moment, the enthusiastic response in the media was directly fed back to the various fan communities. Because of the relationship that will not be released until half a month later, North American fans are undoubtedly stunned by the crazy hype of the media and officially launched in North American theaters After the ticket booking, the amount of pre-sales soared.
And during this period, the Cannes Film Festival has also been requesting more film screenings, but the results have been rejected.
Even if there are many viewers who come here and eagerly want to watch the film that was brought by my friend Amway, but the film is shown at the Cannes Film Festival, in fact, there is no benefit at all except for the role of publicity.
But now that the trend is over, they naturally want to make movies more scarce. Although the routine of hunger marketing is very old, the effect is really good!
Of course, there is no movie that everyone likes. There are people who like it, and there are definitely people who hate it. The same is true for "Mad Max Fury Road".
But the fact is that people who hate people can't make waves at all.
Because there are more people who support it, especially those who have watched this movie, most of them have become ardent fans of this movie.
On North American social platforms, there is almost nothing to spare for Amway and tout them in "Mad Max Fury Road"!
And in fact, this movie really deserves their praise.
For many viewers in North America, they are actually very strange.
Most of the time, the influence of the media on them is not so great, especially in the Internet era, where everyone is from the media era.
They are not so cold about the so-called authoritative organizations of the media.
But on the contrary, it is friends, or netizens, who have greater influence on them.
A recommendation from a fellow likes is definitely more credible than media reports. This is the current situation.
The Cannes Film Festival has two major traditions. The first is the passionate and unrestrained French productions, like palm trees on the Mediterranean Sea and bikinis on golden sands; the second is the maverick with mixed praise and criticism. Some people accuse it of commercial hype that conceals art. Shine, some people summarized as the jumpy aesthetic haunting the jury members with different styles every year.
"Mad Max Fury Road" is definitely one of the most watched films at this year's Cannes Film Festival.
No way. Although this is a commercial movie, it is not a popcorn movie that people recognize. This can be seen from the good reviews of various shows.
However, if you really think that movies that are unanimously favored by the media will definitely win awards, then it is really naive. It is always a historical tradition in Cannes!
In previous Cannes Film Festivals, there have been countless films that have been unanimously favored but not collected.
Therefore, it is still unknown whether "Mad Max Fury Road" can get Palme d’Or. Of course, given the urinary nature of Cannes’s pork, this movie will definitely not be unfinished. Getting the grand prize, this is really not a PR issue.
In fact, although the three major European film festivals have been severely eroded by capital, after all, they all know that if they want to continue to squeeze their wool, they cannot be beaten to death with a stick.
Therefore, you can publicize and win the film, but the final award is always uncertain, because if even this can be thoroughly publicized, then the Cannes Film Festival is almost closed.
On the closing day of the film festival, countless fans and media reporters once again gathered in front of the Palais des Festivals, but compared to the grand opening ceremony, the red carpet for the closing ceremony of the Cannes Film Festival was much smaller, and everyone’s attention was also focused. They were all put on the subsequent awards ceremony.
