Chapter 992: .High rowing may not be a good thing

The box office expectation of "Donkey Gets Water" is obviously high.
Li Mingyao and Zou Dongming also understand at this moment.
In fact, although the two of them were responsible for the publicity of "Donkey Deshui", how about it actually?
It's really not them who can make a decision.
The publicity budget involved is in the tens of millions. Although they are in charge of the issuance, they still follow orders.
Of course, the situation of internal mapping is already very clear.
Although the internal mapping is not a formal mapping, to a certain extent, it is more illustrative.
After all, when the screening was officially ordered, the review had already begun, and most of the comments on the Internet were false.
Unless it is a real movie that has a good reputation, otherwise, most movies need to be criticized.
End of internal click.
Randomly asked a few.
"How do you say the movie? It's good, that is, personally, I don't like this kind of absurd drama, it feels too depressing."
"I don't quite understand some of the things inside. Anyway, if you watch it at home, it doesn't matter. If you go to the cinema to watch it, you probably won't choose to watch this movie, right?"
"It's not bad, it's very in-depth. It deserves to be written by the director Wang Yifan. The story is very interesting and has a satirical charm. It is very rare to be able to shoot such a taste in domestic films."
"The sad thing is that the oppressed are women, but the awakened are also women!"
Although generally praised mostly, but there is a very bad reaction, that is, many people feel that although the film is pretty good, but they don't like it so much!
Not a good movie will surely make people like it!
Some movies are well made, but it does not mean that there is a market.
As someone said before, this kind of movie is a good choice if you watch it at home, but if you go to the cinema, it may not be!
And such a response is obviously not a movie that can have too high an expected box office.
One billion box office as an example, what would it look like?
Basically, first of all, one thing is definitely more popular. Whether it is comedy or tragedy, at least emotions and themes must be popular.
What is popular, such as "Mekong Action", the main theme of the movie is correct, but the theme to be expressed is the one who violates my Chinese. Although it is far away, this theme is very popular.
And one more thing, the movie must not make people feel incomprehensible.
Don’t watch some movies under the banner of brain-burning publicity, but you must not really think that this movie is difficult to understand, it is difficult to understand, in fact, publicity is one aspect, but if you really take it seriously, it’s true. That's silly!
Because most audiences go to the movies, the first choice is definitely not any unintelligible movie.
As for the brain-burning movie, in fact, the main plot is definitely a very simple one. As for the brain-burning or not, the benevolent sees the benevolent and the wise.
"Donkey Gets Water" is certainly not a movie that people can't understand, but the theme of this movie is very deep, or at least if you can't see the hidden things, then this movie will change. It's boring!
Naturally, Wang Yifan does not need to talk about the problem.
If this is the case, and if you want to make a big announcement, then you don't deserve to be called a giant.
After all, publicity requires a large amount of funds, and when the funds smashed out cannot get the corresponding return, then it is a huge loss of investment!
Yes, the publicity itself is also part of the film investment!
In fact, we can’t blame Huaxin and Huanyu for taking "Donkey Deshui" so highly, because at this time, there is the same illusion in the market, or inside and outside the circle, that is, the script given by Wang Yifan was shot by the director The movies that come out are absolutely the same.
Several scripts at the Hongmen Banquet can be said to be expected by countless people.
They naturally don't think about it, there is a difference between movies and movies.
Even if both popular movies and niche movies are good movies, the audiences are quite different.
Both "Donkey Gets Water" and "The Heartbreaker" seem to be both dramas, but they are completely different.
After all, everyone has dreams and family affection, and they can experience it, so "The Sadness" can touch so many people.
But what about "Donkey Gets Water"? Most people don't care about the emotions and themes in it, or they definitely don't have any personal experience.
Some people may like this movie very much, but there are definitely many people who will not like it!
"Donkey Gets Water" is about to be released. Although the scale of publicity has been reduced a lot, the publicity is still very large.
After all, the expectation may indeed not be able to benchmark against "The Sadness", but it's good to know it, and for external publicity, it must be an exaggeration.
What is the fourth of the six major movies of Hongmen Banquet, the golden master Wang Yifan and the great director Zhou Zhan created two domestic black comedies, creating a new trend of Barabara!
As for whether or not to create a trend, people in the circle won't care, because everyone is doing this, and people outside the circle are free.
Some people can always think so anyway!
In fact, "Donkey Gets Water" is indeed a more representative Chinese black humorous comedy.
Even to some extent, "Donkey Gets Water" is absolutely groundbreaking!
Because there are few such domestic films on the market!
Looking back at film scheduling, most of the time, many movies will pursue a higher film output, because the number of films scheduled is related to how many people can watch the film at the first time.
But in fact, film arrangement is also very particular, unless you can monopolize the film arrangement, like some special movies, almost 100% of the film arrangement, so that the audience has no choice, otherwise, most of the time, the theater will consider it comprehensively. Then give a quantitative row of tablets.
Of course, this is the law of the market, and it is undeniable that there are indeed many movies targeted, but this is the case most of the time.
But it does not mean that the higher the number of sheets, the better.
It mainly depends on the market reaction of the movie itself.
Movies like "Donkey Deshui" are written by Wang Yifan and directed by Zhou Zhan. With the strength of Huaxin and Huanyu, it can be said that it is not difficult to get 50% of the film.
But is this really good?
A 50% lineup requires attendance support.
If a movie like "Donkey Gets Water" really gets such a high lineup, the result is that word-of-mouth will definitely not be good, and it will even backfire, driving high and low!
The key point is that high platooning is actually costly.
Although this cost is the cost of the theater chain, for the issuer, once the box office loses, it is tantamount to a failure of the announcement strategy!
The follow-up influence on the movie will be very big!
Because the audience of the movie itself is relatively narrow, if it is a film of a suitable scale, then the proportion of people who like the movie will be more, and the proportion of people who do not like it will definitely be less.
But if the scale of the platoon is too large, it will be the other way around!