Chapter 143: Advocates of Shentong

Kenya Gato, Adidas’ director of marketing operations, said to Shentong:
Shen, in order to cooperate with your marketing operations and personal sneaker series, our senior vice president of business in Greater China, Xiao Jiale, came from Hong Kong to explain to you 'The design and promotion concept of the series."
　　 An intimate, medium-sized yellow man stood in front of Shentong and said, "Shen, hello, it is an honour to introduce you to our "God" series of boots specially designed for you."
　　According to Xiao Jiale's explanation, the smart-minded Shentong quickly understood the general idea.
The reason why 　　 was named the "Shen" series was first to match the Chinese homophony of "Shen" in Shentong.
　　 mainly caters to the Chinese market.
　　 And the country has a long history of up and down 5000 years, the gods of myths and legends can be used as the name of each generation of boots.
　　Chuangshi God Pangu, Sun God Emperor River, Spring God Jumang, Autumn God Harvest, Water God Work, Vulcan Zhurong...
"We have already thought about the name of the first generation of boots, which is'Pangu', which represents a new world and a new situation. It will be matched with your first ad and will be issued simultaneously worldwide. What do you think?" Xiao Jia Le tone said excitedly.
　　Shentong did not show the other party's expected excitement, but banged the desktop with his index finger, seeming to be thinking about something.
　　 Xiao Jiale's smile gradually solidified, looking sideways at Gator. The other side shook his head gently, indicating that he was waiting for Shen Tong's answer.
　　 The passage of time, one minute and one second, in the whole room, only the sound of "hoo" and "hoo" made by Shentong's index finger slowly tapping on the table.
　　 "I think this "God" series can be changed."
　　Shentong finally broke the calm.
　　 "Shen, you can put forward any ideas you want. We must communicate thoroughly and completely before signing the contract." Falcao said.
　　 "Well." Shen Tong nodded and put forward his own ideas.
"Our series of shoes mainly caters to the Chinese market, but Adidas is an international brand. In the future, it will inevitably take the international route. Although our country has great market potential, I hope that my personally signed series of shoes can Cater to the larger international market."
　　 "How to cater to the international market?" Now even the operation director Gator also became interested in Shentong's words.
"Every country has their own beliefs. I hope that each generation of my shoes will be released in accordance with the history and culture of each country. For example, there are Zeus, Hera, Poseidon and other main gods, Nordic mythology includes Odin, Thor, Rocky and other main gods, and even our country’s neighbor Japanese mythology, there are also the main gods such as Teng Snake, Gou Chen, and Qinglong. There can be the release of these main series boots."
　　Shentong's words made everyone present look at each other.
　　Gator's face gradually emerged with a happy expression.
　　 "Shen, your idea is very constructive! I think we can seriously consider it."
Xiao Jiale also nodded in agreement, saying: "Yes, I also think that Shen's idea is very good. Indeed, each region has the culture and history of each region, and forcibly instilling another culture may not be recognized, if You can distinguish between releases. I believe the audience rate will increase greatly. But if each shoe is designed separately..."
Shentong dispelled Xiao Jiale's doubts and said: "No separate design is required, the styles can be the same, but different color combinations can be designed according to the mythical character shapes in various regions. Even if it is troublesome, the color combinations can be exactly the same It’s okay to name the boots differently at launch."
　　Shentong's words made Gator and Xiao Jiale nod again and again.
　　 Don't underestimate the name, this is the first impression, and the meaning is completely different.
　　The reason why Shentong has such an idea is not without reason.
　　 When Li Ning signed with Wade, he wanted to open the international market.
　　However, several signature shoes are sold in China, but in foreign countries, the sales situation is very bad.
　　The contract signed between Li Ning and Wade was given at the price of an international contract, but it could only be sold domestically. Obviously, Li Ning suffered a great loss.
　　 popularity has not hit, and global sales are not good.
　　Why?
　　 actually think about it.
　　 What is the magic night of Wade's way, the blue dragon or something, people's American culture doesn't interest you at all.
　　 This is based on the domestic way of thinking, which is wrong.
　　Since the opening of the American market, we must think in accordance with the Americans.
　　 Even if you follow the lightning of Wade's "Flash Man", or even the green light of "Green Lantern", it may be more popular than Magic Night and Qinglong...
　　Shentong knows the potential of the Chinese market, but it cannot give up the international market.
　　After all, the 15 million reward clause also includes the reward clause for the global sales of personally signed sneakers.
　　Since there are reward clauses, we still have to take it seriously.
　　......
　　According to Shentong's suggestion, several Adidas accompanying legal personnel directly changed the corresponding contract content on site.
　　 was revised three times repeatedly before Shentong nodded and agreed to sign.
　　Adidas' director of marketing operations, Gator, was finally relieved.
　　Under everyone's attention, Shentong solemnly signed his name on the contract.
　　Shentong, Falcao, Gator, Xiao Jiale and others picked up champagne.
　　 "Happy cooperation."
"wish all the best."
　　 "Shred!"
　　......
　　In the intervening plan, Adidas' endorsement contract was finally settled.
　　According to the arrangement, Shentong will shoot his first endorsement advertisement this weekend.
　　The first generation of signature boots is also under intense design and development.
　　Adidas designers carefully measured Shentong's foot model on site.
　　 "Is this useful?" Shen Tong asked.
　　 "In addition to developing the most suitable shoes for your feet, we will also customize insoles to suit your exercise habits." The designer answered with a smile.
　　 So it turned out.
　　 It wasn't until then that Shentong understood why some stars took off their insoles when they took off their shoes and gave them to fans.
　　 originally thought that the stars did this because they were afraid that the taste of the insole would taint the fans, but now it seems wrong. This customized insole contains many personal sports data of athletes, which is a commercial secret.
　　......
　　 Suddenly, Shentong had a little anticipation for his new sneakers.
　　 He has never worn shoes specially designed for himself by international brands.
　　 It should be very comfortable to wear.
When 　　 left Adidas, Gator personally sent Shentong to the door.
　　 "Mr. Shentong, if you have any needs, you can come to us at any time, here is open to you 24 hours unconditionally." Gator said.
　　 "Well...Thank you." Shentong took the Adidas special car and informed the driver's home address.
　　......
　　 The car arrived downstairs.
　　 Entrance of the apartment~EbookFREE.me~Shen, don't forget the time we agreed to shoot the advertisement. The other party is a big coffee. You are still a newcomer. Don't be late. Before leaving, Falcao specifically told him.
　　 "Okay, David, don't be mother-in-law, I know." Shen Tong smiled and waved goodbye.
　　When Falcao left, Jefferson just came out of the room.
　　 Looking at the two large bags of Adi sports equipment stacked at the door, Jefferson exclaimed in surprise: "Shen, are these all given to you by Adi?"
　　Shentong nodded with a smile, said: "Yes, it seems that in recent times, our two sports equipment is not worrying."
"Great!"
　　 Jefferson immediately opened the boxes and bags and tried on his favorite sportswear, jackets and other Adi products.
　　 Just then, Shentong's mobile phone text message rang.
　　 [Dear Mr. Shentong, hello, your Citibank account is worth 7.5 million US dollars...Sender: Adidas Sports Goods. ]
　　 Seeing 75 followed by 5 0s, Shentong couldn't help feeling...
　　Do you think rich people are really happy?
　　 Yes, you can't imagine the happiness of rich people.
　　ㄟ(▔▽▔)ㄏ
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