Chapter 291: Explosive marketing advertising

　　 Locke Park is boiling.
　　 Today is a festival for the live fans.
　　 The cameraman, field affairs, security and other staff who had been hiding in the crowd of spectators immediately appeared and surrounded the five players.
　　 Andrew was excited like a child, his eyes were full of worship when he looked at Shen Tong and others.
　　 "Hey, buddy, I really like you guys!" Andrew happily stepped forward and held McGrady's hand, and said after a cordial hug.
　　 Adam also changed his appearance at the beginning. He was humble and humble like a primary school student. He even stuttered and his voice was much shy when he spoke.
　　 "Kay...Kevin, can you sign my sneakers?"
　　 Philip has been entangled next to Shentong and stayed on.
　　 "Shin, I like watching you play so much. The Knicks are so bad. You are the real king of New York."
　　 This hat is a bit big, but Shentong really enjoys this feeling.
　　 "Your nickname is "Hot Sauce", right?"
　　 "Yes, I am'hot sauce', but as long as you are happy, you can call it anything you want,'douban sauce','tomato sauce','Laoganma sauce','Nanshan sauce', whatever."
　　 The whole stadium is full of people, and the excited crowd is still pouring in.
　　 In order to protect the safety of the Adi Five Tigers, the on-site security guards pulled out a cordon of a safe distance and lifted out the table.
　　 The on-site attendant picked up the microphone and said to the crowded crowd: "Please keep order, wait in line on the right side for a while to enter the venue, and next is the autograph time for you, enjoy the close contact with the idols!"
"Wow!!!"
　　 The voice is full of people.
　　 Because the surprise came so suddenly, many people at the scene didn't prepare anything at all, but Adidas prepared 500 posters very intimately with Adi's logo and a photo of Adi's five tigers.
　　Shentong also specially brought five pairs of new personal signature sneakers-Hongjun, which will be drawn during the event, and the lucky ones will receive this prize.
　　 Shentong sat at the temporary table, watching the crowd on the opposite side.
　　 This battle is enough to catch up with the market before the new year in my hometown.
　　 In addition to the posters, many fans at the scene also found a lot of personal belongings and asked their idols to sign their names.
　　Some people came with basketballs, some came with T-shirts, and others took out their Adi sneakers.
　　 The bravest of the day was a female fan.
　　 "Shin, I'm a big fan of yours, can you help me sign the white rabbit?"
　　 After finishing speaking, the hot female fan stood on tiptoe, straightened her chest and leaned forward.
　　 Shintong blinked.
　　 "Are you serious?"
　　 "Of course, when you finish signing, I will get a tattoo right away."
　　"..."
　　 Faced with such avid fans, Shentong can only try his best to sign his name neatly on the soft spot.
　　How would they feel if Sister Hua and Lao Shen knew that their son's name would be tattooed on the chest of a young girl.
　　 Avril Lavigne should not have any comments...
　　 Forget it, after all, it's just a fan's wish.
　　......
　　 The advertisement and live event of Adi went very smoothly and even exceeded the organizer’s expectations.
The 　　 signature event lasted for 2 full hours before it ended in a sound of regret.
　　 Although some fans failed to catch up with the autograph event, they could still get a glimpse of the idol’s demeanor and heard from other fans the story that just happened on this stadium.
　　 That night, "Uncle Drew" and "Adidas Advertising" became popular online words in North America.
　　 This commercial went viral before it was broadcast.
　　 But because the fans who filmed are non-professional, and they don't know how to edit, these sporadic shots make the fans watching the video more ticklish.
　　 "Who are these old men? They are so amazing!"
　　 "I've never heard of the character'Uncle Drew' in Rock Park."
　　 "What's the matter with this lens, is it shooting a ball or a "ball", can the lens be stable, it makes my eyes dazzled...Tsk, really white..."
　　......
　　 Due to the extreme enthusiasm of the fans, Adidas had to advance the Christmas advertising plan.
　　 Three days later, the first issue of "Uncle Drew" meticulously trimmed by Adi officially logged on to major video websites and cable TV stations.
　　 For a time, Adidas's sign resounded through the United States.
　　 The slogan "No Brothers, No Basketball" has become a fashionable mantra among young people today.
　　 The recent heat of Adi has made Nike officials a little panic. They did not expect that Adi, who was on the verge of bankruptcy, would come back alive in a short time!
　　......
　　 Nike: Where have you been? If you haven't come to me for so long, I thought you were dead!
　　 Adi: I am dead, but you can't help but admire me.
　　 Nike: Why should I obey you?
　　 Adi: Because I'm alive again!
　　 Nike: I took it.
　　 Adi: There are many things in this world that you cannot think of.
　　 Nike: Why should I serve you again?
　　 Adi: Because we have returned to the first group in North America and even the global market!
　　 Nike: Wow, I’m really convinced of you, I’ve fallen to the ground, you’re really good!
　　 Adi: I do not want others to say that I am OK, but to tell others that I will get back what I lost!
　　 Nike:...
　　......
　　 In the 1960s or early 1970s, Adidas was almost a unique giant in the sports field.
　　 It is a brand of a German company and a pioneer in the production of light running shoes for competitive athletes.
　　 At the Montreal Olympics in 1976, 82% of track and field winners wore Adidas brand sneakers.
　　 At that time, Adi was the spokesperson of the sport. UU reading www.uukanshu.com
　　 In the 1970s, as more and more people participated in sports, the sports market was also constantly expanding, and more and more capital began to enter this market.
　　 A large number of fierce competitors began to emerge: Cougar, Brooks, New Bruns, Tiger, etc.
　　 Among them, Nike, with its "sandwich biscuit sole" program in 1975 and its continuous development in the jogging market, has gradually become one of the world's double giants with Adidas.
　　 In the 1980s, under Nike's fierce market impact, Nike, who was not enterprising, gradually became a "lag behind", and its market share began to be eroded by Nike.
　　 In the 1990s, Nike’s products have dominated the basketball and youth markets, and sports shoes have entered the fashion era.
　　 At this time, Adidas' global market share is only a poor 4%.
　　 But fortunately, they changed their thinking in time and learned the painful experience and lessons before. They fought back and fought back several beautiful turnarounds.
　　 The competition between Adidas and Nike has reappeared again.
　　......
　　 The day after shooting the commercial, Shentong boarded the plane to Philadelphia to join the team.
　　 After a day off in Philadelphia, they will challenge the Philadelphia 76ers away.
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