Chapter 231: Shoot a promotional video


The source of water is the flagship product of Tianyi Group.
Although Xiao Yunyun received nearly two billion orders on the opening day, this is far from the goals of Lu Yi and Xiao Yunyun.
It is necessary to mention the popularity of Water Rhyme and expand its influence. Therefore, the promotional film must be released as soon as possible, so that it will attract more people's attention and attract more agents.
Shen Xinger is an international superstar. She has never made a promotional video for a company before. For the first time today, in order to show enough sincerity, Xiao Yunyun added another 20 million to Shen Xinger on the 30 million endorsement fee given by Zhao Qingsi. At the same time, he also invited Ma Xiaotie, a very good director in the industry, to come and shoot.
Ma Xiaotie is a middle-aged man in his fifties. He is not tall and likes to wear baseball caps. When Lu Yi and the others arrived at the studio, Ma Xiaotie was sitting on the chair with his legs up and instructing the staff to play with the equipment.
Xiao Yunyun briefly introduced Shen Xing'er and Lu Yi to Ma Xiaotie. To Lu Yi, Ma Xiaotie only nodded slightly, which was regarded as a greeting, and then discussed the shooting idea with Shen Xing'er.
Although Shen Xinger is in the entertainment industry, he has always developed in the music world. He is obviously not very familiar with Ma Xiaotie. When Ma Xiaotie was talking, Shen Xinger kept nodding.
Lu Yi seemed to be ignored by them.
Lu Yi is now like an outsider, and no one pays attention to him standing aside. This is mainly because Xiao Yunyun didn't tell everyone when he introduced him just now that Lu Yi is the boss of Tianyi Group.
Lu Yi didn't care either, after all, he just came over and took a look.
After discussing with Shen Xinger and Xiao Yunyun, Ma Xiaotie said to the makeup artist: "Take Miss Shen to make up and change clothes."
"Ok."
By the time Shen Xing'er came out again, half an hour had passed.
Fortunately, Xiao Yunyun was with him to chat, otherwise, Lu Yi would have fallen asleep.
Shen Xing'er took off the long skirt she had worn before, and put on a strapless gown. The size was right, with exposed collarbone, white shoulders and tender waist and hips, which made Shen Xing'er look like he was attending a banquet. Ladies.
Ma Xiaotie said: "Our first set of photos, what I designed is the high-class celebrity series. The consumer groups of your products are mainly aimed at high-end people. The modern high-class society is matched with the charm of water, which is both high-grade and It can give people a strong sense of picture. In this way, it can make the audience more impressive."
Ma Xiaotie is an expert in this field. When he talks about his profession, he talks endlessly and expresses his unique opinions.
"Miss Shen, you go to the background wall, yes, that's it. Get your hair down a bit, bend down, hold the long skirt in your left hand, turn your head, it looks like someone is running..."
Ma Xiaotie instructed while letting photographers take pictures.
Because Shen Xingchen has lived under the spotlight for a long time, she naturally performed this kind of action in accordance with Ma Xiaotie's request.
Soon, the first set of shooting was completed.
"Lu Yi, what do you think?" Xiao Yunyun asked Lu Yi while watching the shooting scene.
"This is not what I want."
Lu Yi directly expressed his inner thoughts.
"Be specific."
"I think it highlights the background of the upper class and dilutes our products. Our water rhyme is a beauty product, but the main effect is to remove scars. He did not highlight the special features of our products. ."
Lu Yi thought for a while, and said: "Also, I think it is not good to set the background to the upper class. Our products are now on the high-end, but in the future, more of our markets will be the low-end. There are only more people. If we can afford it, we can make more money."
Xiao Yunyun nodded, and said to Ma Xiaotie who was busy, "Director Ma, please stop first. I have some thoughts I want to exchange with you."
People who are engaged in art may not have great abilities, but their tempers are definitely not small.
Suddenly interrupted by Xiao Yunyun, Ma Xiaotie was very dissatisfied, even if Xiao Yunyun was his employer.
Ma Xiaotie yelled "Ka", stopped his work, walked to Xiao Yunyun angrily, and asked: "Mr. Xiao, what else do you have? Do you know that you interrupted me like this? It will affect my inspiration and shooting progress."
"Sorry." Xiao Yunyun apologized: "Director Ma, I would like to ask you to listen to my friend's suggestion."
"Just him?"
Ma Xiaotie’s eyes fell on Lu Yi’s body, and just for an instant, he turned his head away and said,
He’s a layman, what do you know? Mr. Xiao, if you really have any suggestions, please ask a professional to follow. I talk."
"Anyway, what we have is time, it doesn't hurt to listen to it." Xiao Yunyun said.
Lu Yi had a smile on his face without any angry expression. He knew that the reason Ma Xiaotie despised him was because he had not yet been recognized and respected by Ma Xiaotie.
In this world, if you want others to recognize you, there are only two ways, one is to let others see your ability through hard work, and the other is to step on others directly.
Lu Yi obviously has no skill and let Ma Xiaotie know what he is capable of. Therefore, he had to say directly: "Director Ma, you are very careful in shooting. This high-class celebrity series is also very beautiful, but I don't think it is very good. Highlight the advantages of our products."
Lu Yi's words are very euphemistic, after all, they do things for themselves, and he doesn't want to offend him too hard.
Ma Xiaotie was very upset when he heard Lu Yi's words. He felt that Lu Yi was deliberately making trouble for him, and said with a green face: "What do you know? Are you the director, or am I the director?"
"Of course you are the director. Although I don't know the techniques of shooting, I am the audience." Lu Yi said: "Our promotional films are ultimately geared towards the audience. The audience's eyes are discerning, good and bad. , The audience can tell at a glance."
Lu Yi said: "No one knows the special effects of Water Rhyme better than me. If you follow your current shooting method, Water Rhyme is at best an ordinary beauty product. Even if there is publicity by high-class ladies, I can only tell Everyone, this is a high-end product, and what I need is a distinctive effect that must make the audience’s eyes shine and be deeply imprinted in their minds."
Be different and brighten up. Are these things you want to have?
However, what Lu Yi said also had some truth. Although Ma Xiaotie was angry, he still asked, "For example?"
Lu Yi said: "For example, an advertisement like melatonin: If you don't accept gifts this year, you will receive melatonin. It is simple and easy to understand."
puff--
Ma Xiaotie smiled directly.
Nima, a high-end beauty product, wants to make an advertisement like melatonin, right?
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