Chapter 69: Episode [069]: Is the whole world crazy?

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After discussions, Zhong Cheng and Terry Walch are still ready to accept the sponsorship of Emirates.
Because the contract issued by Emirates is indeed the best of the three, giving the most money, and the most significant increase in the price after Leeds United's promotion. Emirates has issued a four-year contract to Leeds United, A £ 3 million sponsorship fee is given to Leeds United every year.
If Leeds United rises next year, Emirates will raise its price to 5 million pounds per year.
This price is actually very good, and now some Premier League teams have sponsorship contracts for chests of less than 3 million pounds a year.
As you can see, in January 2001, Emirates and Blues Chelsea signed a four-year sponsorship contract and received Chelsea's jersey chest advertisement. At the time, they signed a four-year £ 24 million contract, or £ 6 million per year.
Teams like Chelsea are only 6 million pounds a year, and Emirates is able to give Leeds United a £ 4 million annual sponsorship fee.
Of course, Chelsea's £ 6 million contract was signed more than three years ago, which is very different from the current sponsorship market. The contract between Chelsea and Emirates ends this year. Before that, they only started negotiations. Emirates wanted to continue to renew the contract, but the Russian rich Abramovich's entry into Chelsea brought a crazy signing. With a lot of exposure and attention, the popularity of Chelsea team also suddenly increased.
This season, Chelsea brought the Champions League coach Mourinho and continued to invest wildly in the transfer market, gaining unprecedented attention. Chelsea is naturally not satisfied with the £ 6 million sponsorship contract this year.
Chelsea's asking price is too high. Although Emirates has money, it is unwilling to become the overbearer, so Emirates has abandoned its contract with Chelsea. They hope to find a new cooperative team in England. It is said that Arsenal, Everton and so on The teams are in their sights, but these teams still have contracts.
At this time, they saw the Leeds United team with a very high exposure rate, and the results of Leeds United were very good. The upgrade should still be very possible, so they turned to Leeds United to discuss cooperation.
During this period, Chelsea announced that they would reach a cooperation with South Korea's Samsung Group. Samsung Group and Chelsea signed a five-year £ 50 million jersey chest advertising contract, which means that Chelsea will receive 10 million pounds per year. Contract, which also became the Premier League's largest contract.
You must know that the first major jersey chest advertising contract in the Premier League belonged to Manchester United. Vodafone gave Manchester United a contract of 36 million pounds for four years and 9 million pounds per year.
Liverpool and Carlsberg's chest advertising is currently 7.5 million pounds per year. It is said that Liverpool will soon renew the contract with Carlsberg. The sponsorship fee will reach about 9 million pounds per year.
So, for now, it's pretty good that Emirates can give Leeds United this Champions League team a £ 3 million contract per year. And after Leeds United's promotion, their contract will reach 5 million pounds per year. This contract is very generous, which is definitely more than the peak period of Leeds United's year.
Of course, this is mainly because sponsorship fees are rising every year. Maybe now looking at the £ 5 million annual contract is very good, but after two years, you will not think so.
However, Zhong Cheng remembers it very well. In a few years, the chest advertisements of the giants will be 20-30 million euros or pounds a year. For now, it is simply super sky-high prices.
In addition, Zhong Cheng also learned that Emirates originally planned to sign with Arsenal. The contract between Arsenal and O2 will not end until the end of this season, that is, it will go next summer. Emirates thinks it has been too long.
It is said that the original contract that Emirates had to offer Arsenal was a £ 6 million contract per year. It seems that the contract of Leeds United is really very, very good. It has to catch up with many Premier League teams.
Facing such a lucrative contract, Zhong Cheng and Trevor Birch naturally would not disagree.
In fact, Zhong Cheng is also very clear that Emirates has issued such a high sponsorship contract to Leeds United. One reason is that Leeds United is one of the most topical teams in the British mainland. Its exposure is very high and its youth is very young. The impact of the storm has not been completely closed, and the influence is not bad. The second reason is the existence of Zhong Cheng's topic. They have seen Zhong Cheng's hype, they are very optimistic about Zhong Cheng. They will not regard Zhong Cheng as a The lunatic, the third is the Chinese market behind Zhong Cheng.
Emirates has done a survey. Now Leeds United is very hot in China. Originally, Leeds United had a large number of loyal fans in China. Now Leeds has a yellow-skinned chairman and coach with a Chinese background. This is natural. It has attracted countless attention. Although there are almost no TV stations in China that broadcast the Championship, it does not prevent everyone from paying attention to Leeds United.
So, for all these reasons, Emirates has awarded Leeds United with such a generous contract.
To be honest, Emirates is also a bit of gambling now. They are betting that Leeds United will upgrade the Premier League in the past two seasons. Only after upgrading the Premier League will their investment get the return they want.
And Emirates has money. They have been profitable for more than ten or twenty years. What money do they have?
The money invested in Leeds United is nothing more than a scum.
In the end, Leeds United reached an agreement with Emirates and signed the four-year contract.
Originally, UAE's Maxim was prepared to attend a press conference signed with Leeds United, but his flight was delayed and he had to abandon this plan.
The next day, Leeds United held a press conference, announcing that the team and Emirates had officially signed a contract, and Emirates would become the chest sponsor of Leeds United ’s heart.
At the press conference, Zhong Cheng and Emirates chief, Abdullah Barney Hashem, showed off the new Leeds jersey. The new Leeds jersey will be printed with an Emirates advertisement [ Fly · Emirates], Fly is in the middle of the top, and Emirates is the bottom line.
This chest ad is now on Chelsea's chest, but after January next year, Chelsea's chest ad will be replaced with Samsung's ad.
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The signing of the contract between Leeds United and Emirates has caused a great sensation in England. After all, Leeds United is now a Premier League team. Their chest advertising contracts are even higher than some Premier League teams, and they are almost even straight. Chasing the Arsenal team, this is not expected by everyone.
Numerous media outlets are reporting this, exclaiming that the world has changed.
These media reporters all claimed that Emirates had made a very bad deal, and they threw a lot of money into the water and hit the water.
Bradley Wilson even claimed that this was the worst business investment of the year. Perhaps next year, we will only see Emirates' chest advertisements in the English League.
Bradley Wilson is really ironic, humiliating Zhong Cheng severely.
Bradley Wilson also claimed that this time the head of Emirates was simply a lunatic, and he actually reached a cooperation with Loya, a lunatic, which is beyond the understanding of normal people.
Bradley Wilson also suggested that we should now be able to mourn for Emirates. Of course, maybe people don't care at all about this money, but this has brought a very great reputation loss to Emirates, and this investment is simply a failure.
Gerald Krasner was very jealous. Why didn't he encounter such a good thing when he was at Leeds United? The lunatic, Loya, was awesome. Damn guy, sooner or later you'll finish Leeds United, Gerald Krasner curses Zhong Cheng.
Countless people in the British mainland did not understand this scene, exclaiming that Emirates was crazy.
Of course, this is also causing a lot of upset in the Premier League team. Why is there a chest sponsor of an English Premier League team more than our Premier League team? Are Emirates people stupid? Why don't you find us, you have to find a British Champions team, but also a British crazy team led by a lunatic? Even no, next year will be the English team.
The managers of these Premier League teams have also come out to ridicule Leeds United, sarcasm Zhong Cheng and express their views. But that sour smell couldn't be masked, and jealousy was a disease.
Zhong Cheng responded to these Premier League teams like this: "Ejealousness is a disease. If you continue to treat, you can't stop the medicine!"
This moment was annoyed by countless Premier League clubs, attacked Zhong Cheng one after another, and they used some small means to promote the situation, and once again pushed Zhong Cheng to the forefront.
At this time, Apdullah Barney Hashem, the person in charge of Emirates, stood up and said, "We signed the contract with Leeds United States after careful consideration and detailed In our assessment, we believe that Leeds United is a very promising club, and the club's owner and coach, Mr. Zhong Cheng, is a very talented person. We firmly believe that in the next two years, the Leeds United will lead his Promoted to the Premier League. "
Abdullah Barney Hashem continued: "We believe in Mr. Zhong Cheng, and Mr. Zhong Cheng will not let us down. And this is only part of our investment in Emirates. Recently, we, Emirates There will also be cooperation with more teams. We at Emirates are a company with great ambitions. We will not let everyone down! "
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To be honest, Emirates is very satisfied with the signing of Leeds United. They have just signed a contract with Leeds United and their Emirates name has been mentioned by countless people and appeared in newspapers all over the world. The publicity result is very satisfactory.
Although everyone talks about Emirates now, there is not much good news. But most importantly, countless people around the world are talking about Emirates now, that's enough!
Emirates is satisfied with this cooperation. Of course, they also hope that Leeds United can upgrade from the Champions League as soon as possible, so that they can get more returns for Emirates.
Of course, they can't decide whether they can upgrade to Leeds United. Now they can only expect that Leeds will have good results and be able to upgrade from the Champions League.
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With the signing of the Emirates deal, Trevor Birch immediately dealt with Leeds's new jersey. In the upcoming fifth round of the Champions League, Leeds will play in the new jersey.
After the jersey was ready, Zhong Cheng started preparing to go away.
In the fifth round of the Champions League, Leeds United will go to Sheffield away to play against Sheffield United.
Leeds is only 55 kilometers from Sheffield, less than an hour by car. The Leeds United club departed the same day and went to Sheffield to compete on the same day.
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