Chapter 386: Rating Avalanche!

After updating the gossip posts, the Cape Forum Forum v re-opened a new post [On the rationality of reality show programs], the article said: "The reality show, the show should be real people. If you invite actors to perform, Let ’s go to the movies, what other reality show? Do n’t treat our audience as fools in
Swap Life
. These little actors are full of loopholes and all flaws. How can you convince the audience? Even if you can remedy afterwards, justify yourself, We can still spray you as an obscene excrement, because your director's practice is too bad, too extreme, too mean! "
There are too many forum netizens responding below, without exception, all support the forum v, and oppose the director's approach.
"In order to improve the ratings, the director proactively intensified conflicts and deliberately created conflicts. This is disrespect for children. This is a violation of human nature. The producer's approach is quite disgusting!"
"We want to see the real change! You obviously can make the picture more refined and make the atmosphere a bit more gentle, but you have chosen simple and rude, using violence to attract people's attention, and indulgence to spread tyranny, which is in line with the core values ​​of society. Against it! "
"The 50-minute show, with 10-minute commercials, I only saw a bunch of unregulated scums destroying me. I didn't see where I was touched at all, and my mind was very blocked!"
"This show is too ugly, watching these ignorant children spread themselves, I might as well watch Hong Kong Hey Tao movies."
"It's disgusting!"
Netizens scolded "Exchanging Life" and did not forget to move Yang An out for comparison. They really answered that sentence. Without comparison, they never knew the gap between themselves and others.
"After watching Yang An's" Deformation Meter "and then watching this crudely produced program, I really feel that the quality of the producer and the producer is completely different. The level of the director and the director is millions of miles away. Good films and bad films can be seen at a glance I can tell!"
"That's right! The show is a person, Yang An is positive, so" Deformation Meter "looks full of positive energy. This Zhu Xiaoming was famous for walking away, missing points, selling and thighs, and then followed the reality show , Went to Sanya to shoot model swimwear, wasn't it also approved like a dog? Just this insignificant guy is the director, so "Swap Life" looks full of negative energy! "
"It turned out to be this guy! Fuck, I still talked about his show a few times. You shoot the yellow show and continue to shoot. What do you play deeply and explore what is 'human nature'? Without people, I can barely talk to you. Just talk! "
"Zhu Xiaoming, what is this person? Didn't you take a closer look? The four traditional giants jointly produced it. Who is in it? [Qiyun Entertainment]! Oops, I don't know if I would say this, would someone check the water meter? afraid……"
The Cape Forum has all skinned the production team of "Swap Life", especially director Zhu Xiaoming, producer Guo Xingyang, Zhao Ke, and others. When the skin was finally picked up on Zhao Ke, the previous [Qiyun Entertainment] hand-eyes, the whole network may be Only the Cape Forum remembered it and dared to discuss it. For a time, the online dissatisfaction grew even louder.
The blockage of "If You Are the One" is always a pain in the hearts of the Chinese television industry, public opinion, entertainment industry, and ordinary people. Everyone is angry at this, but it is a scar that I dare not reveal!
The show is the person, and this sentence is true.
After careful analysis by netizens, the gap between the two shows became more and more obvious.
An analysis post was opened next to the Cape Forum, dangling from a technical perspective: "First of all, the lens is dazzling. You can't learn the Hollywood blockbuster like" Swap Life ", and then you can learn to stabilize the shooting technology for a few years. ? Look at the photographers of other people's "Deformation Meter", which is also shot on the shoulder. Why aren't the lenses shot by others dazzling? "
"There is still a sense of picture! Yang An's program style is generally neutral and warm, and there are many beautiful scenery in the lens, which dilutes the sadness of the poor mountainous areas, even the clay houses, sheep pens, pig pens, and shots. It was also made into a cute style by post-production. For "Swap Life", I went, it was really simple and rude! Except for the beep, do you have any post-production staff? "
"Yes, yes, yes! I said why it looks so responsive, and there is another editing problem. The 40-minute feature film of" Swap Life ", which is displayed 5 days a week, is a total of 200 minutes. It took a week to shoot, but Yang An shot After half a month, the final cut was 90 minutes. What is irrigation and what is refined is clear at a glance! "
"So more than 16 million and 258 million, this is the gap!"
"Earning cabbage money, huh, operating in the heart of the world, but also expected to be higher than the sky, plagiarism is the level of drawing cats to tigers, this" Swap Life "is really too much for it!"
Zhao Ke looked at the comments on the Internet, and his heart was cold.
He finally understood what Guo Xingyang was worrying about, and this was also the thing he was most afraid of. Yang An's show was preconceived, which gave viewers a mindset and immediately devalued his show.
What technical analysis and content comparison are all shit, if there is no Yang An's stick, he will definitely be a hit!
Seeing the data of the first issue of Life Exchange last night, the highest instantaneous ratings were 1.9% and the average ratings was 1.2%. This data made Zhao Kehuo furious: "Director Li, are you right? This is the first episode, the highest and How much does the average differ? "
"Mr. Zhao, don't be discouraged. At least our premiere broke through 1.2%. There are four days left, right?" Deformation Meter "is finished, OK? Besides, the highest ratings may be the inertia of watching" Gold Medal Mediator " What about different crowd positioning! "
Director Li of the projection department of Zhongjing Television comforted Zhao Ke and handed a cigarette by the way.
Looking at the data sheet, Zhao Ke turned to the detailed graph on the second page, his brows were very dead: "Director Li, that's not right, it's not the reason for inertial viewing! Why does the ratings drop by 30% in 20 minutes? 20 minutes……"
He tried hard to remember that at 20 minutes, it happened to be a click-point advertisement. At that time, the three children had just been introduced, and then the ratings dropped sharply from 1.75% to 1.%. What happened?
For a moment, something in the technical posts of the Cape Forum appeared in his mind. Did the audience really not like to watch his show? No no no, absolutely not like this, these are their original things, the conflict is so big, so hot, how could he lose to Yang An? There must be something wrong elsewhere, yes, it must be!
The authorities were confused. Zhao Ke was so confident that he did not even realize the seriousness of the problem.
The highest is 1.9%, with an average of 1.2%. Once you enter the advertisement, the audience rating instantly drops by 30%. This is very simple. It means that after the advertisement, the program has collapsed into a dog. In the end, it is likely that the audience rating is only about 0.6%. This is an avalanche. !!
A show made like this, without self-reflection, can only show that the producer has a bag.
Because the contract has been signed, even if there is a tear in "Exchange of Life", the season must be finished. They prepared the second material at the end of September. At the beginning of October, the third and fourth materials have been released one after another. When they returned, they became arrows that tightened their bows. They only advanced and there was no retreat.
On the first day of the Internet, only the forum responded the fastest and scolded.
Followed by Weibo's self-media response, some pioneers made it clear that they did not like "Exchange of Life", prefer "Deformation Meter", and praised Yang An.
Zhao Ke's big heart didn't take it seriously. He thought that as long as there were comparisons between two similar programs, someone would like this and some people liked it, and he did see that many Weibo users said that "Swap Life" was good, and the audience would I like to see how the little farts fight with their parents, how they shy, and how they destroy.
Guo Xingyang lacks interest, has long ignored the matter, and even the organizers have lost their fighting spirit. The opinions of the four companies of the Avengers have not been gathered at all. As a result, the new decision maker Zhao Ke is often blindfolded and cannot see the complete The big situation ~ EbookFREE.me ~ The next day, "Exchange of Life" continues to play, this time, no one is competing with them for the audience!
Zhao Jing was in the operating room of Zhongjing TV, and stared at the ratings image displayed on the computer.
The data came five minutes later, and 1.3% of the broadcast started. Zhao Ke took a breath, and Director Li next to him laughed. "Look, Mr. Zhao, let me just say, the first broadcast is 1.2%, so the ratings are okay. , It must be a steady rise! "
"I'm worried too!"
Zhao Ke's tense spirit finally relaxed a bit. He really cares because the ratings of the other two programs are not very high, only about 1%. I can only say that I can barely break the cost, depending on whether the subsequent programs can Continue to maintain high quality, can word of mouth be up, "Exchange of Life" carries too much hope for him, absolutely nothing can happen!
Zhao Ke sighed: "This year, it's too difficult to make a TV program. You can't make a mistake at all. If you don't pay attention, the audience rating will drop, and the audience will not buy it and choose to watch other programs."
Director Li laughed with a smile: "It ’s the same for TV stations. The competition is too fierce. A set-top box costs 360 yuan a year for an average family and can watch 122 stations. What is the concept? The starting point is to go down by 1%, the more you improve It is to suppress other programs more strongly, unless it is the kind of anti-sky program that exceeds the average strength too much, and programs that can truly reach more than 1% are all good programs! "
Zhao Ke shook his head: "Business is not easy to do!"
The two chatted for a few minutes. The real-time data was obtained from CCTV's large database with a delay of several minutes.
The show has been on for 10 minutes, and Zhao Ke suddenly realized that something was wrong!
The ratings index, just like the first few days of the stock market fusing mechanism, has plummeted, showing no signs of rising! (To be continued.)