Chapter 1494: Marketing Master

Capital city.
As Li Dong's voice fell, the headquarters moved.
Someone looked solemnly and said: "The voice version of WeChat will definitely have a huge impact on our short message service, including voice call service!"
"Yes, we can't let WeChat survive, otherwise the trouble will be big!"
"It's nice to say that it won't impact the phone call market. How can the emergence of voice features not impact."
"Mr. Wang, you can't wait any longer ..."
There was a lot of discussion, and Wang Jianzhou coughed lightly, and then said lightly: "How to suppress them?
Now it's live broadcast, and the world knows it.
At this time, the only thing we can do is to make technological breakthroughs and expand other channels ourselves.
The era of mobile Internet is officially here!
Everything Li Dong is now promoting is not necessarily a bad thing.
At least, 3G users will increase at the fastest rate due to his promotion.
Traffic revenue, other value-added revenue, perhaps, will not be lower than traditional voice and SMS revenue?
Before things are finalized, make decisions in a hurry, which is not what we should do. "
"But if WeChat becomes bigger and stronger, we won't have a chance ..."
Wang Jianzhou suddenly hummed: "Worry about opponents becoming bigger and stronger, this is not the mentality that large enterprises should have!
The stronger the enemy, the better!
This is also a test for us, including the government, and we are happy to see it done!
The application and development of new technologies to break the barriers of traditional industries, including breaking the monopoly of some industries ... all the government wants to see! "
As soon as these words came out, everyone was speechless.
Does the government want to see the industry monopoly break?
miss you!
3G license is a proof!
As the invincible giant of the previous telecommunications operator, China Mobile and Unicom are not mobile rivals.
But because of 3G, mobile costs hundreds of billions, not to mention, the user experience is not too good.
If it is not to cooperate with a distant place, to promote the mobile service from a distant place, China Unicom and Telecom will join forces to seize some of their users, that is inevitable.
Why doesn't Wang Jianzhou want to struggle with Li Dong too much?
Why don't you mention the voice version on a phone call?
Some scruples, that's for sure.
But the key is also that the object of the distant cooperation is them, not Unicom and Telecom!
Because in the distance, they may increase tens of millions or even hundreds of millions of 3G users to help mobile continue to consolidate the position of the industry leader. Is this not understandable by Wang Jianzhou?
Mobility is now trying to suppress the distance, and the other two will choose to cooperate.
This is very likely.
Wang Jianzhou is too lazy to talk about it, can't these people present really not see it, but just like Li Dong said, he has nothing to do with it.
I want to catch everything, I do n’t want to eat anything, I just want to buy cheap, how can there be such a simple thing.
There must be losses, and ultimately it depends on the pros and cons.
As long as the benefits outweigh the disadvantages, what about the impact?
What about lower revenue from voice calls and SMS?
At this point, Wang Jianzhou understands clearly, and many people understand, depending on how you choose.
...
Moving here, because the pros and cons are temporarily unknown, no decision has been made.
Shenzhen.
Ma Huateng took a deep breath, staring at the screen and said: "Wechat is over!"
Zhang Zidong looked heavy and bitterly said: "There is still a chance ..."
"How many days?"
"10 days, 10 days is enough ..."
"10 days, how many WeChat users can you expect after 10 days?" Ma Huateng asked again.
Everyone is speechless, the distance is not Xiaomi.
Xiaomi has no user base, and Lei Jun is not Li Dong.
Li Dong once live broadcast, on a single platform, can attract millions of users to watch, in 2009, no one can surpass.
With hundreds of millions of old users in the distance, how many users can reach WeChat in 10 days?
This question is not easy for everyone to answer.
Ma Huateng did not hide, and laughed at himself: "30 million, I think the difficulty is not too big, there may be more.
Especially the few small things he said before, did you understand?
Download WeChat, don't consider the traffic issue, he will talk to the operator and send it back.
OL mobile phones will cut prices again.
Download a WeChat to your parents, and you can communicate and communicate ...
You see, he started again ... "
When everyone heard the words, they immediately turned their eyes to the screen, and they saw Li Dong with emotion: "It's not easy for parents. They usually make a phone call.
No problem, we have 30 million OL customized machines.
The traffic cost is very low, and it is hardly costly.
There is also WeChat software on it, you don't need to download it, just log in with your phone number.
You and your parents add friends and chat a few words when you are free.
The appearance of the voice version, in fact, my original intention is to serve the elderly all over the world.
Some people say that WeChat is positioned at the white-collar level and at the elite level, wrong, wrong!
Is Li Dong like that?
Do I promote WeChat to serve you?
I am not serving you, I am serving these middle-aged and elderly people, so if you are frugal, you must buy an OL customized machine for your parents.
Of course, you can also buy one yourself, and there are discount packages for the whole family.
Get up early and greet you on the way to work, and do n’t forget to talk to your parents and family when you go to the toilet.
By the way, wechat still has many functions.
Everyone should know that the red envelope function is available on WeChat.
Why send a red envelope to your parents? Why not give a red envelope, not for fun, but for convenience.
Because WeChat, like Wanhua, has a code scanning payment function.
Parents are not allowed to spend money on buying vegetables. They go to the vegetable market to worry about a few cents and a few cents.
You usually send a small red envelope, dozens of bucks, on WeChat is also placed, simply go to buy a la carte, buy something to eat well.
Look at my operation, this is the counter of the supermarket in the distance ... "
...
In the live room.
There are many dishes in Li Dong's hands, which are real dishes.
Holding the food, Li Dong smiled and said: "It is fun for many middle-aged and elderly people to visit the supermarket in the distance. It is convenient to buy and buy vegetables by the way.
And payment is even more convenient.
While you are sending red envelopes, your parents are carrying the vegetables to the counter without having to pay for it. You can open the QR code of your mobile phone or scan it yourself. Just scan it.
And after sweeping, there can be red envelopes.
As many as dozens to hundreds of dollars, and as little as a few cents, you can buy some delicious food.
In the future, Yuanfang will promote the WeChat scan code payment service throughout the country, which is actually the Wancao scan code payment service.
However, many people are not too familiar with Wanhua. In addition, when you are chatting, you do n’t want to open another client, which is troublesome.
Now it ’s okay, while chatting, you do n’t have to switch, just pay with WeChat, which is more convenient.
I once said that in the near future, you don't need to bring a wallet or even cash when you go out. This is not a lie.
In the future, we will work with bus companies, subway companies, taxi companies, major shopping malls, major tourist attractions ...
Wherever we need to spend money, we will cooperate and promote!
Why pay?
What a hassle!
Scan code!
WeChat scan code, million cartoon scan code, PP can also scan the code, I will open the scan code service on Weibo some day, and also add it to the remote mall.
Anyway, as long as you use a remote software, I will provide you with a code scanning payment service.
You can take a taxi or take a bus. While chatting with friends and relatives, take three seconds and scan the code once. Everything is solved!
The current WeChat is not yet the final version.
I'm afraid everyone hasn't run out of good stuff for a while and it's wasted.
Take your time, and after a while, we still have good things to roll out.
However, I absolutely believe that these are the only things that should be satisfied.
So, there is nothing to wait for, now 9 o'clock, everyone should download the download.
It ’s okay without a smart phone. I think it ’s too late to buy.
What are you afraid of, go to the Yuanfang Mall, order now, and I will deliver it to you before noon tomorrow.
In the afternoon, you can play WeChat.
Our remote mall, first-class service, first-class quality, and first-rate logistics speed!
Maybe, some are close to the storage center, you place an order now, and half an hour later, you will get your mobile phone, and I do n’t tell lies.
As long as the local supply is sufficient, you can't get it within half an hour, find me, I will give you free!
Of course, it depends on the distance. If you are more than 30 kilometers away from the storage center, or if you have no inventory, do n’t run this against me.
Our courier team is now ready to go.
Is there an order now?
I will live stream for another hour, and wait to see if anyone gets the phone right away.
Once you get it, you can use the new version of WeChat.
And friends who got their mobile phones at the end of my live broadcast can send a message on the screen. I would like to see how fast our express is!
The first one was issued and confirmed, but there is a big prize. Do you want to give it a try? "
As Li Dong's voice fell, in the live broadcast room, Liu Hong said softly: "Outsiders say that Li is always a marketing master, this is indeed true!"
Everyone nodded.
A live broadcast, a few simple words, WeChat, Mankato, Distant Mall, OPPO mobile phone, Distant Express, Distant Supermarket, PP video ...
Li Dong's industries are almost taken by Li Dong, and they are also related.
From WeChat, everybody went to the mall to order a mobile phone, and went to the supermarket to scan the code to pay, Li Dong naturally said it.
At this time, Li Dong still talked.
After chatting a few words, Li Dong suddenly said: "8 million?
So fast?
You ’re not afraid of my bad debts. It ’s really downloading. I ’m just kidding. The download of the new version of WeChat will take a lot of traffic. I wo n’t make it up for you.
Forget it, let me make up for you.
In addition, while I haven't reached 10 million users yet, I will not be broadcasting for the time being. Idle and idle, how about playing a small game with the big guy? "
A large amount of approval in the barrage area, I also hope that Li Dong can play a new trick.
At this time, Li Dong laughed a bit treacherously.
Seeing this expression, many people suddenly felt cold in their hearts, and they all murmured, has nothing to do with me?
...
Lin'an.
Ma Yun rubbed his nose and muttered: "I'm far away from him, it shouldn't matter to me."
Everyone nodded quickly, what has to do with you, you think too much.
...
And Ma Huateng of Shenzhen City frowned. Suddenly, he tossed the phone in his hand abruptly and got up and said, "Party!"
Before he adjourned the meeting, Li Dong on the screen laughed and said: "I now enter Ma Huateng's mobile phone number. I conclude that he has registered 100% of the WeChat account and has also downloaded the latest version. He is watching the live broadcast.
Everyone is optimistic, I add his friends, if he does not add me, he is guilty.
If he adds me, I will chat with my little brother, let everyone see the function of the voice version, and send him a red envelope to appease him.
Going back, my little brother can use the red envelopes I sent to buy a few packets of tissues in a distant supermarket. Don't cry too badly. "
After speaking, Li Dong quickly entered Ma Huateng's mobile number, and then he was surprised: "I'm going, I really registered WeChat with my mobile number, silly!
I'm just kidding, my little brother, your IQ ... forget it, it won't irritate you.
Do n’t hide it, man, it ’s more atmospheric, add me a friend.
Did n’t I sign up for Wechat too? I ’ll still advertise you during the live broadcast. You can add me as a friend and give me a try of new features. Do you think it will work?
No, I'll try Ma Yun. The guy must have registered ... "
Li Dong continued, but Ma Huateng gritted his teeth and said fiercely: "You are cruel enough!"
Zhang Zidong said angrily: "Don't take care of him!"
Ma Huateng took a deep breath and said: "There is a difference in chess, I just forgot this."
He just held his mobile phone and wanted to experience the latest version of WeChat for the first time, so he bound his mobile phone to register.
Under normal circumstances, they use the company's mobile phone and number to register for trial.
Now discovered by Li Dong, and talking about it in the live broadcast room, if he ignores it, it is also a blow to morale.
Seeing him picking up his phone, Zhang Zidong suddenly said, "Pony, I still don't know if I forget it."
It's not that Zhang Zidong doesn't understand Ma Huateng's choice. The key is that he is very worried that Ma Huateng's mouth is not as good as Li Dong.
Not to worry, but to the fact that Ma Huateng is not as capable as Li Dong, nor as shameful as he is. At least in public, Ma Huateng is still very serious.
Rather than being vomited by Li Dongqi, it is better not to know it now and let Li Dong harm others.
...
And at the same time.
Lin'an.
Ma Yun hurriedly said: "How to untie? He or she, I knew I shouldn't register. I just didn't expect it. I had been fooled before, and I was fooled for the second time!"
Before he said, it was not long after the establishment of Faraway Mall, he used his address to participate in the spike activity, and Li Dong used it for a while.
Fortunately, Li Dong didn't target him immediately. Taking advantage of Li Dong and Ma Huateng's efforts, he had to untie him as soon as possible.
Others saw that the chairman was in a hurry, and many people could not help crying and laughing.
Cai Chongxin said helplessly: "Not today, only the next day will untie ..."
"I……"
Ma Yun said angrily: "What software is broken, the user experience is extremely poor, go back and complain to them!"
No one else said anything. You downloaded it yourself. Who can blame it?
If you want to test the function, you can test it. The company has more mobile phones, a lot of special machines, and you have to use your own mobile phone to download. This is not someone else ’s fault.
However, everyone can understand that the products developed by the distance, and after a demonstration on the video by Li Dong, for these big coffees, they can't wait to use them.
Everyone would bet that at this time, there will be no fewer big-name cafes using their mobile phones to download and register, and the big-name cafes in the Internet industry, dare not say it all, at least more than half. At this time, probably their mobile phones are bound.
Li Dongzhen wants to try one by one to ensure that he can catch a few.
At this time, Ma Yun was not the only one who was eager to untie the bond with Ma Yun.
Many people wanted to laugh at this scene.
It is said that Li Dong is a pitman. You have to enter the pit and give him the opportunity to pit people. This is really impossible.
...
Yuanfang Building.
In the live room.
Li Dong suddenly surprised: "My little brother added me, the big guy is the big guy, this kind of temperament is not ordinary!
Switch to me, if I get caught, I will definitely pretend to be asleep.
Forget it, don't say that, I say hello, don't pretend that the little brother can't hear it, the phone can't hear it, and you can see it in the live room. "
With that said, Li Dong pressed the phone's microphone and said, "Pony, Pony ... Please reply when you hear it!"
About seven or eight seconds later, Li Dong smiled and said: "The message is back, it's still spoken. My little brother is very interesting. The big one is the big one, so I will learn to speak in a while.
Now that I'm back, I don't think Pony would care about letting everyone listen at this time.
Let me show it to you, and see how the sound quality is.
After all, thousands of miles apart, maybe our products have problems. "
After Li Dong finished speaking, he opened the voice, and a slightly deep voice came from the mobile phone: "Congratulations, the product is doing well."
After listening to it for a while, Li Dong was disappointed and said, "Just return to this sentence? Brother Ma, say a few more words.
Forget it, you're a dull gourd, and you can't fire a cannon. I was too lazy to pick it up the other day.
I wo n’t talk to you anymore. It seems that Shenzhen ’s signal and data conversion has done a good job. I will try to contact other people. Ma Yun, Zhang Jindong, Liu Chuanzhi ...
These big brothers all support me very much. At this time, we must have downloaded WeChat and bound the phone.
Let me add some friends and chat with them, and let everyone understand that WeChat is a product suitable for all ages, everyone is using!
These big brothers are using it, and countless celebrities are also using it. I still have a lot of celebrity phone numbers in my mobile phone. I will add friends later, so that everyone can have a chat at one time.
You can use me as a transit point to chat with these favorite business giants and celebrities.
Whoever you like, you can make a barrage. I ’ll prepare it in advance so that everyone can have the opportunity to participate ... "
As soon as his proposal came out, the barrage area went crazy again.
Liu Hong, who was not far away, quickly said: "Contact some stars immediately, and register without WeChat. As for the notification fee, the far side will fill up later!
Contact Dongxing and let them support ... "
Everyone quickly started to arrange it, and the charm of WeChat was used to the extreme by Li Dong at this moment.
Commercial giants and celebrities are almost always topics of interest to ordinary people.
Coupled with the live broadcast of Li Dong, the richest man in the world, those people will also give face.
Li Dong just did not go too far. He just ran a few words with Ma Huateng and didn't continue any more. I'm afraid it was beyond Ma Huateng's expectations.
Even Ma Huateng, the biggest current opponent in the distance, did not run too hard. Others gave him a face at this time, and Li Dong would not be too right.
...
This is indeed the case.
As some celebrities and business gurus join the live broadcast interaction, the enthusiasm of the audience has increased even more.
From the initial online audience of 10 million, to the later period, the peak period, the number of people approached the 20 million mark!
The download volume of WeChat, from 8 million to 9 million, hardly took half an hour, which is the number of domestic registrations.
Near 10 o'clock, the domestic users of WeChat officially exceeded 10 million!
At the moment, 3G smart phones are about 40 million users in China.
Some people may not watch the live broadcast, or other factors affect it, and have not chosen to download it for the time being.
But the coverage rate reached more than 25% in an instant, which has exceeded everyone's expectations.
And this is still now. With the next few days, reports about the live broadcast, discussion, and this time there will definitely be many people choose to buy smart phones, 20 million or even 30 million are close at hand.
This is the case with social software ~ EbookFREE.me ~ Accumulating user difficulties at the beginning.
But as long as the scale goes up, it is snowballing.
It is not impossible that 10 million today and double tomorrow.
Until the official broadcast of Li Dong at 10:30, the number of viewers has reached 22 million, the registered users of WeChat have reached 11 million in China, and the 5 million mark has been broken abroad!
16 million users worldwide!
This data continues to grow, and before Li Dong live broadcast, this data is 8.6 million.
In two and a half hours, 7.4 million new registered users were added, which was still restricted by hardware.
Liu Hong almost dared to conclude that if everyone now has a smart phone, this data may be expanded tenfold.
After five years, Li Dong's live broadcast may bring more than 50 million users, and the terrible celebrity effect!
...
When Li Dong walked out of the live broadcast room, there was thunderous applause!
Everyone looked at Li Dong with admiring eyes. This man looked not so focused, but there were practically no unreliable times.
When others were preparing to report their results, Li Dong waved his hand: "Tomorrow, let's talk about it. In addition, the IM dispute on the mobile side is finally over.
Be prepared, the competition on the PC side is here!
Ma Huateng, I am afraid that it is only right to have a meeting overnight, so I will not hold a meeting.
Go back early and take a good rest. Tomorrow, our war is really a start! "
All the people who were still in high spirits, their expressions were slightly condensed.
Yes, the IM battle on the mobile side is really over, because Li Dong's live broadcast and WeChat's mature system surpassed the progress of more than three versions of Wechat. It is difficult for the other party to catch up.
But the contention on the PC side has only just begun.
For a time, everyone's excitement has converged.