Chapter 235: accident

Guan Haidian.
On the third floor office, Li Dong looked out the window.
Staring at the Carrefour from the opposite side, Li Dong frowned, not knowing what he was thinking.
Cao Chun, standing behind Li Dong, looked depressed, seeming absent-minded.
Liu Qi next to him looked at his watch and whispered: "Mr. Li, it's twelve, it's time to eat."
Li Dong waved his hand and asked Cao Chundao: "What's the performance now?"
Cao Chun hurriedly said: "It was counted 10 minutes ago, 970,000."
"970,000 ..."
Li Dong murmured, this performance does not sound low.
In the morning, the sales of a single store were nearly one million. If it spreads, I'm afraid I envy others.
However, in Li Dong's and Yuanyuan's view, this performance is not enough.
Located in the city center, 5,000 square meters of business area, 10% discount, lottery and car delivery ...
After this series of activities, the distance is almost not profitable, and it is still the first day of opening. The sales in the morning were only more than 900,000.
This is the provincial capital, this is the city center!
If all of them are at the level of the Guanhai Store, the ten stores opened this time will have a total sales of no more than 10 million by night.
When Fucheng was opened there, the economic level was not as good as Pingchuan, and the number of stores was not as good as Pingchuan. At that time, it also achieved a single-day performance of 10 million.
Compared with each other, Pingchuan's opening was a big failure!
Although Li Dong had already made preparations for a long time, he knew that this competition was under too much pressure, but this result still disappointed Li Dong.
He said that it does not matter whether he makes money or not, but according to today's market, I am afraid that these stores do not want to make much money in three or two months.
The total investment of these ten stores is close to 50 million. If it is placed elsewhere, it will last for one year or three to five months.
But now it seems that these 50 million want to return to the distant future.
This is just the beginning. There are more than 20 stores ready to open, with a total investment of more than 100 million yuan. If it is at today's level, Li Dong may vomit blood.
More than one billion yuan has been pressed in, but in the end three or two years can not return to the capital, then he must not be depressed to death.
In the golden period of the supermarket industry, in these five or six years, only two or three years before the return, how much can you make in the next two or three years?
Perhaps for others, it is already worthwhile to double the investment in five or six years, but in Li Dong's view it is a huge loss.
There was a series of thoughts in my heart, but Li Dong quickly suppressed it.
In the end, it is still a scourge of competition. If you kill a few other supermarkets and a distant one dominates, the results will be very different.
Although he didn't make any money today, Li Dong believes that several other supermarkets are not good.
Now it depends on who can hold it back, and if it can squeeze out several others, the days of making money are yet to come.
Li Dongchang exhaled and said to Cao Chun: "It's a good job, and make persistent efforts."
Cao Chun flushed and whispered: "Thank you Mr. Li."
To be honest, this performance made him lose his face a lot today. He talked big things in the morning, but the result was not satisfactory.
For others, a million turnover in the morning, at least 1.5 million upwards in a day, this performance is not bad.
But who is he? He was the champion manager of the third-tier store in the distance last month!
The third-tier store is located in Fucheng, with an area of ​​only 2,000 square meters. It is still in a county. Such a store has done 1.5 million a day.
Now, there are countless events, the publicity is overwhelming, the price is hardly profitable, the geographical location and area are far better than the previous store, and the turnover on the first day of opening is actually at this level!
Cao Chun couldn't help it.
Li Dong looked back at him and saw his face flushed, knowing what he was thinking.
He smiled and said: "You did a good job on this matter, mainly because of competition. The two stores are too close, Carrefour has been in business for more than a year, and this result is not surprising."
Carrefour is also playing activities, the customer group diverged a lot.
In addition, there is a stable customer base on the opposite side, and the distance has just set foot in the sea, and it is unrealistic to try to grab the other party's business at one time.
Knowing that Li Dong was giving himself a step down, Cao Chun took a deep breath and said, "Thank you Mr. Li! But this is just the beginning. Next, although Mr. Li is relieved, Guan Hai Yidian will not shame the company on my hands!"
Li Dong raised his eyebrows and said: "Strike steady, don't put too much psychological pressure, I am ready to make no money for a year."
Cao Chun didn't speak anymore, now everything is empty.
If you want to save your face, just say no, no grades, and it's also false to say anything good.
Others do n’t care whether you are under pressure or if your competitors are strong. They will only say that they are stunned and do not work well.
Originally, a newcomer who had just joined the job soon became the manager of Guanhai Store, which caused countless people to envy and jealousy. Now that his performance is not satisfactory, I am afraid that gossip is indispensable.
Qi Yunna, the city manager of Fucheng, was also the same, but at the end of the opening day, they turned over and hit countless people's faces, and finally settled on the position of city manager.
And he failed to open the business today. If there is no result next, don't say whether Li Dong will withdraw him or not, and he has no face to stay.
Seeing his expression, Li Dong said nothing more.
Taking another look at the Carrefour opposite, Li Dongdao said: "This is not only a challenge, but also a sharpening, and work hard."
After talking about Li Dong, he left the office, Cao Chun froze for a moment and said, "Mr. Li, lunch ..."
"I'll just eat it myself. I'm busy today, so I won't be confused."
Seeing that Li Dong and Liu Qi kept going away, Cao Chun clenched his fists, and there was something wrong in his heart.
...
After having lunch, Li Dong went to several other stores to make a circle.
It was almost eight o'clock when we returned to the company.
The other employees are off work, the lights on the finance side are still on, and the lights on Sun Tao's office have not gone out.
Li Dong knocked on the door of Sun Tao's office and heard the response inside, so he pushed in.
When he saw the door, Li Dong shook his head and said, "Brother Sun, he's not too young. Find a wife as soon as possible. Anyway, he is also the general manager of the company, so he hides in the office and eats lunch. Will he fall?"
Sun Tao smiled and wiped his mouth with a tissue before saying: "Anyway, it's all about filling up the stomach and eating everything the same."
"As you say, it's useless for us to make money? Anyway, you can't be hungry, just have a meal, then why do you have to make money outside."
"Do not argue with you, this matter is unclear."
"You are a poor word." Li Dong laughed and said, "Seriously, when will you find a sister-in-law, I will give you a big red envelope and send you abroad to honeymoon."
"Not urgent……"
"It's not urgent, are you 35 this year?"
Sun Tao said silently: "Can you not reveal my age, I have been telling others that I am thirty."
Li Dong laughed, and asked again after he smiled: "Seriously, haven't you met the right one?"
"Why, are you going to help me media?"
Sun Tao said, waving his hand: "Don't mention this matter, how is the situation?"
Speaking of the business, Li Dong did n’t bother Sun Tao when he arrived, and shook his head slightly:
It ’s not good, all three are cutting prices and discounts. It looks like they are going to die with us. Today, ten stores do n’t necessarily exceed 10 million sales . "
Sun Tao frowned slightly, and this result was indeed not very good.
With a turnover of less than 10 million yuan, plus activities and expenditure, today 10 stores will open, and I am afraid that the profit will not exceed 300,000.
In other words, the average profit of a single store is only 30,000. On the first day of opening, a store earns 30,000, which is too little.
The Dongping store opened last year, with a profit of nearly 200,000 that day.
The opening of the Longhua store is extremely profitable, with a profit of more than 500,000 a day.
In such a comparison, the gap is too large.
Sun Tao lightly knocked on the table, and it took a long time to say: "The price war is too bad. Should we talk to them?"
Li Dong frowned: "Are they willing?"
He also didn't want to fight the price war and hurt both sides.
If all the original prices were restored, it would be easier for these new stores in the distance to gain a foothold and want to pack up a few supermarkets.
After all, when it comes to the number of stores, a store in the distance is almost equivalent to the sum of other supermarkets in Pingchuan.
As long as the popularity is accumulated for a period of time, there will definitely be more and more customers in the distance, and it is not too much trouble to seize market share.
The key is that Li Dong can think of it, and naturally the other person in charge of the supermarket can also think of it.
The reason why they take the initiative to fight the price war is to make the distant branches untenable. Many branches have more investment, and they will not make money or even lose money for a long time. The distant place is more uncomfortable than them.
"Try it, how do you know if you don't try it. Tomorrow I will ask my old boss to have a cup of tea and explore the tone." Sun Tao smiled and smiled.
Li Dong nodded and did not speak. He naturally knew who Sun Tao said was the old boss.
However, Li Dong didn't report much hope. Carrefour's business is not bad today, and its capital is strong enough.
Moreover, fighting a price war is not something that a branch manager can decide. This depends on the thoughts of Carrefour ’s top management.
In Li Dong's view, the only way to make them give up is to let them see the determination of the distance.
The two chatted a few more times, and a knocking sound of "Dong Dong" came from the door.
When Liu Hongmei entered the door and saw that Li Dong was also there, he greeted and said: "Mr. Li, Mr. Sun, the performance of each store at eight o'clock has been counted."
"How many?"
"Total 10.25 million!"
"Over ten million?"
Li Dong was a little surprised. According to his previous estimates, it is unlikely to exceed 10 million by the end of today.
But now it's only eight o'clock ~ EbookFREE.me ~ How suddenly the performance soared.
"It's mainly the Guanhai No. 1 store. The performance in the afternoon has risen astoundingly, and now it has exceeded two million." Liu Hongmei replied.
Li Dong was really surprised at this time. It stands to reason that it is not a holiday. It is dark and early, and it is prime time in the morning.
In the morning, Guan Hai Yidian only had more than 900,000 performances. In the afternoon, there were more than in the morning.
Liu Hongmei replied: "A shop in Guanhai has a car in the afternoon, so the performance has increased a lot."
Li Dong was suddenly clear, no wonder that, since he got in the car, it is not surprising that his performance has skyrocketed.
However, this was the first day, and another car went out. I was really lucky.
The same was true in Qingyang last time, the first day of the car was gone.
It seems that the next time I do another activity, the winning rate has to be lowered, otherwise these prizes may not last long. (To be continued.)