Chapter 258: End of price war

Yuan Xue left, but Li Dong didn't send it.
On the morning when I left, a ray of snow fell from the sky, and Dongping's first snow arrived!
I don't know if it's for farewell or birthday, the snow is getting bigger and bigger.
The next day, Dongping has become a crystal world.
On the afternoon of the 8th, Li Dong received a call from Hu Wanlin, and it was time to launch.
After all, Feng Bin still couldn't wait until his 50th birthday, 9th is his 50th birthday, four hours before the 50th birthday.
Li Dong's car parked on the street opposite Feng's house.
Sitting in the car, Li Dong watched with cold eyes across the window.
Watching the police break in, seeing Feng Bin's body taken away, seeing Feng Jinsong standing at the door stupidly at a loss, listening to the sobbing voice in the house ...
Everything is as good as the past, and Feng Bin, who is famous for Dongping, collapsed!
Mr. Feng and Mr. Feng, who are rampant in Dongping's black and white, are so abrupt that the downfall, and the reason is only one vent and one revenge from his son.
The power of capital is not enough to run wild, but when capital accumulates to a certain degree, it is possible to simply manipulate power.
A promise from Li Dong and a trade-off from Hu Wanlin, Feng Bin was like a wave, coming fiercely and quietly.
Li Dong lit a cigarette and read the sutra silently in his heart.
Not for Feng Bin, but for himself. Li Dong has no sense of guilt. People such as Feng Bin deserve to be squatted in jail, and it is not his turn to sympathize.
Reading the Buddhist scriptures, Li Dong just asked for peace of mind and put a label of justice on his actions.
People living in this world must always set up a camp for themselves, justice, neutrality or evil. Feng Bin is evil, and Li Dong is naturally just.
It ’s okay to deceive yourself, to cover your ears and to steal bells. This is the cold reality.
It was Feng Bin who fell, not Li Dong!
Finally, I looked at the stupid Feng Jinsong in Bingxue. Li Dong smiled silently, flicked his cigarette butts, and sighed, "Go!"
Zhou Haidong started the vehicle silently, and in the night, the Mercedes-Benz left slowly.
The Feng family without Feng Bin has no threat to him.
When Feng Bin went, the Feng family was a big piece of fat. Dongping and even Qingyang didn't know how many hungry wolves were waiting, waiting to share this big piece of fat.
Feng Jinsong could not keep the Feng family, nor could he keep the Feng family's property.
Maybe just in case, in order to cut the grass and remove the roots, maybe someone will help Li Dong to clean up Feng Jinsong.
Next, Feng Jinsong dropped out of school, begged, and even disappeared. Since then, he is no longer a person in the world. Li Dong does not need to spend energy on him.
...
On the afternoon of the 10th, Li Dong returned to Pingchuan.
It took ten days to go. Although there was always a phone call, the company hasn't had any major problems recently, but Li Dong went straight to the Global Building.
After entering the company, everything was in order and there was no sign of confusion.
Li Dong sighed slightly and went straight back to the office.
Because he had informed in advance, Liu Qi also prepared the materials and reported to Li Dong one by one the company's recent operations.
For stores in other cities, because of the recent peak period, turnover and profits have increased significantly. When you want to settle next month, profits should not be low.
On the Pingchuan side, although the performance of the Longhua store has an upward trend, the trend is not large, much less than this time last year.
Li Dong knew the reason, mainly because of the recent price war.
Although Yaohai District is not in the price war zone, the price war still has a big impact on the business. Many customers require Longhua stores to offer discounts, or go shopping in the urban area, so the performance has dropped a lot compared with the same period last year .
These were all expected by Li Dong. Li Dong didn't say much after listening. After Liu Qi said something dry, he asked, "How much have those ten stores lost since opening?"
Liu Qi glanced at the information and said after a while: "You lost 13 million in December and entered January, because of the discount again. As of yesterday, you have lost 11 million, a total of 24 million!"
Li Dong took a breath, more than 20 million, the price is not ordinary.
After spending so much money, I have only squeezed Yichu Lotus. The other two are still insisting, and these guys are crazy.
Although I was prepared to lose 30 million yuan, it was just a rhetoric. When I lost so much money, Li Dong felt like a knife in his heart.
But then Liu Qi reported good news to him.
"According to our understanding, Carrefour and Tesco have not delivered new products recently."
As soon as these words came out, Li Dong's eyes lit up.
Now, at the end of the year, it is the peak shopping season, but these two homes have not delivered new goods, which is the preparation for clearance.
Although the two businesses are not very good, if you really want to persevere, you must still deliver new goods.
But looking at the situation now, the two seem to not want to persevere.
In fact, this is also normal. After all, it has been losing money, and Jiangbei is not their main attack area. The distance is determined to fight with them. Retreating is a matter of time.
Retreating one day earlier and losing money one day earlier has become a consensus for two large supermarkets to give up Pingchuan.
Li Dong's face was light, and he tapped on the table lightly, thinking for a while: "Let President Sun come to me this time."
"Ok!"
Liu Qi responded and hurriedly left the office.
After a while, Sun Tao came in.
Li Dong didn't talk to him, and asked directly: "Carrefour and Tesco are going to retire?"
"If nothing unexpected, it should be closed early next year."
Speaking of which, Sun Tao is both happy and complicated. What is happy is that the distance won this time, and three large supermarkets were knocked down in one go, and the market share increased significantly.
Without the competition of these three large supermarkets, there are only three other large supermarkets left in Pingchuan.
And these three are almost all single stores, but there are forty stores in the distance. At least they can occupy more than 80% of the market share next year. The loss-making Pingchuan store will probably exceed the sum of other stores next year. .
The complication is that Carrefour is going out of business.
Sun Tao dedicated his best youth to Carrefour. The starting point of his career was Carrefour, from the lowest level of ordinary employees, until he was transferred back to Pingchuan to become the deputy manager of the branch, how much effort he spent.
Now the old club is about to finish. Although it is only a store in Pingchuan, Sun Tao is still a little bit uncomfortable.
What's more, if it is more true, his old club still loses in his own hands, which makes Sun Tao more complicated.
Li Dong didn't say much after seeing this, and thought for a moment: "Since they have made up their minds to divest, the price war will not be used. A notice will be issued tomorrow and the normal price will be restored the day after tomorrow."
"Will it be too fast?"
Sun Tao reminded me that returning to the original price at this juncture may cause a large number of customers to be dissatisfied and even return to those supermarkets.
This is the shortcoming of the price war. Regardless of whether you lose money or not, they can accept the price decline. They should not accept the price increase. It is certain that there is dissatisfaction.
Once the customer returns, the two may not be gone.
Li Dong shook his head and said: "Since they have decided to go, they will not change the situation. Besides, they have also seen our determination, and I believe they will make the right choice. Now the original price is restored to help them clean up as soon as possible. Goods, stocks are sold out, and it's time for them to go out of business. "
These supermarkets are not private small supermarkets, and the decision under the headquarters is not a playhouse. I must have considered the gains and losses before.
Even if customers return again now, it should not change the decisions of their company's top management.
Sun Tao thought and said: "Although this is unlikely, but I think it will wait a few days."
"That's fine, on the 15th, the original price will be restored on the 15th. At that time, it was less than half a month before the Spring Festival. The peak period at the end of the year will always make a fortune."
Li Dong knows what Sun Tao said makes sense, but these days he has lost enough.
If this continues, by the end of the year, a loss of 50 million is possible.
Losing so much, it is almost equivalent to two months of no grain harvest, which is too much pressure for the distance.
Li Dong is short of money now, the kind that is very lacking, the mosquito leg is also meat, even if he does not earn much in half a month, at least a few million can earn.
Coupled with the loss-making money, it has been down nearly 20 million, and it is enough to buy dozens of houses in Pingchuan.
This time Sun Tao no longer objected, Li Dong felt distressed, and he naturally distressed too.
Up to now, it has lost more than 20 million. If profits are added, it will be almost 40 million over and over again, and he will receive a 10% dividend of 4 million.
Take four million less a month, who does n’t feel bad.
The two quickly reached a consensus, and then discussed some of the problems that may be faced when restoring the original price, and then dropped the topic.
After saying this, Sun Tao said: "There is something else to tell you."
"what's up?"
"Qi Yunna is ill and is now in the hospital. Are you going to visit or am I going to visit?"
Li Dong frowned and said: "Frozen?"
"It's about it. I have a bad cold. I have a fever now, but fortunately, the staff in her shop sent her to the hospital in a timely manner. It would be good to rest for a few days.
Li Dong reluctantly said: "It's really hard to fight, isn't this looking for something!"
Last time Qi Yunna set up a stall outside the store ~ ​​EbookFREE.me ~ Li Dong worried that she could not hold it.
Unexpectedly, it really fell down, and I don't know what Qi Yunna thought in her heart now.
After thinking for a while, Li Dongdao said: "Which hospital? Where will I go back to visit?"
If the general fifth-level store manager, it would be worthwhile to send a deputy manager to visit.
But Qi Yunna is different. The veteran of the company, the first city manager, and Fucheng has also been presiding before her work. Both Sun Tao and Li Dong are acquaintances.
Otherwise, Sun Tao would not specifically remind Li Dong about a store manager.
There are so many employees in the company. If everyone is sick, tell Li Dong that Li Dong can't do anything right.
Hearing Li Dong's answer, Sun Tao was not surprised.
After talking about Qi Yunna's hospital, Sun Tao left first. At the end of the year, he is busy now.
(To be continued.)