Chapter 492: Open national channels

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Yao Hong what they think, Li Dong has no time to care now.
His energy has indeed been put on the mall. This is the first large-scale activity of the mall since it went online in May.
Long distance is relatively lack of experience in this area, there are a lot of problems in the planning of an event.
On the evening of the 29th, Li Dong held a team meeting in the mall overnight.
As soon as the meeting started, Liu Hong, the chief person in charge of the technical department, said: "General Manager Li and General Manager Shen, there is only one major problem. Should regional restrictions be cancelled!"
Liu Hong coughed a little and continued, "These two days of activities came out, and the effect was beyond our expectations.
Wait for our geographical restrictions to appear, and there will be a lot of scolding online.
The customer forum and customer service phone were almost paralyzed. Many people also threatened to sue us for regional discrimination.
And the mainstream of e-commerce happens to be the first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Now we exclude them and the impact is very bad.
Many people left a message saying that if the event does not cover them, they will boycott the distant mall even if the mall enters these cities in the future. "
As soon as Liu Hong finished speaking, someone immediately answered: "The situation is similar to what Manager Liu said, and it is even more serious. Not only are these uncovered users dissatisfied, but even customers in the East China region within our coverage are dissatisfied. "
Li Dong frowned: "I can understand the dissatisfaction elsewhere, why are customers in East China dissatisfied?"
"The main problem is the house. Many people say that it is unfair to restrict us to the house in Pingchuan. They suggest that if someone grabs the house, they can provide them with a set of real estate in the distance."
Li Dong didn't have a good air: "Everyone really cares about salty radishes! Whether they can grab a house or not is a problem. Now I think about this. Don't take care of them. Besides, I don't want a house. I have already given a plan. ?
300,000 cash, this is not too small, want to buy a house to buy it yourself! "
After finishing this, Li Dong continued to ask Liu Hongdao: "Continuing to talk about the question just now, how do you think about geographical restrictions?"
Liu Hong is somewhat embarrassed: "We naturally want to open national channels, but there are a lot of problems. If these problems are not solved, opening national channels will be of no use at all. It may also destroy our overall goals and not be worth the loss."
"You talk about first, what are the difficulties, let's discuss to see if we can overcome it."
If we can use this opportunity to open a nationwide shopping mall channel, Li Dong is naturally happy to see it.
The problem is that things are not so simple. If it is a simple sentence, Li Dong does n’t need to worry.
Liu Hong organized the language to say: "There are four main problems in opening the national channel. These four problems cannot be solved. We cannot achieve this goal in the short term."
"Simple talk."
"it is good."
Liu Hong nodded, then said: "First, the management team and the technical team.
If a national channel is opened, our current technical staff and management staff will not be busy at all.
The mall needs to be fully expanded, and there is a shortage of staff.
According to my estimation, we have to expand at least three times to make it barely enough. "
Li Dong nodded slightly and asked Shen Qian: "If you recruit people now, how long will it take to break in? How long will it take for the team to get on track?"
Shen Qian replied: "At least one month, this is still all going well. In fact, one month is not enough to recruit so many professionals, even if we do not hesitate to pay, according to my budget, we can run in within three months. Not bad. "
"Three months ..."
Li Dong frowned, and said nothing more, motioned Liu Hong to continue.
Liu Hong replied: "Second, transportation.
Not only express delivery, but also warehousing issues, this is not difficult, but it is still a major investment.
Third, after-sales issues.
The mall sells not only FMCG products, but also home appliances and furniture. These things are in a normal condition. This requires us to have a nationwide after-sales service network.
After-sales do not do well, the mall's reputation is stinky, then the expansion might as well not expand.
The fourth and most important point is the question of profit and loss.
If you want to open a nationwide mall system, then the pre-investment is definitely indispensable.
And the degree of acceptance of the mall in other regions, no one can guarantee that once the performance is not good, we will lose a lot.
Maintain express delivery and after-sales, these are long-term investments. If the performance is poor, these investment costs may not be recovered.
Fangfang Mall's current reputation in the domestic market is not great. In my opinion, the possibility of losing money in the early stage is as high as 90%. "
Li Dong knocked on the table softly and said, "In the case of express delivery, we can cooperate with other express delivery companies in the early stage, and we don't have to have our own express delivery far away. As for warehousing, I'm not too anxious about this. The transportation cost is higher, and I can afford it in the short term.
The key is after sales ... "
Speaking of after-sales, Li Dong frowned for a while, and finally asked: "How do you say after-sales are also outsourced? Outsourced to local companies?"
Shen Qian disagreed and said: "After-sales is more important to me than front-end services. Can outsiders believe it? Once something goes wrong, the entire distance is affected, and Manager Liu also said that the reputation is bad, how much money is spent? It cannot be recovered. "
"Is it unlikely that there will be a problem in a short period of time? As long as we do a good job of supervision, I think the probability of an accident is not high. And we are also planning our own after-sales outlets, but it will take time to complete the layout of our after-sales outlets. Before, the cost of outsourcing was low, and it saved us a lot of time. What do you think? "
Shen Qian did not say anything, but Liu Hong quite agreed: "I have no opinion on this point. In fact, after-sales outsourcing is also the common choice of most e-commerce companies. Not only e-commerce, but many physical businesses also choose after-sale outsourcing, and supervision is in place. If it does, the possibility of an accident is unlikely. "
Li Dong smiled and said: "As for the last point of profit and loss you mentioned, it is not a problem in my opinion.
The mall was not able to make ends meet. This was what I had expected. Within three years, I hadn't even thought of the mall's profitability.
The initial investment is for the future layout, and now spend money, we will earn it sooner or later, so this need not be considered. "
Shen Qian asked: "Then do you mean to open the national channel?"
Li Dong asked: "What do you say?"
"I?"
Shen Qian pondered for a moment, "I don't object, but you have to be prepared for failure. We can't keep up with many things, we have given them to outsiders, and the probability of accidents is very high. Courier, warehousing, after-sales, these are all handed over Outsiders, once there is a problem with mall supervision, the consequences can only be borne by us.
Other people see only the brand from afar. They don't care who controls the after-sales and logistics. "
Li Dong took a breath and said, "I know, but I have to take this step. It's too slow to develop step by step! The e-commerce is changing with each passing day. If we don't keep up with it, it will be difficult for us to catch up later. Taking advantage of it now This opportunity, we will promote the mall.
Not to mention profit and loss, at least the situation is open.
As long as the situation is opened, the market is first occupied, and the latter will depend on how we promote it. "
Seeing Li Dong say this, everyone was silent for a moment.
After a while, Shen Qian said again: "Which person?"
"Recruitment! Digging! Also, did Manager Liu have trained a group of newcomers before? Now is the time to let them practice in the end. It is not terrible to make mistakes. As long as it is not a fatal mistake, I can bear the loss.
Reserve talents. If you don't practice on the battlefield, you will always only reserve. "
Everyone in Liu Hong nodded slightly, and after thinking about it, Liu Hong said, "Mr. Li, that will be opened now? We have insufficient preparations in the early stage. If it is opened now, there may be many problems."
"I know, but we can only open some functions in the early stage. Now the top priority is to allow potential customers in other places to participate in our activities. To meet this activity, we can still do it with a little capital.
As for the subsequent mall sales, you can come step by step.
As long as we keep the mall from fading everyone's eyes, this is our victory. As for investment, that is a trivial matter. "
Everyone smiles bitterly, is it a trifle?
Everyone is not a newcomer who knows nothing. The mall wants to open a national channel. How much does it have to invest? Everyone has a rough idea.
Without the investment base of 340 million or 400 million, the channel will certainly not be expanded.
This is only the early stage, and the promotion in the later stage may be more, and even more than the investment in the early stage. In total, if you want to make the mall bigger, one billion is not too much.
And the mall wants to earn one billion, everyone thinks terrible.
Shen Qian saw that Li Dong had made up her mind, and everyone agreed. After thinking about it, she asked, "Then the regional restrictions for this event will be lifted?"
"Cancel!"
Shen Qian nodded and said to one person next to him: "Manager Hu, you have to make a quick change in promotion. Tomorrow night is the first spike. I want to know this news on the last day of tomorrow. Can I do it? "
Manager Hu hurriedly said: "It can be done, but the budget may be overrun."
Shen Qian didn't have a good air: "We always have money, budget is not a problem, you don't have to worry about money, just do what you should do."
Li Dong beside couldn't help crying: "Don't listen to Mr. Shen's nonsense, you still have to save some flowers. The distance is now difficult. Can you save a little? Do you understand what I mean?"
Everyone nodded in a hurry.
After talking about these things, Li Dong and everyone in the conference room were relieved.
Shen Qian said with a smile: "The money is too heavy. Let me release it first. Let me announce another good news."
"What good news?"
"As of now, the total registered users of the mall has reached 800,000!"
"Eight hundred thousand!"
Li Dong's eyes flashed with joy, and said with a smile: "Yes, really good news!"
Then Li Dong said again: "Everyone will make persistent efforts and wait for more than one million registered users. I will celebrate everyone!"
In 2006, electronic malls with more than one million registered users were rare.
At present, there are only a few malls in China that have this scale. Taobao counts one, and eBay counts one. The other is either data adulteration, or it is not yet at this scale.
As for the famous JD.com and Suning Tesco in the future ... it is currently a scum.
JD.com currently has no more than 3,000 orders per day, and the scale is not as large as the distant mall. The distant place has exceeded 3,000 a few days ago.
Not to mention Suning. In 2006, Suning Tesco did not call this name, but Suning Electronics Store.
People are still getting what they are doing. The sales channels only cover Jinling. They are not even occupied by Sunan, let alone domestic channels.
Distance Mall currently has few domestic rivals, so Taobao and eBay.
However, the polarization of domestic e-commerce is too serious. It seems that the distance has already stood in the first echelon. In fact, compared with the other party, it is a world of difference.
Taobao currently has more than 50 million registered users and more than 5 million daily active users.
And far away, there are 800,000 registered users and about 100,000 daily active users. This is still more people doing activities in these two days.
Otherwise, there were less than 50,000 daily active users in the distance, a gap of 100 times!
Want to catch up with Taobao, this is a very difficult task.
But Li Dong is not in a hurry. Even JD.com can later fight with the Taobao Chamber. In the distance, JD.com still surpasses JD.com.
As long as there are no strategic problems in the middle, it should still be hopeful to catch up with Taobao slowly.
See Li Dong said that the number of registered people is over one million to celebrate for everyone, everyone is full of joy ~ EbookFREE.me ~ According to the current market, as long as the geographical restrictions are canceled, one million registered users will find things!
There are 800,000 registered users in the corner of Guanghua East, and the acceptance is nowhere else. There is a spike activity, and there are always 200,000 people.
……
After the meeting, it was ten o'clock.
Although it was late, everyone did not go back to rest. The promotion department had to change the promotion plan overnight, and the technical team had to open the mall channel.
These two days, they must not be idle. It is the normal state of the technical team to pick up the lights at night.
Li Dong didn't panic back, turned around in the mall.
After returning, Li Dongcai said to Shen Qian: "Go down and buy some supper for the employees, it is not easy to work overtime. Overtime pay and bonuses will be distributed more this month."
Shen Qian laughed and said: "You are a question of mouth, the key is money!
The previous one will be opened, how much money will go out like this, I said, do you have so much money now?
I am really a bit panicky now, our stall is too big, but the capital chain is broken, if it is accidental ... "
Li Dong interrupted: "Relax, isn't it the money, it will be there soon! You wait and see, we should worry about it in a while, how to spend the money on hand."
Shen Qian lost her smile and said: "I hope so. I have been in the distance for so long, and I have never tasted the feeling of letting go of spending money."
"You will be able to try it soon!"
Li Dong laughed and followed Shen Qian down the stairs.
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