Chapter 543: Brands and pre-sales

On the 19th, Li Dong rushed back to Pingchuan overnight.
Coming in the morning and back in the evening, in just one day, many things happened.
Li Dong didn't sleep well that night. He squinted for a while in the middle of the night with Jiu Jin, but he couldn't sleep after waking up in the middle of the night.
In addition to him, Yuan Xue also did not sleep well this night.
When she got up the next day, Yuan Xue discovered that it was not only that she didn't sleep well last night, but her parents were also wandering around the room with dark circles.
...
Feelings are not everything in life.
Every time when his feelings are frustrated, Li Dong likes to paralyze himself with busy affairs.
Back at the company, Li Dong started a busy day again.
Soon after entering the office, Wu Shengnan found him.
This time Wu Shengnan came not to ask for money, but to report good news that he got the pre-sale license!
From the start of construction of two communities in the far end of September, to now, almost two months have passed, which is not fast, of course, not slow.
Compared with those who have obtained a permit before building a house, Li Dong is naturally slower.
Compared with compliance, the communities under Dongyu Real Estate have withstood verification. Compared with other real estate companies that have obtained permits in compliance, the speed in the distance is not too slow.
Obtaining a pre-sale permit means that Dongyu's house can now be officially pre-sold.
This is a happy event. Li Dong praised Wu Shengnan a few words.
However, Wu Shengnan came here today mainly for this matter. After reporting the permit, Wu Shengnan said again: "Mr. Li, there is one more thing I want to report with you."
Li Dong laughed: "You said."
"I want to change the names of several communities."
"Rename?"
Li Dong wondered: "What is the name changed? Is the name bad now?"
There are a total of three communities under Dongyu Real Estate, one Mingyuan Community, one Crystal Garden, and one called Wantai Huafu.
Although these names are a bit lousy, they still sound quite upscale.
Hearing Li Dong ’s question, Wu Shengnan thought for a while:
I want to brand, and now I want to use one brand for these community names. When I think of this name, I think of Dongyu Real Estate, and I can think of Far East Group.

"Branding……"
Li Dong murmured, but he ignored it.
Nor can it be ignored, it can only be said that he still doesn't pay enough attention to real estate companies.
Before, he was going to get a vote and left. Naturally, he didn't care much about the name of the community. Later, because the community was not completed, they were taken away by Yao Hong for more than half. Li Dong didn't care too much about the name of the community.
But when Wu Shengnan mentioned, Li Dong realized the mistake.
Branding and scale-up are the things that big real estate developers are doing.
Just like Wanda Plaza, Evergrande Oasis, Country Garden, Longhua Plaza ... As soon as you mention these places, you can think of which company is developing the property.
Leaders in these industries are all on the road to branding. In the end, even brand value will exceed enterprise value.
If you really want to develop in the real estate industry, this is the only way.
If you do n’t engage in branding now, maybe you can earn the same money, but how about three years later? Five years later?
At that time, real estate developers were all over the streets. Why would anyone want to buy a house in your distance?
Li Dong tapped the table lightly and nodded, "You are reminded, I almost ignored this matter. What name would you say to change it?"
Seeing that Li Dong agreed, Wu Shengnan said with joy in his eyes, he said: "I want to divide Dongyu's industry into three grades of high, middle and low. The first batch of my goal is to create three grades of residential brand. Later if we Entering the commercial plaza, we also follow the trend and create a series of squares exclusive to us.
The square here is simple, either called the far square, or Dongyu square.
However, for residential series, I would also like to hear from Mr. Li. Do you think you can provide a few more high-end series names? "
When he heard the name, Li Dong was a bit big.
He is really weak in this respect. Whether it is Distant or Dongyu, he just piled it up with his name.
Now Wu Shengnan asked him to name the distant real estate brand series, which is not a light thing.
After the name is chosen, whether it is publicity or dissemination, it will be beneficial to the expansion of the corporate brand.
But if the name is poor, it is not conducive to publicity or communication, it will have a counterproductive effect, and may even cause taboos for others.
Li Dong touched his chin and asked, "Your real estate company did not come up with an opinion?"
Wu Shengnan smiled and said: "Which kind of thing can let others do it for you, or Mr. Li, please give us a plan first, and we will discuss it later."
"My opinion……"
Li Dong scratched his head a little, and said for a long time: "If I don't wait for a few days, I have to think about it. I won't come up with it after a while. Or I will just turn back and let the planning department list a preliminary plan. It ’s fine to choose from there. "
Li Dong said that, Wu Shengnan had no opinion.
It is not necessary to get the name on a whim, it is related to the brand promotion in the future.
Many large companies have spent huge sums of money for a brand name, and even set up special departments and institutions to discuss, showing how important the name is to the company.
After talking about preparing to build a brand, Wu Shengnan ’s report was not over yet. He continued: "There is another thing I would like to talk with President Li. There is a land auction on the 22nd Pingchuan. You did n’t call Dongyu before. A hundred million yuan, I'm going to see it at this auction. Will Mr. Li have time? "
"Land auction ..." Li Dong thought of Zhu Yicai suddenly and quickly said: "Will Yurun participate?"
Wu Shengnan nodded and said: "Yurun will go, in addition to Yurun, many companies will pass."
"Longhua?"
Wu Shengnan shook his head and said: "It seems not, Longhua is focusing on the development of Su'an New City this year, and the proportion of taking land in Pingchuan is much smaller."
"One hundred million, it seems a little bit less." Li Dong muttered.
For real estate developers, 100 million yuan of funds is really lacking. Even if they get land, they can only get the remote or small plots.
If you want to get the same two pieces of land as Li Dong won, one million yuan is really just a lot of money.
Opposite Wu Shengnan was very happy, and quickly said: "Mr. Li, one hundred million is indeed less. If you don't think so, we will start the pre-sale of the real estate at the beginning of next month. Yu Development? If the real estate industry can do it, I think it is actually more profitable and wider than supermarkets.
And in recent years, the country has vigorously promoted, so the future of the real estate industry is still bright. "
Li Dong squinted and smiled, "OK, no problem!"
Wu Shengnan overjoyed and said, "Really?"
"Of course it is true, but the premise is to pay the remaining land money first, and then all the money left will be allocated to Dongyu."
Li Dongle said happily, and now there are not too many houses left in the two communities on Dongyu's side.
Even if it is all sold out, it will nod out at most 2 billion.
When two billion yuan of land is repaid, there will be a few hundred million left.
On the real estate side, Li Dong still has some ideas. The remaining hundreds of millions are reserved for Wu Shengnan to develop Dongyu, which is not impossible.
The supermarket is not short of money right now, and it has only allocated more than one billion yuan in the past. It can be used for some time.
Wu Shengnan actually knew that it was impossible for Li Dong to allocate billions of dollars to come over. In fact, her idea was the remaining hundreds of millions.
Li Dong said this, Wu Shengnan was not disappointed, he smiled and said: "This is also okay, President Li, but you said this, don't regret it, and you can no longer draw money from Dongyu."
Wu Shengnan actually has some opinions on the last time Li Dong made a large amount of money from Dongyu to develop several other subsidiaries.
The profit of the real estate company, in the end, Dong Yu took the least amount of money, Wu Shengnan was very reconciled.
Since she joined Dongyu, Dongyu naturally considered it, and it was Li Dong's business for the group. It had little to do with the general manager of her subsidiary.
Li Dong actually knew Wu Shengnan's thoughts, but it was not broken, and he discussed several pre-sales with Wu Shengnan. Wu Shengnan left the office with satisfaction.
As soon as she left her forefoot, Chen Ke entered the doorway: "Mr. Li, Mr. Xu is here."
"Xu Shengzhe?"
"Ok."
"This guy is really informed!"
Li Dong snorted with a smile and waved, "Let him come in."
...
Xu Shengzhe entered the door and said: "Obtained the pre-sale license?"
"What do you say?"
Xu Shengzhe didn't care about Li Dong's attitude, he said rightly: "When are you going to start the pre-sale?"
"At the beginning of December, it is so prepared now. It is much earlier than I expected. What are you in a hurry about?"
"Nonsense, can I be in a hurry?"
Xu Shengzhe snorted, and said: "You will give me an accurate time as soon as possible. As soon as you start the pre-sale, I will start preparing for the launch of the matter. The time can not be mistaken. Also, the Beijing side should also advance Notice, we have a good time to defeat Yao Hong in one fell swoop!
Another point, how much money do you prepare now? "
"funds?"
Seeing Li Dong shrugging his shoulders, Xu Shengzhe suddenly realized what he was saying and said, "Don't tell me that the billions you just got are used up? If we don't have enough funds, how can we take over Yao Hong's real estate!
By that time, it was a real fight for strength!
Don't expect a bank loan, it will be too late, and the bank will not approve it!
If they can wait for the loan, Yao Hong will let us take over? "
Li Dong touched his chin and thought, "How much do I have to prepare?"
"We have to prepare at least 5 billion of usable cash flow! At least you don't understand! President Hu and I can raise 2 billion each. This is our limit, so you have to prepare at least One billion came out.
Less than so much money, we are likely to work for others.
Don't get it to the end, we didn't earn any money exhausted, all the money was earned for others.
In addition, the one hundred million yuan you owed to me before, the five hundred million yuan owed to Hu, and the community I transferred to you, you have to be prepared to return the money.
So the pre-sales on your side are all ours, don't expect this money! "
Li Dong suddenly said with a black line in his face: "You have calculated it together, right? How can you be a man, can I save you a little bit of money? Now I have to come home and ask for the account?"
Xu Shengzhe frowned: "Don't come here when you are in business. You don't have to worry about my 100 million yuan, but President Hu's 500 million yuan, but you agree, without these five billion yuan, President Hu Can't get 2 billion.
There is also the transferred community, but you have said the money before, and now you have to rely on it? "
"Who blames it!"
Li Dong didn't be anxious: "The key pre-sale doesn't take time! Do you think my house on hand can be sold out as soon as it's sold? Really sold out, how can we still launch it, and we can't sell it until halfway through, when your The community has not sold yet!
You kid pit me, right, if the community was not transferred to me before, you Longhua still can't get the money? "
Xu Shengzhe looked helpless and waved his hand: "Success, we can delay this amount of money. Then you have to prepare 1.5 billion cash on your side, are you okay?"
"1.5 billion ..."
Li Dong knocked on the table, no problem, no fart!
Where is he 1.5 billion!
When Xu Shengzhe launched them, he was still not sure how much of his property could be pre-sold. Even if he could pre-sell half of it, it would be no more than one billion.
However, if he really wants to get the money, he can't get it out, after all, the expansion of the supermarket has only begun.
The money that was set aside before is still not used much in the account.
If the money is misappropriated, it will not be difficult for 1.5 billion.
But Li Dong had a worry, he was afraid that the money would not be paid back soon.
If the one and a half billion dollars are gone, and the money will not be available for a while, then the pace of supermarket expansion will not be delayed.
Thinking of this, Li Dong asked: "When we took over these properties, when will we get the money?"
"This is inaccurate."
"not sure?"
"Longhua has to look at it here ~ EbookFREE.me ~ After all, the market is getting better and better, we may stay for a while. Of course, that is our business, your own discretion.
And at this time, we do n’t want to open the market. Otherwise, if our opening price is high, do n’t you have to compete with us? "
"This is also true."
Li Dong nodded, and then said: "So, I will deal with it at my own discretion, do you not interfere?"
"Of course, even if I don't agree, will you?"
"Count your boy acquaintance."
Li Dong laughed and finally said: "1.5 billion is no problem, but Mr. Hu's five billion is what he said to you?"
Xu Shengzhe contemptuously said: "What do you think? You guys are good, they said that they would pay back in advance, but in the end, Yao Hong prepaid you billions, but you didn't mention it. President Hu was embarrassed to tell you about it I can only complain to me.
Besides, when he borrowed money before, I was on the sideline.
At this time when it was time to spend money, I naturally had to say something for him, otherwise you guys would have dragged on, I do n’t know you yet. "
"Get out, am I that kind of person!"
Li Dong scolded, but secretly said: You guys are really going to be busy, if you come up in person, I'm really ready to talk slowly.

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