Chapter 804: Battle of shopping

Du Anmin is about to leave, and Li Dong urgently needs money.
In this case, Du Anmin will not drag things down.
On the evening of the 19th, Li Dong and Du Anmin finished their talks. On the 21st, the Jiangbei Financial Office came forward to convene major banks for a meeting.
On the day of the meeting, Li Dong led several senior executives from afar to attend the meeting in person.
At the meeting, Li Dong detailed the advantages in the distance and delivered a speech of thousands of words.
Relying on Fooling alone, expecting the bank to pay, it is delusional.
Especially when the funds involved are as high as 10 billion yuan, banks will not relax easily, even if the Jiangbei government guarantees them.
Li Dong did not expect himself to let these people lend money to himself with a few words of generosity. When the heads of the major banks were still discussing, Li Dong sacrificed his tricks.
"Yuanyuan is willing to use Yuanfang Building, Yuanfang Plaza, Greenland Building, Sichuan Airlines, Yuanyuan Logistics Park ... these fixed assets as collateral!"
The whispering meeting room was suddenly quiet, and then there was a discussion.
These fixed assets from afar can be regarded as high-quality industries.
With the exception of some distant logistics parks that are not very safe, other fixed industries are constantly increasing in value.
Now Li Dong is willing to use these industries as a mortgage, even if there is no government guarantee, they will be tempted.
There were more than 20 banks, large and small, especially CCB, which had deep cooperation with distant places.
Just after the meeting, the person in charge of Jiangbei Construction Bank held private talks about the far side.
...
On September 22, Jiangbei Construction Bank first responded.
Willing to open a special channel for distant places, giving Yuan Group low-interest loans of 1.5 billion.
Of course, it sounds pretty good. In fact, CCB has no worries about it.
For this 1.5 billion loan, Li Dong used Yuanfang Plaza and Yuanfang Building as collateral. If these two properties are sold now, I am afraid that the value will reach 2 billion.
But having said that, the amount given by CCB is not low.
Under normal circumstances, it is good to provide a half of the value of the collateral for a mortgage loan. This time, CCB has given a 70% quota, which is relatively optimistic about the distance.
Immediately after CCB, ICBC also responded.
ICBC is also willing to provide 1.5 billion low-interest loans, and the collateral is Sichuan Airlines shares.
When Sichuan Airlines was acquired from afar, the value was as high as 2.5 billion. After this conversion, it was suddenly reduced by 1 billion, which is also impossible.
The bank seeks stability, not that you can give you as much as you say.
Especially for this kind of loans of up to several billions, all aspects need to be rigorously reviewed to ensure that the funds will not be bad debts. Such high amounts of loans can be given to the face of the Jiangbei government and the industry under the distant place is indeed good.
The premise of all this is naturally that they can stop loss in time if something happens in the distance.
Two of the four major banks responded, and then other small banks also responded and supported piecemeal.
As of the 28th, Li Dong mortgaged almost all the fixed assets that Yuanfang Group could mortgage.
Except that the mall has not moved, at this time, if something happens in the distance, its industry may be auctioned.
However, so many industries have been mortgaged, and the distance here has finally reached the expected goal.
A total of 17 banks participated in the loan this time, providing a total of 10.2 billion loans to distant places.
Because these are special channels, these funds will be successively credited into the remote account within a month.
...
September 29th.
Yuanfang Group held a high-level meeting.
At the beginning of the meeting, Li Dong announced the loan, and finally said: "Now we have money, more than 10 billion!
However, this more than 10 billion yuan is almost all of our capital, and it can be completely destroyed by Su Guo.
But if we have so much money and we are still defeated by Suguo, we are almost done.
At that time, everything except the mall will be taken away, so this time we are fighting back, we can only win but not lose! "
"And it's impossible to spend all of this money on Sunan, Henan Province needs money, Fengcheng needs money, Mall needs money, Logistics needs money ..."
"The funds that can be reserved for Sunan, but more than 1 billion."
"If 1 billion has been spent and Suguo cannot be defeated, then we will retreat from southern Jiangsu. Because by that time, we will fall into a quagmire and supermarkets everywhere will face attacks."
"You guys, are you confident you can win this battle?"
"Have!"
Everyone blushed and shouted roughly in the neck. If they usually do, they should pay attention to their qualities and cultivation.
At this time, everyone could not care much anymore. Li Dong said that the battle against the water might be exaggerated a bit.
But Sunan really involved huge, if really defeated by Su Guo in Sunan, then the distance will turn to the defensive trend.
If we ca n’t expand, let ’s say that the market they seized in the early days will be compressed to the extreme.
In various markets, distant investment has already exceeded 10 billion yuan, and the total number of forests and forests combined will really be defeated by various companies, and the remote losses will also exceed 10 billion yuan.
With such a heavy loss, the remote area will probably only be able to retain the reserved land in Jiangbei.
Li Dong laid his hands and continued: "In addition, there are a lot of rumors from the outside world to us these days, plus in Sunan, we have maintained a defensive posture, and the trade-offs have been a major blow to our confidence.
Over the past few days, people over Sunan have been panicking.
Su Guo secretly shot again. Within a week, the manager of the three stores had resigned. This situation could not continue.
The National Day is just around the corner, and I plan to fight back on a large scale during the National Day.
What do you think? "
Sun Tao nodded and said: "We must organize a counterattack as soon as possible, and if we continue this way, the people's hearts will be chaotic. Plus this time we have raised tens of billions of dollars, and we also have the capital to fight back.
In addition, for those small stores that Su Guo temporarily won, they chose the fastest and simplest renovation and renovation plan, directly posted wallpaper, and replaced the signboards.
According to this trend, they are likely to choose to open all their businesses during National Day to encircle our hypermarkets.
In addition, there have been news from Sunan over the past few days that the Sunan government may be more inclined to Su Guo, and because we are at a disadvantage, in the end they may choose to fully support Su Guo.
For today's plan, we must show our strength and let the Sunan government feel a little afraid.
In this way, the biggest possibility is that the South Jiangsu government will maintain a wait-and-see trend ... "
After analyzing the pros and cons of Sun Tao, Li Dong nodded and said: "Then we will fight back on National Day. We cannot continue to let Su Guo take the lead, otherwise all the brands we established earlier will be destroyed."
Next, everyone discussed the specific measures again, and waited for the others to leave, so Sun Tao whispered: "What happened to President Chen?"
Li Dong frowned: "For the time being, there is not too good news. I think this is a bit overwhelming. Regulars Long and Yongan are not stupid at this time. I am afraid they are more willing to see both of us fight and win before making a decision.
What I am more worried about is that the two companies contacted Su Guo at this time. Once Su Guo knew our calculations, the trouble would be even greater. "
Sun Tao sighed slightly: "At this time, we can only count on President Chen."
If Chen Lang was able to win the two, fortunately, Su Guo would be hit hard.
However, if it could not be won, the news would be leaked. Once Su Guo was prepared, even if he was able to win it later, it would have no effect.
What is more serious is that these two were won by China Resources, and the remote place that was already at a disadvantage is even worse, and it is likely that it will really need to retreat from southern Jiangsu.
At that time, Li Dong can only abandon the car.
The two said a few words, and finally they were silent. At this time, they could only watch Chen Lang.
After a while, Li Dong exhaled: "Do n’t think too much, even if you give up the Sunan market. And even if I give up the Sunan market, it wo n’t benefit Su Guo. At the last moment, I will Transferred the Sunan market to Bailian.
I want to see what expression Ma Jialiang will have! "
Sun Tao smiled bitterly, this is probably the worst result.
Once Bailian is made bigger in southern Jiangsu, even if Bailian and China Resources will have a fight, it will be no worse than the fight with the far side.
On the contrary, it will lead the wolf into the room. If both sides are staring into the distance, it is likely that even the local market in Jiangbei will suffer.
However, Sun Tao was too lazy to persuade at this time. After all, he hadn't reached that step yet.
...
October 1.
The biggest shopping spree in the domestic retail market has emerged.
Distant and Su Guo have carried out overwhelming publicity in Jinling City, and various promotional activities are dazzling.
On the day of October 1, Su Guo showed his irreplaceable dominance in Jinling.
In just one day, Suguo opened 22 convenience stores and 16 community stores around Times Hypermarket.
In addition, there are 11 franchised stores, besieging the distant places with unmatched momentum.
Ma Jialiang personally came out to inspect the stores, and made a bold statement, "No matter how much the price of the supermarket in the era, Su Guo, even one egg here is less than a penny!"
"As long as my Majialiang is in Suguo, and still staying in this position for a day, I will not let it go in Jinling Market!"
In addition to price wars and wolves tactics, Ma Jialiang once again strengthened the gradient promotion strategy and regional concentration strategy, trying to eliminate the distant family in the Jinling market.
From afar, he did not hesitate to follow the footsteps of Su Guo.
Suguo price reduction ~ EbookFREE.me ~ is far more convenient for price reduction.
Suguo organizes stores to promote sales, and there are more types of products with far-reaching promotional range.
Both sides have spared no expense and have launched a vigorous front-end shopping struggle in the Jinling area. Both companies are operating at a loss every day.
At this time, both parties will see who is dying of energy consumption. As for who can win, it is not easy for people in the industry to judge.
Ma Jialiang used this trick to kill a lot of people, but don't forget who his opponent is.
This guy, Li Dong, has always been crazy. He is different from other foreign-funded enterprises. Once other enterprises suffer substantial losses, they will definitely choose to stop losses.
But Li Dong is not necessarily seen from the original e-commerce war.
This guy fought a price war, and he would rarely surrender until he really made a fortune.
Not long ago, Li Donggang raised 10 billion yuan from the bank. He has a lot of capital and struggled with Su Guo. The final failure is likely to be Su Guo.
After all, this is a state-owned enterprise and an enterprise under the China Resources Corporation. Once the loss is too large, Ma Jialiang cannot bear it.
In addition, it depends on the attitude of China Resources Vanguard.
If CR Vanguard begins to work hard in other areas, the distant place will have to take the trick, and both sides will wear down at the same time.
Of course, all this depends on whether China Resources has this courage.
If Chen Lang is in office, it is likely to make this move.
Hong Ji, who had just taken over as CEO of China Resources Vanguard, may not have this courage. Even the other party has not yet completely taken over China Resources Vanguard. At this time, he worked with a distant place, and he suffered a loss when he took office.
Generally speaking, at this time, both sides have their own pros and cons, and it is really difficult to see the outcome.
The outside world speculates that the most direct shopping battle should last for a long time, and the moment of deciding whether to win or lose may not last until next year.