Chapter 865: Changes triggered by panic buying

plain.
The snow is getting bigger.
From the 10th to the 12th until now, three days, the snow covered the entire city.
Jiangbei is one of the most affected places in this blizzard.
Elsewhere, there are intermittent periods during these three days, but in Jiangbei, the snowflakes have hardly stopped for three days.
A few steps away from going out of the Yuanfang Building to getting on the bus, Li Dong was covered with a shallow layer of snowflakes.
Chen Ke wanted to help hold the umbrella, Li Dong waved his hand and refused.
After getting in the car, Li Dong thought for a while: "Go to the far square first."
The stores in Yuanfang Square are still one of the largest stores in the distance.
If you want to see the situation, that is the most suitable one.
...
Usually ten minutes away, this time Tan Yong drove more than half an hour.
Along the way, Tan Yong was cautious, fearing that something might go wrong.
On both sides of the road, sanitation workers shoveling snow are everywhere, and snow shovel trucks in the sanitation department are also in full swing.
However, the front foot just shoveled a channel, and the back foot was covered with falling snow.
Chen Ke said softly: "The snow is too big and grows so big. This is probably the biggest snow I have ever seen. I really hope that it will end soon ..."
With that, Chen Ke gave Li Dong another careful look.
This idea of ​​hers runs counter to Li Dong.
Perhaps in her opinion, Li Dong now hopes that the bigger the snow, the better, after all, this can hit Taobao hard.
Seeing her dodge, Li Dong didn't have a good air: "Look at what I do! I also hope to stop early. The key is that God listens to me?"
The heavy snow was not made by me. The natural disaster was ruthless, and I couldn't change anything.
Since it can't be changed, should we seize the opportunity to win a little advantage for us, shouldn't it be considered as a difficult country to make a fortune? "
Chen Ke hurriedly said: "No, how can this be regarded as a country that is difficult to make a fortune, we are obviously anxious and thinking.
Taobao, since they can't deliver the goods, we can deliver them, everyone is grateful that it's too late. "
Li Dong shook his head with a smile, and said after a while: "Actually, I hope there is no snow, do you believe it?"
Chen Ke nodded hurriedly, "I believe."
Li Dong sighed: "Whether you believe it or not, this is actually my true idea. Even without this snow, I can beat Taobao sooner or later.
But as soon as the snow disaster came, there were more people affected. "
Li Dong said casually, and then he stopped talking.
Waiting for the bus to go downstairs in the far square, Li Dong's complexion changed slightly.
Line up a long team!
Today's Far Square is overcrowded, and some people line up for shopping!
Li Dong was a little shocked, and hurriedly got off the bus and walked to the rear of the team.
Sweeping around the crowd in line, even if the snow flew, these people's frozen faces turned blue, and they did not choose to disperse one by one.
Li Dong frowned and stepped forward to talk with an old man.
After just asking a few words, Li Dong was stunned.
Why do you come in line?
The snow is too big, and the big guy is anxious.
Another point is related to Li Dong himself. He has been telling himself not to make a fortune.
Over the past few days, the prices of grain and oil foods have risen steadily, and within three days, the increase has reached 5%.
Originally, the far side was also preparing to raise prices, but when he reported to Li Dong, he was rejected by Li Dong.
Because there was a lot of inventory in the early stage of the distance, Li Dong felt that he could support it.
But he didn't expect that because other people's price increases, he didn't raise prices here, and he would attract so many old ladies and grandpas to line up to buy.
It's freezing cold, if this falls, or if it's frozen, who is it?
At this time, Li Dong was helpless.
This is no wonder that others, in fact, he is not experienced enough, did not expect this scene to appear.
This is still a distant square, and perhaps this type of panic buying phenomenon has also occurred elsewhere.
Urban people are more worried about natural and man-made disasters than rural people, nothing else, because they cannot be self-sufficient.
In the countryside, no matter how heavy the snow, as long as no more than a few months, everyone can sustain it.
Because ordinary farmers have surplus grain in their homes, as for vegetables, chickens and ducks, they also have reserves.
The city is different. Over the past few days, the snow has been too heavy, and some of the water pipes have been frozen. Some power plants have also experienced problems. Water and power outages often occur.
At this time, without water and electricity, everyone could not sit still.
Moreover, urban people generally do not store too much grain and oil. At this time, people naturally worry that there will be difficulties in the supply of materials as the snow continues to fall.
Therefore, when the young people are still working in the snow, the old people in the family come out to purchase the necessities of life.
Far away is the largest supermarket chain in Jiangbei, and the price is not high, so why not come here?
Even if you line up, it ’s okay, anyway, the old ladies and grandpas have nothing to do.
But they are all right, but Li Dong is big.
With so many people snapping up, can the remote storage be sustained?
But he knew that this time the heavy snow will last for a short period of time, only three days, if the goods are sold out, what will happen next?
Later, because the snow is getting deeper and the logistics are more and more difficult, even if the distance can meet the supply, these people can't stand up to buy it every day.
The entire population of Pingchuan is over one million. When it expands to Jiangbei, it is tens of millions, and East China is hundreds of millions.
There are only 500 stores and 7,000 logistics employees in the distance. This is not the way to go.
Thinking of this, Li Dong and Chen Ke hurried into the crowd and walked into the square.
Along the way, many grandpas and old ladies looked at them with dissatisfaction, apparently thinking they were in the line.
Li Dong couldn't help crying or explaining, and squeezed for a while before arriving at the supermarket on the second floor.
Compared to downstairs, the supermarket is really overcrowded.
Behind several checkout counters, the team has been lined up as a long dragon, and it was even more crowded than the original opening of Dongping Store. At least when Dongping opened, there was no line up outside.
Seeing this, Li Dong said to Chen Ke: "Call the store manager here. If you can't go on like this, you must evacuate the crowd.
If something happens, trample or fire, our distant reputation is all over! "
Chen Ke's face was also solemn, she was not the hairy girl.
In the past two years, she has learned a lot and experienced a lot.
If Daxue continues to let it go, then the trouble will be even greater in the distance.
Not only must you be careful of accidents, you have to consider whether you can withstand such a lot of pressure from afar.
The logistics channel is now on the priority supply mall, if the supermarket is so hot every day, then the logistics must score points.
In the end, maybe the distant place could not support it, and talked about suppressing Taobao.
Several people stood in the corner of the door and didn't go in. I'm afraid they couldn't squeeze in if they wanted to go in.
After a few minutes, the store manager squeezed out with sweat.
Seeing Li Dong, the store manager said bitterly: "Chairman, why are you here?"
If the business is so good, the store manager may not let Li Dong take a look to see how well they are doing.
But now, the manager is really as big as a cow.
Li Dong said much more lazily and said quickly: "Make an arrangement now and let those old and grandpas queuing outside enter the mall!
You are fooling around!
The snow is so heavy outside, what should I do if something goes wrong?
In addition, you do n’t know to do some publicity work?
It was only three days of snow, and now it ’s no better than in the past, at this time snapping up ... "
"Chairman, it's not that we didn't announce it. The key is that no one listens to us." The store manager also called it miserably: "We said it again and again, but these old people are idle, and they are afraid to continue to snow. Things, so they refused to leave.
In addition, this is also related to our not raising prices. The chairman, other grain and oil stores and small and medium-sized supermarkets have all increased their prices.
Our reputation is already great. At this time, we don't raise prices. They are cheaper than grocery stores. Can they not come? "
The manager's words already had a hint of resentment, and it was not a good thing for employees to show their resentment to the chairman.
But at this time, the store manager really couldn't think too much. With so many people, can he not worry?
Now if there is a fire, you can't run away!
The whole mall is full of people, where is it going?
This is really related to the life of the family. At this time, those who work or not can only put aside.
Li Dong didn't blame and pondered for a moment: "What if the price is going up now?"
The store manager thought for a moment and said, "In fact, the price increase should be done at the beginning. Now the price is suddenly increased. If the price increase is low, it will have no effect.
If the increase is high, I'm afraid that people in the distance will be scolded and can't lift their heads.
Everyone queued up until now, and we have suddenly risen so much. The people in front cost 100 yuan, the people in the back cost 110, and they bought the same thing. Can they be happy? "
Chen Ke saw that he became less and less ridiculous. This remark was obviously blamed. He could not help but scold: "Shop Manager Liu, is there no other way but to increase the price?"
The manager suddenly woke up and smiled pretendingly.
After glancing at Li Dong and seeing Li Dong musing, the store manager let out a slight sigh of relief: "Chairman, it's not impossible."
Li Dong turned to God and looked up, "You said!"
"Propaganda and counseling is one thing, but our effect alone is actually not great. It is better to be comforted by government personnel.
In addition, the theater upstairs is still empty, and we can divert some people to go there.
Move the grain and oil business upstairs, and it's not so crowded here.
In addition, we can now open a phone order or order online and deliver to your door ... "
He said, Li Dong was stunned.
Isn't this the deeper O2O model?
Li Dong said before that he can use the reserves of supermarkets to meet the development of the mall.
Now, the supermarket has actually proposed that the mall can be used to divert the crowds in the supermarket.
In the past, it was a unilateral supermarket cooperation mall ~ EbookFREE.me ~ Now the two sides cooperate with each other.
Is this feasible?
Just when Li Dong felt a little difficult, the store manager continued: "Of course, we have to limit the scope. For example, our Longhua store only accepts orders for the five kilometers nearby ..."
Li Dong couldn't help asking: "Are you sure? You know, all the people who come to the supermarket are uncles and aunts. They don't usually contact the Internet."
"So I said that it is necessary to add a telephone order. Now is a special period.
It may not work in the past, but it definitely does.
After all, these uncles and aunts are getting older too. Could the family really be assured that they would go out at this time?
There is no way to do it. As long as we publicize it, young people will be able to surf the Internet by themselves, and uncles and aunts can also order by phone.
At this time, things are better and worse, they are not so picky.
And we also took a picture of the congestion of the supermarket to promote it, presumably those uncles and aunts are not willing to queue in the snow. "
Li Dong pondered for a moment, this may not be an opportunity.
It is difficult to achieve a complete integration of online and offline industries.
But now, it is an opportunity.
However, there are still many difficulties, logistics costs, unified issues of shopping malls and supermarkets, and delivery of goods.
Of course, if this model is really acceptable to the public, these problems are not problems.
In the past life, how many e-commerce and retail companies want to achieve online and offline unification can not be achieved.
It's not that they don't have technology or strength, but consumers are different in their habits.
Now, this situation has changed.
The advent of the snow disaster forced everyone to change their consumption habits.
Li Dong thought of this, and couldn't help but look at the young shopkeeper on the opposite side. This guy was a personal talent.