Chapter 1134: fare? Not a problem at all!

Turning his head, Yin Jun asked Wu Siyuan: "Have you confirmed, IMAX fare?"
The cost of IMAX is very, very high. The cost of equipment such as a projection screen is 8 million US dollars, 100 sets are 800 million US dollars, and it took Yin Jun a full 4 billion Hong Kong dollars! More expensive than buying 7-11! !
I can't see the money that I can't see! If not, who knows that IMAX equipment is so outrageously expensive?
This is also because IMAX is Yin Jun ’s private company. Their offer to Yin Jun is only 10% small profit. If they want to sell it to others, they will be embarrassed if they lose 10 million sets.
This is also a necessary step to promote new technology.
Fortunately, Yin Jun knows that IMAX will definitely be very popular in the future. Otherwise, I dare to spend 4 billion Hong Kong dollars to start IMAX cinema. This is probably also a problem.
Is also because I started to be an IMAX theater. Yin Jun knew why in the future, 3D movie theaters in China will be everywhere, but the number of IMAX theaters is less than one-tenth of the important reason for the 3D theater.
Obviously, it's all money.
Then IMAX's film roll is 70mm wide, and it has a weight of 400 kg in 120 minutes after editing. The cost of copying is $ 60,000.
These two doomed the price of the IMAX room will not be cheap.
The first thing that Wu Siyuan took over as the Kirin North American theater line was actually the pricing for this IMAX hall. On weekdays, it used ordinary 2D screens and projection equipment with two ordinary halls, but when IMAX movies appeared, Then we must replace the equipment and use it as a real IMAX hall.
Facing Yin Jun's question, Wu Siyuan pondered: "It's almost settled. The three fares at 9-16 pm during the day are $ 15, and the three fares after 16 pm are at $ 20. "
"So expensive !?"
Robert Iger, who did not participate in the pricing discussions, couldn't help but take a breath. "This price ... can someone be sure to see it? Can you guarantee a 30% attendance?"
On the side of the theater, Tanya and Rondo also opened their mouths. Although they did not speak, the meaning was the same as that of Robert Iger.
"No way, if a series of costs are added, and there is a cost conversion required by the IMAX system, without this price, there is no way to make it." Wu Siyuan also had a bitter headache and a wry smile. We can guarantee a profit of more than 40%. 30% is just not a loss. We are all ready. If it is not possible, we can only use the profits of the ordinary hall to subsidize the IMAX hall. Looking forward to this movie. Losing money, and then at least getting praise from fans on word of mouth, is a victory. "
"You are too arrogant." Yin Jun shook his hand and smiled, "Since the calculation is done, do it according to your plan. How amazing IMAX is, how good it will be when you watch it, you both experienced it just now After that, I think there will still be many people willing to spend this money to watch. The 40% attendance rate is not a problem at all.
What you need to do is to keep the IMAX equipment running as normal as possible, and there should be no problems during playback. I will also ask the people of IMAX to provide technical support. This is the first battle of our IMAX theater, and the audience must not be disappointed! They were disappointed, and it was our turn to be disappointed next! "
Wu Siyuan was originally prepared to make Yin Jun say a meal, but did not expect Yin Jun to be more optimistic than him, it was a bit unbelievable.
The movie fare in the US is currently floating between 3-5 yuan.
Some not-so-selling literary films, or long-term movies, are basically three dollars.
If you make an ordinary movie, it is about 4 dollars.
Some new movies, and it is a hot new movie, then it is 5 yuan a game, such as "E.T.", "Raiders", "Superman 2", "Life and Death Speed" is the price.
If you want to count the discount time from Monday to Friday, there may be an ultra-low price of 2 dollars.
Anyway, there were very few people watching at that time. If you can deceive people into a movie theater at a low price, it would be considered a white profit.
When we say the ticket price of the movie in the United States, do not convert it into Hong Kong dollars or Renminbi at once. People in the United States earn US dollars. The fare of 5 yuan is 5 yuan, no conversion.
Today, the salary of Americans is about 600 US dollars per week on average, and it is almost 2400 US dollars in a month.
This figure is only about 20% lower than that in 2020, which also shows that the United States does not care how bad it is outside, and it maintains its domestic price level and salary system, and people basically do n’t feel anything. With the change of the year, the salary in hand is not enough to even eat and rent a house.
According to the average salary of 2400 US dollars, watching four to five movies a month is basically a common leisure and entertainment method for people aged 18-40.
Calculated in this way, the average monthly movie ticket is 20 yuan, the burden is nothing, even if popcorn and cola are added, the total is only 50 dollars.
But if you let them watch a movie that costs 15 yuan or even 20 yuan, then many people must think about it.
Such high consumption is really not affordable for ordinary people.
Occasionally it may be possible to look at it, but it will definitely not work in the long run. After all, life is not just about entertainment. In North America, there are many people who live like dogs.
Another problem is that this time "Terminator" is released at the same time in IMAX and ordinary 2D formats. The price of the ordinary screening hall is only 5 yuan.
Looking at an IMAX version is enough for you to watch the ordinary version three or four times. This is not cost-effective. It is really a question worth thinking about.
Don't think that the old and the beautiful don't know how to save. It's not just one or two people who come back to a smart tour and go back with tears for months or even a year.
Thanks to the fact that most of them are poor travelers, there is no luxury travel, otherwise it is not a problem of one or two years of bills, the long list of numbers, it is easy to despair them.
Of course, in fairness, Yin Jun also felt that the 15-20 fare is a little bit more expensive, but it still does not exceed people's ability.
The teenager knows that after the popularity of IMAX in the future, even in the United States, IMAX will be about 10-20 yuan a piece. Those super 3D movies with 3D may even be as high as 25 US dollars.
Now that IMAX has just come out, various technologies have not been upgraded, production has not yet been opened, and R & D costs have not been evenly distributed, 15-20 yuan per piece, which is justified.
As for whether anyone is willing to look at the problem of IMAX, Yin Jun feels that he can refer to the reaction of the fans of Hua Guo when the "Avatar" was released in 2010.
At that time, the 3D and IMAX screens in China were only eleven, and they were all concentrated in a limited number of cities, and then the fare reached a 130-200 yuan one!
Be aware that in 2010, the average price of housing prices in Beijing, Guangzhou and Shenzhen was only around 30,000. It is not like in 2020, the average price has reached 100,000 square meters! !
Therefore, the fare at this price completely exceeded the average affordability of the fans of the Chinese country at that time.
But what happened?
Obviously, Yin Jun can be seen on the TV. Even after a month after the release, people queued up to buy tickets and they are still hundreds of meters away. From morning to night, there is no empty place in the IMAX hall, even The first and second rows will be idle 90% of the time, and all are fully occupied.
Why is there such a situation?
Is also very simple, that is, through the word of mouth of the fans, through the spread of word of mouth.
Everyone who has watched IMAX-3D "Avatar" must be crazy to recommend it to their friends when they come out, and then the same is true when they read it ... This cumulative diffusion sensation has created something that has never been seen before. The box office miracle, and the IMAX hall lined up for two or three months, are basically full of screening miracles.
Yin Jun thought everyone was a little crazy.
But after he went to watch it himself, he didn't know why everyone is so crazy-such crazy is definitely worth it!
James Cameron is definitely a technical genius.
Because of his efforts, he not only solved the problem of coexistence of 3D and IMAX screens, but also solved problems such as too dark 3D images, uneven image unevenness, and so on. Such stunning visual effects are definitely not those that are later converted 3D and giant screen movies can be compared.
In 1982, the Americans, in terms of living standards and salary structure, completely surpassed the Chinese in 2010.
The average monthly salary of others is 2400. It is 20 yuan to watch an IMAX movie.
The monthly salary of Chinese people is 4000, and the average watching an IMAX movie is 150 yuan.
With such a ratio, the gap is still huge at a glance.
Of course, the wine is still afraid of the deep alley. This is also an important reason why Yin Jun will spend 10 million US dollars for publicity in the United States.
The several promotional videos produced by Cameron really turned out to be his style. They were fierce and full of movement, urgent and full of depression, and they expressed hope in their nervousness. To see.
No need to say Yin Jun, Cameron also specially promoted the movie viewing effect of IMAX. I think this will be attractive to the fans.
No matter when and where, there will always be some people who are willing to try new things, which is even more so in the United States.
As long as there are the first batch of fans to watch it, if they still don't feel shocked, Yin Jun really doubts that this group of people has returned from 2020.
So, they were captured by the huge charm like IMAX, which is also a matter of course.
Then Yin Jun looks forward to spreading the word of mouth, so that IMAX can be welcomed by more people ~ EbookFREE.me ~ After all, the United States. The people of the United States are all admired and enjoyed. They spend a little more money and can get the same as ordinary people. The different heartfelt feelings of the film, Yin Jun thinks that many people will do it-from the decades after World War II, they have done so. It may be a bit too much to describe it as a drunken dream and death, but it is described in time and fun. Not excessive at all.
More importantly, Yin Jun is definitely not looking forward to making money in his own IMAX cinema.
Now there are only 100 IMAX theaters. How much can you earn by making more money? How many films have to be screened to earn 4 billion Hong Kong dollars invested by Yin Jun?
What he expects more is that IMAX's word of mouth will spread out. There will be other theaters coming to find IMAX, and I will also start to be an IMAX theater to promote IMAX movies.
Which in turn also urged Hollywood directors to shoot IMAX movies, use IMAX camera technology, make more beautiful IMAX movies, and let fans buy it, so that they are used to and like to watch IMAX movies.
This series of feedback will allow IMAX to get enough returns, and then continue to research and develop new technologies, and continue to reduce cost development, so that IMAX technology is popularized like the previous life to the world!
At this step, Yin Jun's movie empire dream was considered a successful step. ...

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