Chapter 1182: Dramatic

A group of high-level executives at Xinghua Bookstore didn't pay attention to the strategy of Kirin Records.
Even Zheng Guohuai, who specializes in recording, doesn't care much.
What they cared more about was that if Kirin Records made a mess this time, would it go to the complaint and force Xinghua Bookstore to take care of them?
Speaking of, it is not that they are incompetent.
In fact, whether it is Tan Bin, Tang Hongxing, or Zheng Guohuai, can be regarded as the elite of the current domestic industry.
But the problem is that the limitations of the whole era limit their vision and ability.
After 40 years, an ordinary person who likes to go online returns to the present. His vision, his overall view, his predictions of future development, etc., all directly kill the countless elites.
Not to mention Chinese, even foreign elites.
I don't believe you go to find Qiao Gangzhu. You tell him that Apple will become the world's largest super company by selling mobile phones in the future.
Do you say that Joe Gang will believe you, or will you call the security guard to "drive me this madman"?
Huo Jianning did not have the ability to transcend this era, but he has many years of studying abroad and knows how the marketization path will go in the future, so he feels that private economic subjects can definitely break this rigid collective system.
Since the road of Xinghua Bookstore is not working, you can only work hard by yourself and establish your sales network one step in advance. No matter what you do in the future, it will be very convenient.
In fact, Huo Jianning really wanted to do 7-11 in China.
This kind of retail terminal in the form of a convenience store in a small store, if done, is definitely an amazing thing. It is very helpful for the Kirin Group to dominate the country of China.
Not only because it can sell all small commodities, but also because it can form a huge social effect, relying on one network to connect the entire street, community, city, and even the people of the entire country, so as to become their An indelible part of life.
But people in China are so poor now that it is impossible for them to afford this 24-hour convenience store. They prefer the form of supply and marketing cooperatives and department stores.
I'm afraid I can only wait for the babies born now to grow up and live a prosperous life, and the concept of consumption has changed. A 24-hour convenience store like 7-11 will be useful.
Prior to this, opening 7-11 in the mainland of China was purely a huge burden on the back. With the strong strength of the Kirin Group, they were all powerful.
Therefore, Huo Jianning's first step can only be found at the point of sale of the Kirin recorder.
Yin Jun ’s experience is much richer than him. The teenager knows that in those years when he has just changed and reformed, those who seem to be foolish and second-handed in other people, how to get rich, just picking two things can make the whole situation change. .
Is not bragging. In the 1980s and 1990s, when you saw people standing at the door of the train station and screaming at the door of the shop on the street, did they think they were disgraceful and shameful?
If you let you know that people had hundreds of thousands of profits every day at that time, I'm afraid you would also feel that it is okay to be so embarrassed by yourself?
In those days, as long as you put your face in your pocket to do business, it must have been issued.
Those who are reluctant to face and iron rice bowls are usually frustrated 20 years later, holding a small wine every day and sighing: I think if I were ... it would be fine!
You said, is Yin Jun's method useful?
Huo Jianning found it useful, so he went to talk to those who record.
Includes telling them to go to shopping malls, train stations, bus stations and other places to sell, including sales incentives and so on.
As a result, when it was released in early May, the first week or so, it was the Kirin recorder sales outlet that sold the most music tapes, with an average of two or three hundred boxes sold per store every day.
Hundreds of record store sellers in big cities can't add up to 5,000 boxes a day.
The people below suddenly panicked.
Now the production line of Kirin Records can produce 300,000 boxes of music tapes at full capacity every day. You are about 20,000 boxes a day, and even one-tenth of the productivity has not been pulled up!
Kirin Records has more than 800 albums in hand. According to the original sales plan, the sales volume of each album should be about 200,000 to 400,000 boxes!
Carefully counted, even according to the minimum sales requirements, you now have to take a full ten days to complete the sale of a cassette tape, but can only sell three records a month.
How long does it take to sell more than 800 albums?
Almost 270 months!
Is just a little more than 20 years to sell out.
Isn't this a joke?
They made suggestions with Huo Jianning one after another, hoping to change this situation.
Nothing else, at least you have to double your sales, is it just barely passable?
Otherwise, wouldn't Xinghua Bookstore people make a joke?
Actually, Xinghua Bookstore is already reading jokes. It is said that when they met at the manager level meeting, someone even took Kirin Records as a joke and laughed at their incompetence.
Kirin Records people are very dissatisfied.
Is not just the people of Xiangjiang, but even the people hired in the mainland are suffocating.
But the reality is such cruelty, no matter how dissatisfied you are, you can only hold your back on the basis of no results.
Huo Jianning was not panicking at all, because he still possessed a secret weapon, and as soon as this came out, the situation would change completely.
But now it is just the beginning. The sale of a new thing can never be concluded in just a week or two. Those slow-growing products that have gradually developed interest are more.
If you can't be so stable, what business?
It was also at this time that things suddenly changed.
"General Manager, General Manager!"
Chen Xidong knocked on the door suddenly, his face full of joy, "Great joy! Great joy!"
Chen Xidong was a senior executive dug by Huo Jianning from Huaguo Records Corporation on the other side of Beijing. From preparation to production to the liaison record company behind him, he came forward and did the work very carefully.
Saw such a stable person, all joyful, Huo Jianning immediately understood that this is a good thing happened.
"Say! What's wrong?" Huo Jianning put down the pen and got up and poured him a glass of water.
"Haha! Don't you know?" Chen Xidong smiled. "Just now, the record stores in seven big cities, such as Huajing, Huhai, Yuezhou, Rongcheng, etc., have called me one after another, urging us to rush After the goods are over, they are sold out! "
"Sold out?" Huo Jianning frowned, "They don't seem to want much?"
"Well, yes." Chen Xidong opened his mouth, "Huajing we shipped a total of 30,000 boxes, Huhai is 25,000 boxes, Yuezhou is 50,000 boxes, and it is not fast to sell out in a week ... but this time Not only did they sell out, they actually emptied the goods from our warehouse at the point of sale yesterday morning, and took a total of about 100,000 boxes. As a result, it was only sold at noon here! "
"what?"
Huo Jianning was surprised.
One day, seven cities sold 100,000 boxes, which is equivalent to an average of more than 15,000 boxes in each city!
Compared to the previous few days when all the record shops combined only sold 5,000 boxes a day, it was a world of difference.
What changed the situation suddenly?
How could they sell so much?
No need to ask Huo Jianning, here Chen Xidong said by himself: "Hey! Or how about our handsome young man is a genius? He did not give these record shop owners advice to let them go to the train station, bus station, park , Squares, bustling main street intersections to sell? Put a tape recorder, by the way, put out the music, this is a live advertisement!
At the beginning, they were still squirming, they didn't want to do this, and they felt disqualified. But because the sales volume is so general, and Jun Shao has given them so many preferential policies, the more they sell, the more they earn. So there are a few courageous people who did this the first two days, picked up the tape recorder and went to the station.
As soon as the passengers heard it, yo, these songs are nice. Originally, they were going to go home or do things. It was good to buy a tape and give it away, so they bought it one after another. The one selling at the Beijing Railway Station sold 2,000 boxes a day! Where can I hide this news? The next day, there were 5 record companies selling there, but everyone still sold seven or eight hundred boxes!
In addition to Huajing, Huhai, and Yuezhou, they were also driven by one or two people. All the record companies immediately went to everyone. Where there is a lot of traffic, the sound of music is simply loud. whole city. That's it, the sales volume has risen all at once ~ EbookFREE.me ~ And there is a trend of getting better and better in these days! So they are so anxious to request delivery! "
Huo Jianning smiled and nodded.
That's right!
The population flow in these large cities is so large, although there is not much money in your pocket and you like to consume a little, but if you count from a base of 1.2 billion people, the absolute number will increase!
Does not require much, as long as there can be 50 million people who like music, then the position of Kirin Records in mainland China will be stable.
Most of the songs I chose this time are not love songs, folk songs, minors, ancient songs and so on occupy most of the songs. There is also a super diva like Deng Lijun who sits in the town. It is not normal to be popular!
The present situation proves that Jun Shao and his confidence are not without roots.
People in the mainland of China, although their lives are not very rich, but their needs for spiritual life are still very eager.
A good song, a good album, can touch their hearts and let them pay! !
……
(Happy Lantern Festival! After today, the new year's work and study should be on the right track! Wish all of us healthy and smooth! ^ _ ^) ...

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