Chapter 9: Open Western restaurant in Beijing

Wudaokou is not yet the center of the universe, it is not even the center of Beijing.
Huajing is not big at this time. There is no domineering awe-inspiring after repairing the Sixth Ring Road towards the Seventh Ring Road. Its prosperous radius is only limited to the Third Ring Road. The third ring road is basically a suburb.
The real development of Huajing is still after the Olympics, the expansion force is called full, and the house buildings of the fifth ring and the sixth ring are coming out like mushrooms. They have to change almost every other month. One look, dumbfounded.
As for now, the most prosperous area of ​​Beijing is still the streets on both sides of such a straight street as Changan Street.
Nature also includes this part of the east of the Palace Museum, which is around Wangfujing Street and Xiehe Hospital.
In another ten years, a large rectangular site sandwiched between the Union Hospital and East Chang'an Street, that is, the land next to the Beijing Hotel will be bought by Cheung Kong Group , Built the famous Oriental Plaza.
Apart from Li Chaoren, no real estate agent from Hong Kong has ever been able to build a comprehensive commercial plaza area with such a large area in such a vital position.
So Li Chaoren is the best at grasping the opportunity.
He started two or three years later, if he did n’t have such a hard relationship, he did n’t spend a lot of money to directly ask the Beijing Municipal Government to clear it. This land ca n’t be obtained after ten or eight years. Big real estate companies of state-owned enterprises.
You ca n’t say that you have a relationship with the owner of the site to repair the house in Beijing. You have to hang a loud name to do this kind of business-the godfather of Tianxian ’s sister is not because he is a private boss, so I was squeezed a few more times by someone else, did the meal break completely?
Wei Xiaofan walked around Wangfujing Street in the last two months.
The reason is that Yin Jun asked him to help him find a good place. Kirin Group is planning to open a good western restaurant.
Had such an idea because Yin Jun had been eating western food in the Beijing Hotel during the few days in Beijing.
Of course, it can't be said that people's craftsmanship is poor. No matter the raw materials, craftsmanship, etc., they are definitely first-class, which is nothing compared to what Yin Jun ate in Xiangjiang.
The problem is that the dishes are too old-fashioned, they are all so old-fashioned, without any innovation.
By comparison, foreign restaurants have already developed towards new and improved western foods in recent years, which must be in line with the times and the tastes of young people.
After Beijing Capital is one of the most important bases of the Kirin Group, if you open such a western restaurant, it is much more convenient to do a lot of things-people in the entertainment industry, but they like the style most, and they have something to invite them to Let's talk here, or use yourself as a meeting place for people in the entertainment industry. The collection of this network alone is enough to recover the cost.
What's more, there is no loss at all.
When McDonald's opened, millionaires would have to queue for a few hours to eat a hamburger set, not to mention a high-end Western restaurant.
In Yin Jun ’s memory, it seems that the most famous old-style western restaurant of Beijing is also the first authentic Chinese-foreign joint venture western restaurant, the Maxim restaurant, which was opened in these two years.
This restaurant controlled by Pierre Cardin has made a lot of money in Beijing. It has enjoyed a great reputation after decades, and it is the same grade as the old Mo. Some people come here to taste their feelings and live forever.
How did the Maxim restaurant succeed, Yin Jun knew exactly.
Isn't it better decorated, a bit more Western-style, and then sent a French chef to come, even the foreman used a few French ... coupled with Pierre Cardin's fame, it naturally became red.
These things, Yin Jun can also do it.
In Xiangjiang, there are many French chefs, Italian chefs, British ... well, even British chefs, looking at starry sky and other peerless dishes, made in China, it is easy to be killed.
Anyway, there are a lot of foreign chefs in Xiangjiang, and there are also a lot of foreigners.
Yin Jun only needs to renovate the restaurant, and then hire them to work in Beijing. Isn't that all right?
Such little things, young people do whatever they want.
On the one hand, asked Wei Xiaofan to choose a location and buy land to build and decorate.
On the other hand, Xiangjiang sent people to actively contact the chefs, mainly Italian chefs. After all, if a French chef is invited, the Maxim restaurant came over, and the two same types of competitions are not so good.
Italian culture has a long history compared to France, and their food is not worse than that of France.
Because of the opening of Kirin Food Co., the braised beef noodles produced by Kirin Instant Noodle Factory are sold throughout the country. Kirin Group is now in Huajing, and it is gaining much attention.
Wei Xiaofan personally came to choose a place to open the restaurant, naturally green lights everywhere.
Even a deputy director of the Beijing Municipal Bureau of Land and Resources, plus the deputy director of the Beijing Municipal Municipal Government Office, walked with Wei Xiaofan every day and introduced him to the advantages and disadvantages of which place.
The current government officials have a conscience, which is better, and which advantage is greater. They are very intimate to explain to Wei Xiaofan, I am afraid that the site he bought is too bad, and later blame Huajing City. Not kind enough.
In the end, Wei Xiaofan chose the place next to the Donganmen Ruins of the Ming Dynasty, which is on the side of the moat. The west entrance of Donganmen Street, across the street is the office area of ​​Business X, and diagonally across is the famous Chinese children. Art theater.
At present, this is a very prosperous place, and the original land belongs to Wangfujing Company of Huajing.
Cow!
This family occupies several streets!
But on the other hand, it belongs to the public, so it is easy to handle.
After Wei Xiaofan selected this place, it took less than two days. The house and its site, covering an area of ​​about 3,000 square meters, were sold to Kirin Group for 100,000 yuan.
This price has doubled. Anyway, everyone now knows that the Kirin Group is not bad, and it has never taken advantage of it-did you not see it? The leaders said that the Kirin Industrial Park ’s The land was allocated to them in vain for 50 years, but they just did n’t do it and insisted on giving money!
If all Hong Kong businessmen like to be slaughtered like this ... oh, no, it ’s so good to be so kind.
As for the seven houses in Houhai, Yin Jun bought them at a high price of 5 million yuan, but there are a few buildings of the Qing Dynasty Beizi Belle Mansion and Gaoguan Mansion that have not been demolished. The terrain is so good, there are 35,000 square meters. The rice is so big, isn't there a special approval above, can't buy 5 million yuan at all, okay?
After the house was bought, Wei Xiaofan immediately organized to demolish all the old dilapidated houses, and at the same time let the designer team on the side of Xiangjiang hurried over to design an Italian-style western restaurant.
It is good to say that Xiangjiang is good. Although the place is not big, there are talents in all fields.
In the previous life, "The World Without Thieves," Liu Dehua and Uncle Ge's technique of peeling eggs, one is cooked eggs and the other is raw eggs, both have peeled off the outer shell. Do you think this is magic and speculation?
wrong!
There are people like Xiangjiang who can peel raw eggs with one hand!
So Feng Yaoya showed this technique in the movie, but many people thought it was acting.
Xiangjiang, where flowers are in full bloom, found a few design companies that could design Italian restaurants. It was really simple. After a design company took over the work, five designer teams took a plane to Huajing that afternoon. Liang, carrying a drawing board and a pen, came to the site that was being demolished and relocated, writing and writing everywhere.
Wei Xiaofan gave them a period of one month of design and planning, and three months of construction supervision. The remuneration is 1 million Hong Kong dollars. If the work is done well and can be completed in advance, then there are also many rewards.
Under the stimulus of money, of course they were exhausted with all their heart and soul.
In the 1980s, Xiangjiang people were never afraid of suffering. This is also very good.
Unfortunately, after twenty or thirty years, their descendants are weaker from generation to generation. Finally, they only want to lie down to eat, do not want to forge ahead, and blame the blame for that.
The design cost is as high as 1 million, and the construction cost is even higher.
Because Yin Jun uses the best for everything, the most saved is the salary of construction workers. Those expensive materials, decorations, etc. have to be imported from abroad, which is not cheap.
Wei Xiaofan is only in charge of the early planning, and he will not intervene in the later management and operation.
He is not so busy, and Yin Jun cannot let his brother go to manage a western restaurant.
In fact, Yin Jun already had a comprehensive plan.
There are many western restaurants in Xiangjiang, and there are also many excellent western restaurants.
But your Xiangjiang people should be attentive and caring about the service, it is absolutely incomparable to the treasure island people.
Taodao people use that delicate tenderness to run their own company, and they can completely eat in the mainland.
Although they treat their employees very harshly, if you are their consumer, you will be very satisfied and happy, because their attitude is so good, gentle and considerate.
This is not Yin Jun talking nonsense.
Many people only saw that the foundry of Baodao was a sweatshop, but they did not know that Yuanzu, the whole family, Master Kang, Du Kecha, etc. were all known for their harshness.
At least Yin Jun had heard that the female manager of a Yuanzu store who was pregnant for three or four months only had an abortion operation in the afternoon, and was ordered by the section chief to struggle up at night and go out to run customers. This is really Nima. Go crazy!
However, it is a pity that ~ EbookFREE.me ~ is only now in 1982. The people on the treasure island have not yet opened the conditions for doing business in the mainland. Yin Jun even dare to come to Xiangjiang even if they hire the team , Dare not go to the mainland.
Fortunately, there is actually a country with a very good service attitude.
That is Japanese.
There are also many Japanese restaurants in Xiangjiang, and there are also many people who work in Xiangjiang.
Yin Jun prepares half of the chefs and waiters to use foreigners, half of the chefs and waiters to use Chinese, and the entire daily management team is handed over to Japan.
This is a good match.
There are Japanese. The delicate management method, with the foreign style of foreign chefs and waiters, as well as the Chinese waiters and chefs who can communicate smoothly, such a combination can ensure that it is popular and will not have problems with customers. At this time, there are really few Chinese who speak foreign languages.
If you make customers feel uncomfortable, it feels awkward, then your Western restaurant, no matter how luxurious, no matter how foreign, is useless.
People always like to eat in stores that make them feel comfortable, and what about the store itself is the second issue.
This is actually a little secret of the catering industry! ...

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