Chapter 1309: Paragraph 1 in history

Advertising is a science.
Especially the advertisement of new things.
At that time, the company made a bunch of people watching movies, and the continuous line of advertisements that appeared on the screen of the movie was very creative, and throughout the life of many people.
Twenty years later, when Joe helped the founder with a square and upright smartphone, the explosive sensation in that moment made it unforgettable for countless Apple fans and non-Apple fans.
Therefore, a good advertisement is very eye-catching.
There is no shortage of good advertising companies and advertising planners in Xiangjiang.
Huang Zhan is a top-notch, and Mr. Zhu, husband of former Chu Zhonghong, is also one of them.
Now Yin Jun is one.
Whether it is the "Diamonds Everlasting, One Forever" that he made to Chow Tai Fook, or the advertisements he did for Pan Gongzi that "don't care about the longevity, only care about what you once owned" are classics known as classics.
So this time before he went to the United States in October, Kirin Communications had sought Yin Jun's opinion because of the first mobile phone advertisement.
Yin Jun gave no plan.
Instead, let them go to other advertising companies.
Sooner or later, they will learn to choose advertisements by themselves, rather than just relying on Yin Jun alone.
These advertising companies are not only local to Hong Kong, but also Japanese, Japanese, and Korean advertising companies.
After giving the phone to them, after explaining the various functions clearly, the rest is when they start to be creative.
Kirin Communications has given enough money, but the requirements are high.
However, these are not afraid of advertising companies. They are originally a time-sensitive industry. As long as you have enough money and do not sleep for three days and three nights to discuss plans, it is not a problem at all.
By mid-December, the three advertisements had been produced and began to play one after another.
The first one is very simple, that is, the story that happened in the stock market.
When the stock market changed and urgent calls were needed, no one could make a landline phone call. Only the mobile phone placed on the yacht received the call, and the rich man issued a command while fishing, and finally succeeded.
The second advertisement is a story between lovers.
My girlfriend went to a remote and backward place to work, and she had almost nothing. It was very hard. But when I returned to the dormitory every day, I could use my mobile phone to contact the friend in the distance, watching them look sweet and very infected. force.
The third article is about family.
My son often goes on business trips abroad, making contact inconvenient, but after having a mobile phone, he can report to his parents at any time.
On the day of the Spring Festival, I thought that my son could not come back and was calling his son. As a result, a knock on the door rang, and the mother opened the door, but the son was holding the mobile phone and standing at the door.
The picture ends with the excitement and happiness of a family of three.
...
The three advertisements belong to three different advertising companies. They look a bit rough in Yin Jun, but after so many decades, it is still interesting to see mobile ads.
And advertising, more than exquisite effects, but in the content presented by the advertisement.
Otherwise, the advertisements will become more and more refined in the future, but can you still see the advertisement slogan "Don't care forever, just care about once?"
When those stereotyped advertisements are read more, will you still be moved?
Will not.
So, as long as you make an advertisement with your heart, no matter how rough it is, it will also move people.
The advertisement of Kirin mobile phone is taken this way.
A business.
A love.
An affection.
These three are indispensable elements in people's lives, which are in line with most people's aesthetic and outlook on life.
Therefore, when they were successively broadcast on the Kirin Satellite TV, the fire quickly spread throughout the entire Erxiang River and even the entire Asia.
Motorola released its first mobile phone nearly ten years ago.
But at that time, everyone just regarded it as a kind of high-tech, a kind of high-tech that was far less popularized in people's homes.
Although talking about these two years, Motorola is preparing to commercialize it, but it is not listed in the United States and China, let alone in Asia.
Who knew that suddenly, a company in Xiangjiang actually made a mobile phone in advance and was ready for commercial application? !
What a joke?
is this real?
Many people do not believe it, but the advertisement of the mobile phone, the details of the mobile phone, and the time when the mobile phone is released, etc., can't help but they don't believe it.
Of course, the first batch of mobile phone operations is only in Xiangjiang, but if Xiangjiang ’s mobile phone communication operations can be completed, the next step is to expand to Japan, South Korea, Singapore, Treasure Island ... and other places. Will it be far?
The first thing to regret is confidence.
Niu Bijian hated that Yin Jun would choose the time too. If it is one month late, he will surely sell the Xiangjiang Telephone Company at a price of more than a little when he knows that the mobile phone will be released on January 1st. 100 million will do!
But until the contract was signed now, he had no way to regret it, only to watch Yin Jun take advantage.
And now he only knows that Yin Jun has already fixed the signal transmission tower in the mainland, and has arrived in Xiangjiang at this time, and started the construction work.
Because Kirin Group has become the largest controlling shareholder of Xiangjiang Telephone Company, there is nothing wrong with this matter. It is completely legal to build a communication signal tower.
Then it was Dadong Telegraph Bureau who regretted it.
They also regret why their quotations are so low. They already knew that they would add two or three hundred million yuan. Maybe the company will sell Xiangjiang Telephone Company to themselves.
Then Dadong Telegraph Bureau will form a communications monopoly in Xiangjiang.
If Yin Jun wants to make a mobile phone without the approval of Dadong Telegraph Bureau, it is simply not feasible.
It is a pity that the opportunity is wasted in vain and such a large piece of fat is spared.
The third surprise that I ca n’t believe is the Motorola company that is preparing for the US mobile phone operation.
What are you doing?
We, the inventor of mobile phones, or the frontiers of mobile phone research, have not yet begun to move. Why did this Xiangjiang's projectile place announce that it will operate commercial mobile phones?
Quickly check and see if they have our patent license!
As a result, Motorola's talent was surprised.
Kirin Communications not only bought many of their patents, but Texas Instruments, Ericsson, Nokia, Siemens, etc., all of them bought patents or obtained patent licenses.
Even the patents owned by Motorola's core, other companies have similar, or can be bypassed perfectly.
What this means is that Kirin Group's mobile phones are completely sellable and can be operated by themselves. At best, for each one sold, companies such as Motorola should pay royalties.
That's all.
Knowing this result, Motorola was extremely annoyed.
They were the company that invented the mobile phone. They thought they were the first company to start operating mobile phone communication, but they didn't expect that they would be robbed by the Kirin Group when they walked slowly.
You said that if the Kirin Group started operations one, two, two, or three years in advance, this would be conceivable.
But Motorola is also preparing to start operations next year!
Various plans have been made!
The time is only a few months away, which is too suffocating!
However, when Motorola calmed down and took a serious look at Kirin Group's mobile phones, they were startled again.
Compared with the Kirin mobile phone, Motorola's mobile phone is almost like an era behind.
According to the advertisement, the Kirin mobile phone can have a standby time of more than 10 hours and a continuous talk time of more than one hour.
Motorola's mobile phone is ready to be launched, but the standby time is only 4 hours, and the talk time will not exceed 20 minutes.
There is also the shape of the mobile phone. The Kirin mobile phone can be held in one hand. Although it is also bulky, it can be much smaller than the Motorola mobile phone. The volume is reduced by at least 30%.
Don't underestimate this 30% volume reduction.
Only those who do electrical engineering know that this 30% reduction in volume involves how much technology is updated and how many parts and components are involved.
The Kirin mobile phone can be made like this ~ EbookFREE.me ~ can only prove that they have a strong R & D team, at least for more than a year or two to achieve such a big achievement.
Motorola originally thought that even others have mastered many mobile phone related technologies, but this world is only the most advanced with its own mobile phone technology.
Suddenly faced with facts by the Kirin phone, Motorola suddenly felt a sense of crisis.
Today, they are far from the Motorola of the previous generation who was alone in the 1980s, and the unsuccessful degeneration after the failure.
So throughout December, Motorola ’s mobile phone department met every day and night to discuss how to surpass its suddenly emerged opponent.
It is a pity that they will never know what kind of opponent they will face.
The first thing they have to face is the full strength of the two most powerful mobile phone companies, Motorola and Nokia in the 1990s, because Yin Jun developed mobile phones and ran these classic models.
Facing an opponent who never made mistakes in the follow-up research and development, how could they win?
Even if Motorola and even Nokia catch up later, they have to face Apple, Samsung, Huawei, Xiaomi after 2015 ... the full power of these smart giants!
Such a huge gap, such a huge effort and the resulting gap will definitely make them feel desperate!
And this will always be the pride of the Kirin mobile phone, the pride of Xiangjiang and even the Huaguo electronics industry!
The self-confidence of the people of a country is usually improved from such projects that are far ahead.
Just like our aerospace industry in the past!
Just like our previous life, our extremely powerful earth repair skills!
As in the previous life, we cover the mobile Internet industry across the country!