Chapter 1620: newspaper

"It's time to add a newspaper!"
Looking at the TV program, Liang Chaowei, chuckles and yells, Yin Jun said with deep thought.
Sitting beside him, in addition to the vice president of Kirin Group North America Branch and the director of the film business unit Shirley Lansing, there is also Robert Iger, Disney vice president and director of ABC.
These two people are the presidents of the future Kirin Group North American branch that Yin Jun focuses on. From the beginning, the pattern has not been limited to his own field.
So this time, Yin Jun came to them and mentioned the plan of Kirin Group next.
As for Tang Shuxuan, president of Kirin Group's North American branch, he has gradually withdrawn from specific management.
She is only responsible for the overall management, occupying the most important position, so that the people below do not have the idea of ​​fighting openly.
After all, every subordinate company now has a specific person in charge who runs the company very well, so she does n’t need to jump in.
In fact, no president of a multinational company can manage the following things in great detail.
For example, Joe ’s Apple Inc. has more than 100 global vice presidents who are responsible for all aspects of the affairs, so that Joe ’s leader can only focus on the macro direction and not be directly exhausted.
The reason for talking about newspapers is that Yin Jun discovered that a mature and complete media group requires not only television media but also paper media to form a full coverage.
Some people don't like watching TV.
Some people don't like reading newspapers.
But the TV and the newspaper are not read, but very few.
In the next 20 years, a computer must be added.
Then in another 10 years, computers will be gradually replaced by mobile phones, and even the news value of newspapers and TVs will tend to be replaced by mobile phones.
But at least in North America, at least in 2020, television and newspapers are still one of the biggest sources of news.
All kinds of news on mobile phones can only be an effective supplement, with timeliness, but absolutely not authoritative.
This is the same as Hua Guo, except that the people of Hua Guo at that time were eager to facilitate convenience, and they did not pay much attention to these news, so it did not matter whether they read newspapers or TV.
Anyway, as long as you get the entertainment effect, it doesn't matter whether the knowledge you get is right, whether the news is true.
As a result, every year in China, because of mobile phones spreading false news, the fools caught are not tens of hundreds, but tens of thousands.
The proportion of middle-aged and elderly people arrested for rumours is much higher than that of young people.
To use a popular language on the Internet, these people are simply "satisfied without fart."
This is also the sadness of low quality.
Come back.
Kirin Group's North American branch and media companies in the United States are not too few.
After ABC merged into Kirin Group, Kirin Group owned one of the three major television networks in the United States and China, with users covering all of North America.
Coupled with the Disney TV channel, it is simply called a tiger's wings. The upward trend in the past year is very violent, and it seems to have the meaning of competing for the first throne.
Then in terms of magazines, Kirin Group also has two fashion magazines, Vanity Fair and ME.
Yin Jun's attitude towards these two magazines is only one.
Smash money!
By smashing money, in the shortest time, let their influence spread out quickly and quickly occupy the major newsstands in the United States.
Grayton Carter, director of Vanity Fair, and Anna Wintour, director of ME, are well-deserved superpowers in the fashion industry for decades to come.
They have money now and someone will certainly not waste the opportunity.
"Vanity Fair" not only quickly became the top ten in the daily fashion category, but also relied on the relationship between Lianyi Film Company and Disney.
This year is the first year of the Vanity Fair dinner. No one but Yin Jun knows that this will create the world's most prestigious star dinner, which has almost become another Oscar label.
"Vanity Fair" magazine is based on this, quickly out of the United States and become the world's leading daily fashion magazine.
Compared to the "Vanity Fair" that faces the fashion masses, "ME" has a strong personal style of Anna Wintour from the beginning.
Originally, before she was published in October last year, she also sent a preview version of "ME" to Yin Jun. She wanted to show Yin Jun whether there were any omissions or deficiencies.
Then Yin Jun sent her back with the fastest express.
Only one sentence was posted on the ME magazine.
"Do what you want to do."
With this sentence, Anna Wintour was good enough, and directly burned the 5000 copies of "ME" in the warehouse to a fire. It took half a month to make a copy according to your own preferences. .
In November, "ME" magazine was officially released, and the first issue was launched through ABC channels. A total of 100,000 copies were issued.
Before the second issue was published, only 30,000 copies were sold, and the remaining 70,000 copies were all recycled.
Anna Wintour was questioned by countless people, and competitors even satirized "a layman found a fake layman and created such an unknown magazine".
But Anna Wintour did not care about others at all, as long as Yin Jun could support her, she was not afraid of anything.
Waiting for the second issue of 100,000 copies to be sold again, this time only 30,000 copies were recovered, and the first phase came a major reversal.
In the third issue of January this year, Anna Wintour directly issued another 200,000 copies, and the results were completely sold out in half a month.
Since then, "ME" magazine has become famous, and it has quickly become popular among fashionistas across the United States.
However, Anna Wintour fixed the sales volume of "ME" magazine directly at 200,000 copies, absolutely not increasing one.
Such an unconventional move is to make readers who like her and like "ME" magazine worship.
In less than half a year, "ME" was like a stream of clear water, which was directly injected into the North American fashion circle and stirred up a lot of storms.
Many fashionistas, even those in the fashion circle, have already praised Anna Wintour on various occasions, saying that she "has unparalleled fashion sensitivity."
The magazines that used to sneer at her were all loaded with grandchildren, and they no longer dared to talk irresponsibly.
Therefore, after "Vanity Fair", Kirin Group's North American branch received another worthy magazine.
But these two magazines are only useful for a specific group of people. They are very effective, but the scope is very narrow.
What Yin Jun needs is a national newspaper like The New York Times, The Wall Street Journal, The Los Angeles Times, and The Washington Post.
"It's better to buy the" Los Angeles Times ", you can use it." Shirley Lansing said, "It's right in front of us, is a century-old store, has a deep-rooted position in the western region, but also convenient for us to solidify ourselves . "
"How much does it cost?" Yin Jun asked his jaw.
"It's about 500 million US dollars." Shirley Lansing said, "If it is a premium purchase, it may be 780 million, but in the long run, it is definitely worth the money."
"Robert, what do you think?" Yin Jun turned to Robert Iger recklessly.
Robert Iger didn't speak much, always with a smile on his face, but his mind was very dense, and he thought too much.
But this man is very clever and will never be an early bird.
Hearing Yin Jun's question, he hesitated, "I think the" Los Angeles Times "is a bit limited?"
"How to say?" Yin Jun asked.
"Although the" Los Angeles Times "has sold more than 1.2 million copies, it is aimed at residents of California and several nearby states. If we are planning a publicity offensive against the United States, it seems a little insufficient." Robert Iger Road.
"Then what do you suggest to do?" Yin Jun said thoughtfully.
"I don't know, Jun Shao, have you seen the" US Today. Guobao "?" Robert Egger said.
"Seen!"
"I don't think we need to buy any newspapers at all. ~ Www.EbookFREE.me ~ We learned" Today's Beauty. Guobao "and started a newspaper for the national distribution." Robert Iger suggested, "This will work. Reach a national audience. "
"The Los Angeles Times is not only sold in the west, but also in the east." Shirley Lansing couldn't help but take his mouth.
"But people in the East read the" New York Times "," New York Post "," Washington Post "and so on, too few read the" Los Angeles Times. "Robert Iger said rightly," It is equivalent to us Westerners Generally, it ’s the same as the Los Angeles Times and the Chicago Tribune. "
"This is also true." Shirley Lansing said, "The US Today News has more news for the whole country, and it doesn't have such a large regional color."
After a pause, she said again, "But now" US Today. Guobao "has developed very rapidly. If we run another similar newspaper, will there be fierce competition? For us, is it not? What a good thing. The Gannett family is not a messy character! "
"This is simple." Yin Jun already had an opinion at this time, "The US Today. The National News" is all-inclusive and very comprehensive. Then we choose a few items to do it! ... our newspaper only does sports and entertainment ! In times of peace, as long as these two aspects are done well, there will definitely be good achievements! "
"Jun Shao is really amazing!" Robert Iger nodded admiringly. "My suggestion was originally just entertainment. I didn't expect you to join sports! Yes! The Americans are also very interested in sports! We just grab these two Do it in detail, do it exquisitely, do it carefully, and you will definitely succeed! "
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