Chapter 1621: "Sports Entertainment News"

There is still a big difference between a comprehensive newspaper and a professional newspaper.
You can say that because professional newspapers are highly targeted, they do n’t need to cover every aspect. If editors and reporters have a higher level of literacy, they can be used for decades.
Comprehensive newspapers are different. Every aspect and every page of the day needs new patterns, and we must pursue eye effects and news effects.
This requires more manpower and more input to make the newspaper interesting and keep up with the news.
So the pressure of comprehensive newspapers is very great.
But the pressure of professional newspapers is not small.
For example, the professional newspaper for sports and entertainment that Yin Jun is going to get. If your professional ca n’t have characteristics and depth, then why should others come to see you?
For example, a comment on the post-rugby game, whether it is professional, whether capable, able to be impartial ... These are all very test of the author.
Usually such an excellent review is less than $ 1,000. Don't even think about it.
A day ’s newspaper is definitely impossible to pass a comment. Rugby has the price of rugby, basketball has the price of basketball, baseball has the price of baseball, so there must be many columnists and more general comments. To support a day ’s reporting.
The same is true for entertainment.
How much is a leaked picture of the crew of "Terminator 2".
In addition, how much is the photo of Stallone and actress dating into the hotel.
The more private the photos, the more private the content, the more money you need to pay.
And these are usually indispensable, because readers like this kind of content.
Otherwise, the future of the British "Sun" will not sell so popular, even in the era of the Internet, it has not dropped any charm.
Therefore, the decline of the paper media in the future is not only due to the difference in timeliness, but more importantly, the content has also lost its advantage.
If the people who broke the news on the Internet know that the paper media gives more money, you say for example, X photos of Xiao Tian Tian, ​​X. photos of the little fox, XX photos of the Twilight girl, they will be so idiotic Put it online?
It must be used to exchange money!
These people in Europe and the United States don't have the slightest dislike of money, and they never feel that it is shameless to earn money by such candid photos.
The new newspaper set by Yin Jun should pay attention to this in advance.
For valuable news and photos, they will be bought at the best price to ensure exclusivity. Let everyone know that if you want to see the most popular information and photos, you can only come here.
Of course, the three-edition girl like the Sun, the Kirin Group will not get it here.
But young people who have quality and taste are young. The girls' portraits are perfectly fine.
Let them wear ice hockey uniforms, tennis uniforms, basketball uniforms, etc., and take beautiful pictures, without being obscene and enjoyable. Of course, readers are happy to see it.
"Serious, professional, in-depth, exclusive, fast and neutral."
After discussing with Robert Iger and Shirley Lansing for a while, Yin Jun, who had some ideas in his heart, directly gave the purpose of creating a sports entertainment newspaper.
"Just do it according to this requirement." Yin Jun looked at the two of them. "In terms of specifics, it's up to… Robert to do it! Your ABC always needs to cooperate with the newspaper. Find a photo with you. Working partners are reasonable. "
"Yes."
Robert Egger agreed with a smile.
The nearby Shirley Lansing was slightly envious, but it just passed by.
She and Robert Iger are considered equal, and the two are responsible for their own strengths, and it cannot be said who has more authority.
If anyone has to pay more attention, it must be Shirley Lansing.
She was in charge of the film business of Disney and United Arts Film Company, and she has become the queen of Hollywood's first power.
As the two companies become more and more powerful, the remaining six big Hollywood companies now have no way to stop the progress of the Kirin Group, making Shirley Lansing appear on some occasions and will attract the most people's attention at once.
This feeling of great attention and great authority is very good.
Although Robert Iger has been chosen as the chief planner of the newspaper, it cannot be said that the newspaper belongs to him.
In the future, it is not only ABC TV that cooperates with newspapers. Isn't the movie side equally close?
If you want to get good news and news, can you do it without passing her?
Thinking over the way, Shirley Lanxin said, "Young Master, what name should this newspaper take?"
"first name……"
Yin Jun pondered for a moment and said, "Just call it" Sports Entertainment News "!"
"Sports Entertainment News ..." Robert Iger smiled, "Simple and clear, pointing directly to the central point, what a good name!"
The young man laughed silently.
But he is not good to speak out, people are flattering.
As a subordinate, if you don't take the boss's ass, it seems to be even less ridiculous.
After instructed to continue, Yin Jun decided not to take care of this matter.
Robert Iger has worked hard in the news media industry for many years, and naturally knows what to do.
To create a newspaper, it is difficult to say difficult, easy to say.
If it is a layperson, you want to find very professional editors, editors, reporters, and management staff, which is a headache.
With the recommendation of the headhunting company alone, it is easy to have a "paper impression", judged by this person's qualifications and achievements, rather than by the most intuitive recent achievements and performance.
And so many talents need to be recruited together. Whether they can merge together is also a problem.
Even to say, whether it can be merged as soon as possible is also the key to whether this newspaper can quickly open up the situation and gain a firm foothold.
If you are caught in a fight, everyone consumes each other's power without making any progress. It will be very common to consume so many resources in an empty and empty state within three to five years.
It is easy to say that if the person who makes the newspaper is a person within the industry, then through his knowledge of the industry, finding people and doing things will do more with less.
A positive example is the "American Today."
"USA Today. Guobao" is a newspaper belonging to the Gannett family.
The Gannett family has been in the media industry in the United States since more than 100 years ago.
Two years ago, before the founding of "US Today. Guobao", they had nearly 100 years of experience in running newspapers, as well as radio, television and other media.
Such an experienced media group, to re-create a new newspaper, it is really something to come.
As a result, only the 200,000 copies of the US Today Magazine had been published, and in less than two years now, it has already achieved a brilliant achievement of 700,000 copies.
Without the accumulation of various resources of the Gannett family and the mobilization of its elites, how could the US Today Daily have such a great achievement in just two years?
If another group is established, let alone dreaming of achieving a feat of 700,000 copies within two years. Even the 200,000 copies of the publication will have to be considered for half a day before daring to try.
Of course there are exceptions.
Kirin Group also has its own newspaper, and it has been made from scratch, with no experience, but now it has developed into the first newspaper in Xiangjiang.
But this is a little different.
Because "Kirin Daily" is a free newspaper.
The power of free is well known.
The more you publish, the more you lose. It's just an eye-catching effect. The newspaper itself doesn't make money.
Under these conditions, if you are not doing much, it is really a character problem.
As for whether you can make money after becoming bigger, it is another matter.
If the "Sports Entertainment News" is made available for free, then it will not take much effort, and it will be called directly, and it will be formed in two or three months, and finally 5 million copies will be distributed nationwide.
As long as the content is not too bad, as long as the news can pass, 5 million copies are taken away, it is not a problem.
But Yin Jun would definitely not choose this path.
why?
you're so dumb!
Even in the United States in 2020, North America is also the last place for all kinds of genuine stubborn survival.
Little Taylor ’s albums can still sell more than 200,000 copies a week!
Lyricists and composers can eat a lifetime with a few songs, and it is not that rare!
Genuine bestsellers ~ EbookFREE.me ~ It is commonplace to sell hundreds of thousands or millions of copies a year!
Not to mention the genuine movie, there is almost no piracy!
Even the newspaper that has been hit the most by the Internet, the "American Today. Guobao" can publish more than 1.8 million copies every day!
In an environment full of paid positive energy, if you do it for free, is that not stupid, or what?
When I can make money, why should I be free?
"Kylin Daily" is free in Xiangjiang. On the one hand, it is necessary to make a name as soon as possible. On the other hand, because the genuine concept of Xiangjiang is not strong, the citizens are greedy for small and cheap. Free things are best for them.
My "Sports Entertainment News" sold one or two million copies a day in the United States. The newspapers alone can make tens of millions. What's wrong?
Back to the original question.
The creation of "Sports Entertainment News", in Yin Jun's view, the easiest way is to directly acquire two small related newspapers, and put them in a row.
There will be a team formed in this way, and there is no need to worry about running-in.
But there are also disadvantages.
That is the editor-in-chief, editors and reporters of the tabloid newspaper. The pattern and ability are not enough, and they will definitely not meet the needs of the "Sports Entertainment Newspaper" in the short term.
If you want to dig people from those professional newspapers, you will spend more time and energy.
But now Kirin Group is already one of the best entertainment media groups in North America. It will have a better development prospect here, and it will also be a factor considered by the elites of newspaper companies.
It's better to dig people.
This is the same reason as Apple is digging people, and the newly established mobile phone company is digging people, which is easier and which is more attractive.