Chapter 1713: Greater ambition for cooperation

Chapter 1713: Greater Ambition
Junxiu Cai Last updated: 2018112009: 05
After hearing this, Yin Jun gave him a high glance.
It's not easy to be able to control nba for 30 years and push nba to the world's giants!
In fact, this is enough. As long as the referees and the league are not deliberately embarrassed because the New York Unicorns are the property of the Chinese, taking care of the teams held by other Americans is the best care for the New York Unicorns.
"Actually, we can still have cooperation." Yin Jun did not end the topic. "Mr. Stern, I remember that the nba's paid channel broadcasting contract will expire this year, right?"
"Yes."
David Stern said, "We are actively negotiating ... how? Mr. Yin's abc, also interested in joining?"
"Of course." Yin Jun said without hesitation. "Our TV news network is actively creating sports channels. The previous cooperation is really superficial. I personally like nba, so I want to get the whole broadcast right of nba."
"Broadcast rights !?"
David Stern was stunned. Does the Chinese want to broadcast the whole show?
Did n’t he know that the current one-year rebroadcast fee for the league is close to 60 million a year?
And this cost is shared by several TV stations!
If abc also wants to broadcast the whole process, at least 20 million US dollars!
Instead, think about it, Yin Jun is the richest man in the world, 20 million dollars in his eyes, it is nothing.
Abc is the National Broadcasting Company. Since 62, it has actually started to cooperate with nba to broadcast the game.
The live broadcast of abc is aimed at the entire American audience, which is equivalent to the live broadcast of our China TV station.
But one thing, so many teams, so many games, abc sports channel is definitely not possible to broadcast every game, only to choose a game to broadcast every game day.
If you are a local fan and you want to watch all the games of your team, you have to go to the pay channel.
The paid channel has purchased all the right to broadcast the whole process, so in theory they will live broadcast every game.
It's just that because the paid channels open up to two or three channels to broadcast live games, so not every game can be broadcast live.
But the paid channel actually recorded other sessions. They will broadcast the games that were not broadcast live to the paying audiences during the rebroadcast period.
An unwritten rule now formed is that in every round of competition, the most important games will definitely not be broadcast on abc, but will be transferred to the pay channel.
Because only in this way will pay channels make more money, they will give more broadcast fees to the nba alliance.
Because abc is broadcast for free, if everyone can watch it for free, who wants to buy your paid channel members?
Of course, ABC is not dissatisfied. The cost of nba to them is very low. Now it is less than 2 million US dollars a year.
There are naturally plans to promote it.
Without the promotion of free games, how could it be possible to attract more fans to watch basketball games and like basketball?
"Are you ready to run a premium channel?" David Stern asked subconsciously.
If it is the whole journey, the cost will definitely be different.
Advertising costs alone may make it difficult to recover costs.
Yin Jun is not a fool in any way, so playing these games on free channels is definitely a disadvantage.
And those paid channels will also be troubled, and you are simply hurting yourself by grabbing business like this!
"No." Yin Jun said, "Abc has been negotiating with espn on acquisitions since last year. It is almost the same now. We will play free games on abc and pay on espn for a fee, which can attract more Differentiate the audience. "
"Oh!"
David Stern nodded.
Espn is a pay-per-view TV station that broadcasts entertainment and sports programs, but it does not rank in the top 20 in the United States, and the network coverage is relatively small.
If it was acquired by abc, espn would bring a leap.
It is also a good way to charge and free.
He did not know that such a model would become very popular in the future.
For example, Warner Group has pay TV station tnt and free TV station cbs.
Disney also has pay TV espn and free TV abc.
The two groups above used the sky-high price of 24 billion US dollars in 2014 to purchase the nba broadcasting rights of the 9 seasons of 20162025. The broadcast mode is such that both free and paid.
"What price are you going to give? Exclusive?" David Stern asked with a smile.
"The monopoly seems too lacking in the concept of cooperation, we will not do it." Yin Junyi said rightly, "but I can do a favor for nba."
"Oh?" David Stern narrowed his eyes.
"Kirin Group's North American branch has two options for nba to choose." Yin Jundao, "One plan is a 7-year US $ 300 million full broadcast right, and a 9-year US $ 500 million full broadcast right, President Stern, you Which one are you going to choose? "
David Stern raised his eyebrows and immediately frowned, then laughed.
"Mr. Yin, you are generous enough!" He unknowingly praised.
Now the broadcast cost of nba is about 60 million a year, if according to the current level, 7 years is 4.2 billion US dollars.
Before, they sold a total of three TV news networks, including ABC that can be ignored, so basically two paid TV news networks to share the cost.
But after such an increase by Yin Jun, if another company wants to obtain the same copyright, it can only be the same price as the Kirin Group North American branch.
In one year, it is 600 million US dollars, which is an increase of 43 than before! !
If you accept the second plan, it is 1 billion US dollars, an increase of 85 compared to the previous, almost double the first plan! !
This has a great effect on enhancing the various influences of the nba alliance and increasing their various promotion costs.
More directly, the more funds are allocated to the major teams each year, they can also give players better treatment, recruit better managers, and make the team's style of play more and more beautiful. Attractive.
This is the most direct impact and the most important kernel!
After all, you are a sports league, of course, the most important thing in athletic performance. Only when people like it more and more, that is the fundamental to increase influence and popularity.
That's why David Stern said Yin Jun was a big deal.
It's just that David Stern just hesitated and didn't think about the second option.
It seems that the total cooperation plan of 1 billion US dollars in 9 years is very tempting.
But this time is too long. For 9 years, who knows what will happen in the middle?
Would n’t it be a loss if nba developed better and better under its leadership, and the audience continued to skyrocket and its influence continued to increase?
Therefore, although the overall plan for 600 million US dollars in 7 years seems to be less money, this has a greater benefit for the alliance to master the initiative of broadcasting.
If you can, David Stern still wants to sign only for 5 years.
But this is not a TV station willing to do so, it has always been a contract for more than 7 years-they also need a guarantee!
After ignoring this question, David Stern thought about Yin Jun's intention.
There is no doubt that David Stern knew that a person like Yin Jun, although a genius, was definitely a qualified entrepreneur, otherwise he would not be able to make a fortune of 39 billion dollars.
Therefore, Yin Jun must have his purpose in doing so.
It's definitely not just about developing your own TV news network.
"What does Mr. Yin want from me?" David Stern asked Yin Jun simply.
"I haven't figured out the specifics yet." Yin Jun smiled, "I think Mr. Stern is very promising, so invest in you in advance. If I now pull you when you just took office and need grades, A hand, what requirements will you make in the future, you will not refuse me if you want to come? "
This time it was David Stern's turn, who laughed dumbly.
He didn't expect Yin Jun to be so direct, and made it clear that he wanted to invest in him.
In the past, I always heard people say how good Yin Yin's vision is, and whoever values ​​him will develop well.
Now it's my turn, but it feels a little weird.
David Stern was originally an ambitious person. He took the position of president of the NBA Alliance and wanted to do a big job.
Now the first negotiation of a future broadcast contract ~ EbookFREE.me ~ is his first problem.
If the price of the rebroadcast contract can be greatly increased in the next few years, even if David Stern is a good starter, it will be of great benefit to his future work.
Therefore, Yin Jun's out-of-the-box investment, or speculation, he really had to ask.
And David Stern also understands that even if Yin Jun does not say, in the future, to get his benefits, he also has to be a little partial to his New York Unicorns.
At least it can't let other teams bully the New York Unicorns.
"it is good!"
After thinking for a while, David Stern nodded seriously, "I hope we can get what we want in the future!"
Yin Jun smiled when he got the answer he wanted.
With the promise of the 30-year-old NBA boss, the New York Unicorns will never be isolated or targeted.
As long as you can get a fair and fair environment, can your team be afraid of others?
Are you really a of basketball?
And I have given Jordan so many superstars, if I can't build a Kirin era, I'm really ashamed!
There are Kobe Bryant, Stone Buddha Duncan, James, Stephen Curry and so on, but they can continue the glory of the New York Unicorns for 40 years!
Yin Jun is happy here, and David Stern is also thoughtful.
In the year when he officially took office, Yin Jun came to invest in nba and gave himself such a big meeting gift. It seems that he has a fate with him.
It can also be said that he may be his own lucky star!
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