Chapter 9: Future explosion

"The authorization share can only be used for the sale of sneakers. What price does our" Slam Dunk "improve the entire Nike brand and the overall increase in sales?" Yin Jun smiled and said, "If we come to sign An agreement on gambling? "
"Agreement on gambling?"
"Yeah," the teenager said rhetorically. "It's still based on the increase in sales. The more Nike sells, the more" Slam Dunk "gets."
"It seems you are confident in" Slam Dunk "?" Phil Knight said.
"Because it has this strength." Yin Jun said harmoniously, "In fact, it is a very good way to sign an annual endorsement contract with it according to a superstar, and you don't have to bet against it."
"Forget it, don't make an endorsement contract, choose to bet on it!"
Phil Knight quickly stopped Yin Jun's sales.
He knew that Yin Jun proposed this, and it would definitely not be able to be sent out in three to five million a year, maybe not in ten to ten million.
Rather than doing this, it is better to cooperate to share.
Although there are more slam dunks, the more you sell, the more Nike gets!
Besides, he is not stupid about Phil Knight. It is impossible to always give a gambling contract. Once the purpose of promoting sales is achieved, can the future gambling contract not be signed?
I have so many advertisements and so many sales promotion strategies in Nike. They are all factors that make sales rise. It can't be said that since then, our sales have risen because of "Slam Dunk", right?
Of course, Phil Knight knew that Yin Jun was definitely not stupid. Such a gambling contract might take a little longer.
If none of this can be guaranteed, then Yin Jun will not be willing.
Yin Jun watched Phil Knight's eyes blink, and naturally knew what he was thinking about.
He was not worried at all.
Even if it is only three to five years for the gambling contract, the remaining sneakers of Sakuragi Flower Road, Rukawa Feng and others can definitely be sold for twenty or thirty years.
In the previous life in "Slam Dunk", Mitsui Shou's sneakers were from Onitsuka Tiger. This advertisement brought countless sales to Onitsuka Tiger.
Then there are two pairs of AJs bought by the Sakuragi Flower Road with dry food in the shoe store, which also helped Jordan shoes to become popular in Japan.
Nowadays, the influence of "Slam Dunk" has been widely spread all over the world, so the sneakers inside can definitely sell better than the previous life.
It's just that comics are just comics after all. There is a limit to how you like them.
Jordan shoes are different. It is a huge treasure. It can be sold out after three to fifty years.
It is a pity that Yin Jun did not intend to do sports equipment. It is already very good to be able to become Nike's second largest shareholder and share the various dividends it brought during its growth.
If a person is greedy for everything, he will not let go of anything, and in the end he will lose everything.
"After finishing" Slam Dunk ", we started to create a shoe for Jordan for him. How about it?" Yin Jun said, "Now that Jordan is so hot, hasn't Nike thought of taking the opportunity to launch exclusive shoes? "
Phil Knight hesitated for a while before saying: "Although Jordan performed well, he was so high in the rookie season. If he does not reach the peak in the future, would it not ruin our reputation? I think it will be said after one or two years It will be more stable ... The sponsorship we give him is for all Nike shoes, make a separate one, I am afraid he can not support sales! "
It is very common in N.BA to give a star a separate shoe. Adidas, Nike and Reebok have all done so, but not every star's shoes sell well.
Yin Jun suddenly understood.
Phil Knight is not too optimistic about Jordan, which is different from the previous life.
The previous life was a contract that Phil Knight personally negotiated with Jordan, so this is the star he will launch tomorrow, he must do his best to win Jordan.
This life became Yin Jun to sign Jordan, give him a contract on the court, and win him a contract with Nike.
Therefore, Phil Knight did not promote the future basketball as Nike's first star.
"I think he is a future basketball superstar." Yin Jun murmured, "Try it, if you believe my eyes."
The teenager certainly won't say, you idiot, in the face of the future basketball god, do you have to hesitate?
In fact, the first model of Jordan shoes in the previous life did not sell particularly well, although he did drive the increase in sales of Nike shoes-every Nike will pay Jordan a fine for violating the rules of wearing shoes, so that every time Wearing different shoes to fight, this caused a big wave of Nike sales.
But Jordan's AJ1 didn't sell very well at the beginning, so when AJ2 came out, Nike went through a clearance process and sold a pair of twenty or thirty dollars, so many black people with no money immediately bought it.
As a result, Jordan's AJ series began to enter the family of ordinary black boys, and then through Jordan's continuous super-god performance, only then there was a later outbreak.
Upon hearing Yin Jun's suggestion, Philnet's eyes moved slightly.
In this world, if anyone has the most accurate vision, it will definitely not be the famous Buffett, but Yin Jun, the world's richest man.
Since his debut, Yin Jun has basically not missed it.
Not to mention anything else, you just said that he bought the New York Unicorns and then signed those players. The performance of the New York Unicorns is worthy of people's awe.
Under the youth storm of the superstars led by Jordan, the team that was originally bullied, now ranks first in the winning rate of N.BA, even more than the two giants Celtics and Rockets .
Everyone else was laughing. Yin Jun except for leaving two or three young players, the rest are all Maotou, and they are also typical of doing things indiscriminately. The outsider commands the insider.
It can be seen that they want to say nothing about the excellent results of the New York Unicorns. They dare not say anything. They can only admire Yin Jun again as a genius among geniuses. It is still the same as always.
"Okay, I'll discuss it with him." Phil Knight also made up his mind.
If Jordan plays so well again, after half a season, Nike will give him a new type of sneakers, and focus on training him.
To be honest, if such a superstar is really cultivated, Nike's promotion effect is really great.
"If the talk is done, I suggest using AirJordan as a sub-brand." Yin Jun continued to make his own suggestions.
"Huh? Flying Jordan?" Phil Knight was puzzled.
"It's the trapeze Jordan." Yin Jun explained with a smile. "No special meaning, I think this name is particularly suitable for him ... don't you think his style on the field is very elegant and elegant, just like a trapeze?" ? "
Phil Knight thought, I really didn't see it.
But in this matter, he would not deliberately refute Yin Jun's face.
By considering this sub-brand alone, I know how optimistic he is about Jordan.
Even Yin Jun is so optimistic, it seems that he should be more careful to investigate Jordan.
Jordan is only 21 years old this year. If he makes it right, he can become a superstar in the next 15 years. It can really promote Nike.
It's also strange.
Jordan's "Flying Man" title was obtained in the 1988 All-Star dunk game.
At that time, he jumped from the free throw point and dunked directly, causing applause and exclamation like a landslide and tsunami.
Such a classic dunk, directly get full marks.
There is no dispute.
The live commentator at the time used the word "Gosh, he flew up" to describe the miracle he saw.
From that moment on, people used the term "flying trapeze" to refer to Jordan.
But the brand AirJordan was already set when the first generation of Jordan shoes came out in 1985.
Sometimes, we can only describe such a coincidence with something peculiar in nature.
In the previous episode of "Slam Dunk", in the plot that has now come out, Sakuragi Flower Road has obtained two pairs of AJ sneakers, but Yin Jun's version can only change the AJ sneakers to "a brand created by the United States. , Otherwise this is the help.
After all, when Yin Jun painted "Slam Dunk", Jordan was still playing in the college league. No matter how amazing Yin Jun was, it was impossible to regard Jordan at that time as important ~ EbookFREE.me ~ Slam Dunk " Peripheral products, of course, were not well developed in those days.
For example, the sneakers and jerseys that Yin Jun and Phil Knight are talking about at most are only in Japan. They had already cooperated with Onitsuka Tiger and other companies, and their influence is far from the United States. The world's largest market for basketball products.
It is no exaggeration to say that if Nike can link "Slam Dunk" to their products, it would not be a problem to increase sales of US $ 350 million a year in terms of shoes alone.
That year ... well, next year, after Jordan ’s sneakers were launched, it sold 50 million sales in three months, which greatly exceeded Nike ’s expectations and prompted them to continue to strengthen packaging and promote Jordan.
"Slam Dunk" is more famous in the world than Jordan, so if it takes the global market as a reference, it will certainly sell a lot.
Three to five billion dollars is Yin Jun's more conservative statement.
That is to say, there is no fierce basketball game in the mainland now, no contact with "Slam Dunk" and N.BA League, otherwise it will increase by two or three times, and there is no problem at all.
Anyway, the teenager is looking forward to it. After 20 or 30 years, everyone can wear various models of shoes such as Sakuragi Flower Road, Rukawa Maple, Xiandao Zhang and others, and fight on the basketball court!
At that time, we must learn more about Nike's marketing methods. Every year, a limited sale will cause basketball fans to snap up!
People who like basketball, as long as there are some conditions, there are few pairs of classic shoes in "Slam Dunk" at home, they are embarrassed to say that they are basketball fans!
...
(Three consecutive days and three changes, please beg for the subscription of the masters !!)
https: //
Genius remembers this site's address for one second. Mobile version reading URL: